It’s the most viewed page on your website.
I’m on a mission to make sure you have a strong foundation in place online for your business so you can get more visibility and attract more clients.
A few months ago I shared with you the path for getting found on the Web. In one way or another, this is the work I do with all my clients.
Here’s the blog post if you missed it.
To recap, your foundation consists of your website, your email marketing strategy, and the content you create. So now, let’s look at the most viewed page on most websites…
👉Your About Page is one of the most important pages on your website.
Many businesses overlook the importance of the About Us or About Me page. Don’t be that person!
Contrary to popular belief, though, it shouldn’t be all about you.
Recently I opened an incognito window in my browser. I typed in my name and as I expected, my website was at the top of the search results. And, my About Denise page was the second result as you see in the screenshot above.
This is a free organic search result that pops up when someone types my name in a search bar.
When is the last time you did a search on someone’s name to find out more about them?
It happens ALL. THE. TIME.
When is the last time you typed YOUR name in the Google search bar? What were the results?
An About page is a special web page on a site where your readers/visitors learn more about you and what you do. This is not a contact us page.
~Neil Patel
For some quick tips to update your About page, check out Neil Patel’s 3:45 minute video. Take notes, and spend an hour or so reviewing and then updating your current About Page.
I recently updated my entire website and worked with a copywriter to update some of the content on my About page. I recommend you do this too if it’s been more than a year since the last time you revised yours.
When’s the last time you updated your About Page?
For more excellent tips to create a powerful, client-attracting page, check out this list of seven mistakes to avoid when you write your About page, by the pros at Copyblogger.
After you refresh your About Page, post the link in the comments. I’d love to take a look at what you’re up to! And you’re welcome to post questions about About Pages, too. 😎
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If you would like some guidance around crafting an About Page, I’m available for you to “ask me anything.”
Featured photo by Irina Leoni.
I have no idea why I keep procrastinating on really revamping my About page, but this post is terrific and inspires me to get cracking. Thank you.
There’s always something to update on a website, it’s an evolving online document. Now is a good time for you to tweak yours before your book is published!
Oh, I have so much work to do, but this is a terrific inspiration. Thank you!
Yep, it’s an ongoing endeavor to keep a site and especially an about page, up to date!