HOA Archives | Digital Marketing Guide for Authors & Online Entrepreneurs

Use Hangouts On Air to Build Your Platform

As humans we have an inherent drive to connect. The moment we connect, you have my attention.

As an online entrepreneur, you want the attention of your audience – the people you know, and those you don’t know, yet. So the natural question is, “how do I position myself so I can connect in the best way with the most people?”

When I’m asked that question, I promptly answer, “Video!” Live video, specifically. And, it’s never been easier to broadcast a live, online video show.

Now, you’re thinking, “I’m an entrepreneur, not an actor or talk show host. Why in the world would I want to do live video???”

Let’s start with the fact live video helps you create intimacy faster than any other medium and accelerates engagement with your audience. Not only that, it will create trust and connection with the very people you want to develop as fans who will buy your products and services. And, that is how you build your platform… [Read more…]

How to Plan and Create Captivating Visual Content | Adventures in Visibility with Peg Fitzpatrick

By Denise Wakeman

In this episode of Adventures in Visibility, I’m pleased to welcome the fabulous and prolific Peg Fitzpatrick. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients.

One of Peg’s talents is creating visual content and her posts always stand out as a result. On this show, we discuss the why and how of creating captivating visual content so your audience is compelled to click and share. [Read more…]

Ten Tips for Making Your Hangout on Air Show a Success

By Denise Wakeman

The interest in developing a Hangout on Air show is increasing daily. I’m seeing books, articles and new shows appearing every week. And with good reason.

Google+ Hangouts on Air are a game changer for small businesses and entrepreneurs. When you produce a successful show, it can be the fastest way to get seen, be heard, build trust and connect with your ideal audience.

The key phrase in that last sentence is “successful show.” Anyone can set up a Hangout on Air (HOA) and fumble their way through it. And many do, which is not a great experience for the audience. [Read more…]

How to Use Google Hangouts on Air to Boost Your Visibility

By Denise Wakeman

I’ve said it before and I’ll say it again… I’m a Google Fangirl and I love Hangouts on Air.

So, when Krishna De asked if I would be a guest on her Visual Content Marketing Show, to talk about how to use Hangouts to boost your visibility on the web, of course I said yes!

Krishna and I have been following each other around the Web since 2005, yet this was our first live meeting. I enjoyed our conversation and I was told my enthusiasm for the subject came through (thanks Stephan!).

Below the video I share a few additional thoughts about Google Hangouts on Air and links to a couple of the tools I use. [Read more…]