Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

  • Home
  • Meet Denise
  • Globetrotting Adventure Travel
  • What’s New
  • Marketing Trailblazers Community
  • Work with Denise
    • Mentor with Denise
    • Testimonials
  • Online Visibility Tips
    • Online Visibility
      • Ask Denise
      • List Building Tips
      • Business Blogging
      • Online Video
      • AiV Show Videos
    • Internet Marketing
      • Social Media Marketing
      • Marketing with Facebook
      • Marketing Trends
    • Your Service Business
      • Business Branding
      • Business Planning
      • Ask Denise
    • Recommendations
      • 5 Things
  • Recommended Visibility Tools
  • Partner with Denise
    • Media
  • Privacy Policy

Let's Connect!

Powered by Genesis

You are here: Home / Live Video Shows / Email Marketing: Know Your Audience and What They Want – Adventures in Visibility with Stephan Hovnanian

Email Marketing: Know Your Audience and What They Want – Adventures in Visibility with Stephan Hovnanian

By Denise Wakeman

92shares
Stephan Hovnanian email marketing tip

Adventures in Visibility Stephan Hovnanian Email Marketing Tips

As an entrepreneur doing business online, or offline for that matter, you know how important your email subscribers are. In the words of my guest,

Today’s email subscriber wants a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.

Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. During this interview, you’ll learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that’s what Stephan and I explore on this episode of Adventures in Visibility.

Stephan Hovnanian email marketing tipOn the show Stephan and I discuss:

  • Understanding of what your relationship with your subscribers, so you can plan your content strategy around them
  • Identify and nurture brand champions and your most engaged subscribers
  • How to set expectations up front so you can build value and trust
  • How to design the experience for your subscribers when you ask them to do something within the email

This is a replay of the live broadcast with Denise Wakeman and Stephan Hovnanian. {click here if you prefer to watch the video on YouTube}

The Big Take-Away about Email Marketing

One of the big take-aways in the conversation was the concept of segmenting the people on your email list. There are many ways to do this. For bloggers, one of the best ways may be to create content upgrades (see the article linked below and an example on one of my blog posts). Not only can you create massive value for your reader, you’ll also build a highly targeted list where your subscribers are segmented by their precise interests. 

Recommended Reading

4 Email Optimizations that will increase click-through rates by Stephan Hovnanian on Marketing Profs

Six Ways to Boost the Visibility of Your Email List guest post by Stephan Hovnanian 

How To Boost Conversions by 785% in One Day (The Content Upgrade)

5 Types of Engagement Emails to Nudge Users Towards Aha Moments

blank

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Stephan:

About the Guest

Stephan Hovnanian is the owner of Shovi, an email marketing and customer success company located outside Boston. Stephan works with B2B brands who are transitioning to customer-centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey.

Join Me for Future Adventures in Visibility

  •  Watch previous Adventures
  • Subscribe on YouTube 
  • Subscribe and Review on iTunes 
    (if you enjoyed this interview, please rate and review it on iTunes!)

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!  

92shares

Filed Under: Live Video Shows Tagged With: business, marketing, social media

blank

About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankStephan Hovnanian says

    March 10, 2016 at 10:46 am

    getresponse.com and mailchimp.com

  2. blankBill Ashton says

    March 10, 2016 at 10:46 am

    activecampaign.com

  3. blankStephan Hovnanian says

    March 10, 2016 at 10:46 am

    myemma.com

  4. blankDavid Kutcher @ CF says

    March 10, 2016 at 10:41 am

    we get so attached to the idea of having people on our list and the effort that took, it’s hard to bring ourselves to removing people from the lists

  5. blankKim Wende says

    March 10, 2016 at 10:36 am

    https://customer.io/

  6. blankStephan Hovnanian says

    March 10, 2016 at 10:31 am

    http://www.shovi.com/trigger-thanks my favorite type of trigger page 🙂

  7. blankDavid Kutcher @ CF says

    March 10, 2016 at 10:31 am

    @stephanhov fools me all the time 🙂

  8. blankDavid Kutcher @ CF says

    March 10, 2016 at 10:28 am

    can you start from the beginning? I’m late…

  9. blankNick Rishwain says

    March 10, 2016 at 10:13 am

    @NancyMyrland doing well. Actually moved over to another Blab. How are you?

  10. blankNancy Myrland says

    March 10, 2016 at 10:13 am

    @expertsdotcomvp Major multi-tasking…just now joined as I was finishing a meeting. How are you, my friend?

  11. blankNick Rishwain says

    March 10, 2016 at 10:12 am

    @NancyMyrland hi Nancy

  12. blankDenise Wakeman says

    March 10, 2016 at 9:48 am

    Articles by @stephanhov : https://denisewakeman.com/list-building-tips/boost-visibility-email-list/

  13. blankDenise Wakeman says

    March 3, 2016 at 9:20 pm

    @JulianneBlake you bet, I always post replays on my blog.

  14. blankJulianne Blake PhD says

    March 3, 2016 at 9:09 pm

    I cannot make it live this time, but would love to see a replay! Thanks, Julianne [email protected]

wiseher

Looking for Something?

Start Your Adventure in Visibility Here

What’s Your Path to More Online Visibility?

How Do I Start Building My Platform?

How to Use Social Media Marketing for Your Business

27 Ways to Promote Your Blog Posts – Checklist

Repurposing Your Content – 13 Ways to Reach More People

 

92shares