As an entrepreneur doing business online, or offline for that matter, you know how important your email subscribers are. In the words of my guest,

Today’s email subscriber wants a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.

Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. During this interview, you’ll learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that’s what Stephan and I explore on this episode of Adventures in Visibility.

On the show Stephan and I discuss:

• Understanding of what your relationship with your subscribers, so you can plan your content strategy around them
• Identify and nurture brand champions and your most engaged subscribers
• How to set expectations up front so you can build value and trust
• How to design the experience for your subscribers when you ask them to do something within the email

This is a replay of the live broadcast with Denise Wakeman and Stephan Hovnanian. {click here if you prefer to watch the video on YouTube}

The Big Take-Away about Email Marketing

One of the big take-aways in the conversation was the concept of segmenting the people on your email list. There are many ways to do this. For bloggers, one of the best ways may be to create content upgrades (see the article linked below and an example on one of my blog posts). Not only can you create massive value for your reader, you’ll also build a highly targeted list where your subscribers are segmented by their precise interests. 

Recommended Reading

4 Email Optimizations that will increase click-through rates by Stephan Hovnanian on Marketing Profs

Six Ways to Boost the Visibility of Your Email List guest post by Stephan Hovnanian 

How To Boost Conversions by 785% in One Day (The Content Upgrade)

5 Types of Engagement Emails to Nudge Users Towards Aha Moments

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Stephan:

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About the Guest

Stephan Hovnanian is the owner of Shovi, an email marketing and customer success company located outside Boston. Stephan works with B2B brands who are transitioning to customer-centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey.

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes 
  (if you enjoyed this interview, please rate and review it on iTunes!)

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!  

The post Email Marketing: Know Your Audience and What They Want – Adventures in Visibility with Stephan Hovnanian appeared first on Adventures in Visibility.

It’s not hype to declare that you can take 30 days off from your business and still make money. That’s precisely how Maritza Parra, known as the List Building Queen, has designed, built and managed her business for years. She’s built email lists around her love for horses, natural bath and beauty products, her self-empowerment teachings that got her interviewed by Oprah and now also for her high-end camping gear business.

Focusing on 4 key facets of your business can get you there, too. And, that’s what Maritza and I explore on this episode of Adventures in Visibility.

On the show Maritza and I  discuss:

• Knowing what your business is really all about
• What you need to stay focused on over the long haul and why
• An example of how to use a give-away to create buzz, build your list and make money
• The 4 specific keys you need to have a successful business
• Maritza’s most memorable adventure

This is a replay of the live broadcast with Denise Wakeman and Maritza Parra. {click here if you prefer to watch on YouTube}

The Big Take Away

Several times during the conversation, Maritza makes the point that it’s not as easy to build a list today as it was a few years ago. There’s a lot of noise and many competing offers being made to your audience. You need to get creative. Maritza has found success by doing a strategic give-away that leads to a product her audience wants. Tools to check out for your give-away are: UpViral and KingSumo.

Recommended Reading

Powerful Polls – How to Learn More About Your Audience

The Love Manifesto: 4 Beautiful Ways to Use Love to Grow Your Business…

69 List Building Tips from the Experts

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Maritza:
 [smart_track_player url=”https://soundcloud.com/denise-wakeman/maritza-parra” title=”How to Build Your List with Purpose for Profit” artist=”Denise Wakeman” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ]

About the Guest

Maritza Parra is passionate about helping business owners grow their profitable email subscriber lists to support their online business. However, list building has changed. It’s not as easy to build a list of qualified prospects. For this reason, Maritza also helps people SELL and SERVE while they are building their list to support a long-term profitable business they love.

She successfully turned her passion for Iberian horses into a lucrative convention event business, a tourist equine experience and into profitable information products, supported by a list of email subscribers she serves. She’s built email lists around her love for horses, natural bath & beauty products, her self-empowerment teachings that got her interviewed by Oprah and now also for her high-end camping gear business.

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes 
  (if you enjoyed this interview, please rate and review it on iTunes!)

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!  

The post How to Build Your List with Purpose for Profit – Adventures in Visibility with Maritza Parra appeared first on Adventures in Visibility.

Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.

Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.

On the show Carey and I discuss:

• Carey Peña’s story
• What you can learn from Journalism about storytelling
• How to tell your story with your headlines
• How to use storytelling for networking and marketing
• Tips for telling compelling stories your audience wants to hear

This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.

During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…

Recommended Reading

Badass Visual Branding

How to Build Your Brand with Live Video

Going Off the Beaten Path to Build a Brand

Blab Your Way to More Visibility

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Carey:

[smart_track_player url=”https://soundcloud.com/denise-wakeman/carey-pena” title=”Build Your Brand Through Stories” artist=”Denise Wakeman” color=”5181cd” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ]

About the Guest

Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly.  Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes 
  (if you enjoyed this interview, please rate and review it on iTunes!)

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show! 

The post How to Build Your Brand and Visibility through Stories – Adventures in Visibility with Carey Pena appeared first on Adventures in Visibility.

Every couple of years, my colleague Karyn Greenstreet, conducts the Adult Learning Survey research to tap into the changing ways about how adults prefer to learn business content. And 2015 was the year for the new survey.

In this conversation, you’ll discover how you can use the results of the Learning Survey in your own business if you do any teaching, training, coaching or consulting. This is important info to implement in your business!

Karyn Greenstreet, the founder of Passion for Business, is an internationally known self-employment expert and small business consultant and has owned six businesses since 1981. She has spoken at numerous national conferences on business strategy and marketing topics and has taught over 270,000 people worldwide.

Click here to download a copy of the survey results (no opt-in required).

This is a replay of the live broadcast with Karyn Greenstreet, MaAnna Stephenson of BlogAid and Joselito Laudencia. 

The post Adult Learning Survey | Interview with Karyn Greenstreet appeared first on Adventures in Visibility.