visibility tips Archives | Adventures In Visibility | Online Marketing for Small and Solo Businesses

Is Your Business Invisible? It’s Time to Boost Your Visibility!

As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.

It’s important to get out there consistently so you’ll be found and there are a lot of ways to do that. In the 1:34-minute video below, you’ll hear a bit about what I have to say about invisibility and visibility… [Read more…]

Do You Have Effective Online Visibility? [Video]

By Denise Wakeman

In a recent interview on #Blab with Bonnie, hosted by Bonnie Frank, we talked non-stop about how to create effective online visibility and how blogging fits into your visibility strategy. Having been an early adopter of blogging for business, you can imagine where I land on the subject when asked if it’s even necessary to blog!

The interview is wide-ranging and content-rich if I do say so myself (and from the feedback of the audience!). Several people jumped into the video to ask questions and contribute great tips as well. Thanks to Robyn Wright, Steve Payne, and Muhammad Mahdi for hopping in! [Read more…]

Winning Business Strategies for Entrepreneurial Adventurers with Ande Lyons

By Denise Wakeman

In this episode of Adventures in Visibility, I’m pleased to welcome Ande L yons, one of the most genuinely enthusiastic people I’ve met. Her positive vibe and attitude make me smile every time I see a post, a picture or a comment from her in my social stream.

Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business. [Read more…]

Ten Visibility Tips for Google Plus [#infographic]

By Denise Wakeman

Guest post by Stephan Hovnanian

Note from Denise: I LOVE Google+ and I’ve met many smart, generous people on the social network. Stephan Hovnanian is one of them. I’ve hosted three Hangouts with Stephan to introduce you to his brilliance and to the power of the G+ community. After you study Stephan’s infographic, scroll to the end to learn about two training webinars I’m presenting to help you get started on Google Plus.

UPDATE: Stephan has published several Kindle ebooks on Google+ Pro Tips, including one on How to Get More Visibility on Google+.

Ten Visibility Tips for Google Plus

You joined Google+ because everyone is telling you what an amazing platform it is to make an impact, to stand out and be recognized for the authority you have (or are building) in your field of expertise.

So you’ve filled out your profile and are rocking a killer cover photo, now what? Google+ will suggest people for you to follow, maybe you added some, joined a few communities, and started posting links to your blog. Is it working? Are you getting people to notice you?

If not, don’t fret. One of the hardest parts with any new platform (although everybody likes to point the finger at Google+) is finding the right circles to hang out in. Getting the right mix of people to notice you, take you under their wing, and start to recognize you for the authority that you are. So, here is an infographic that gives you 10 ways to boost your visibility on Google+ and get the attention you deserve.

(Aside: it’s kind of interesting how “finding the right circles to hang out in” comes so naturally, and yet Google+ uses both Circles and Hangouts as features of their platform. That is definitely not by chance)

(click here to view full size infographic)

10 Tips for More Visibility on Google+

Understand Your Audience Reach
“Hand out” your hovercard (it shows up more than you think)
Engage in Comments first
Reimagine your content (here are 12 creative ways)
Use Social Listening techniques (here’s a real life example)
Use citations and attribution (it’s like a blog trackback)
Hop into “What’s Hot”
Ask Questions
Be Yourself! Be Genuine! (Jaana Nyström says it best here)
Take time to understand the platform

Using these techniques will help you grow the reach of your profile. Be sure to put a focus on post quality so people always expect your name (and comments) to be synonymous with excellence. It’s a tall order, and of course you can let your hair down once in a while, but you came to Google+ to use it as a platform to make an impact, and these tips will help you on your way.

To get started using Google+ to boost your online visibility, join me for two on-demand training webinars:

Boost Your Presence and Build Your Online Platform with Google+

Google+ 101: 7 Steps to Rock It on Google+
How to Set Up and Present Your First Live Hangout

Click here to get started now!