Do you ever wonder if anyone is paying attention to your content? If anyone sees the updates on your Facebook page or your tweets or your fabulous blog posts?
Or maybe you wonder why no one retweets your links or shares your status updates or links to your blog…
Could be that your content is nearly invisible, buried in the gazillion of bytes of information that make up the wild, wonderful Web.
On a recent flight, I had time to read Dan Zarrella's new book Zarrella's Hierarchy of Contagiousness: The science, design and engineering of contagious ideas. It's a quick read based on Zarrella's exhaustive study and analysis of hundreds of thousands of tweets, status updates, blog posts and emails. Zarrella is a social media scientist and popular speaker on webinars and at conferences. If you like data, you'll love Dan Zarrella.
Back to the book. How do you give your content the best chance of being visible to the people you want to see it?
Zarrella contends that you can get better results if you employ contra-competitive timing…post during off peak times when there is less noise to distract people from your content.
While reading, I was noting all the tips about the best time to retweet and the best time send email promos and the best time to post Facebook updates. I had such a mishmash of notes that I put them in a simple list so I can see at a glance and could be more strategic about my posting. Feel free to print it out for your own reference as well.
Here's the spreadsheet list I created:
Note the info about when to send email. Sending on weekends definitely goes against traditional marketing beliefs, but the science backs up the claim that you get more click throughs and LESS unsubscribes when you send on the weekend.
I'm going to experiment for awhile with the blog posting recommendations and sending emails late in the week, when I can. I'll be curious to discover how the research bears out with my audience. Anyone else want to experiment and report back on your results?
I recommend Zarrella's book. It's short, easy to read and filled with useful data and the research to back it up. And, it's only 10 bucks.
On a side note about getting better visibility on Facebook, check out a post by Janice Clark reporting on the results of an experiment she did to get in front of her fans. She offers some excellent tactics for showing up more consistently in your fans' newsfeeds.
Have you experimented with contra-competitive timing when posting on your blog, Facebook and twitter? What kind of results did you see?