Recently the tables were turned on me. I was contacted by Derek Halpern, a super successful Internet marketer and publisher of the excellent SocialTriggers.com blog. He wanted to know if I'd be interested in having him evaluate my blog for "missed opportunities" especially in the area of lead generation and how to get more subscribers. I had seen a review he'd done for David Risley and decided to take Derek up on his offer.

Usually I'm the one doing the blog reviews for clients and confess I was a bit nervous about what he would say. Sometimes I feel like my blog suffers from the "cobbler's children have no shoes" syndrome.

No need to worry. Derek spent 45 minutes with me and pointed out several areas where I can optimize my site to get better results, the most important of which is attracting more email subscribers. This is not about driving traffic, but how to convert your traffic to your list once they land on your site. Remember: it's your email list that sells, not your your blog.

The video is 45 minutes and worth every minute. Derek shares great marketing tips and explains the reason why behind every lead generation optimization suggestion.  So carve out some time, grab a pen and paper, take notes and then go implement! [If you can't see the video, click here.]

[youtube]http://www.youtube.com/watch?v=uYnZRlfUCOc[/youtube]

As Derek points out at the beginning of the video, the tips he shares can be implemented on any blog in any niche. His advice is universal.

I'm in the process of working with my tech team to make the changes and additions Derek suggested. I'm also having the video transcribed and will post some of the nuggets in future posts.

If you have questions, comments or feedback about Derek's suggestions, please post them below. And do yourself a favor, click on over to Social Triggers and subscribe to get Derek's tips for turning traffic into subscribers.