When you want to get the attention of your ideal client, email marketing trumps everything else, including social media.
Think about it.
- Email is ubiquitous…everyone has at least one email account.
- Despite how much people say they hate email, it’s a good bet they check their email at least once a day, if not a lot more.
- There is no competition for your reader’s attention when they’re reading email: there are no distracting status updates constantly being refreshed in the newsfeed, there are no tweets flashing by.
As a marketing tool, email outperforms all social media when it comes to selling your products and services. [This has been my experience marketing on the web since 1996. But, don’t just take my word for it, do a search on “email vs. social media” and you’ll get dozens, if not hundreds of articles and statistics touting the dominance of email over social media for sales and marketing.]
But, before you can market with email, you to need build your email list and this is where your social networks and your most valuable online real estate – your blog – come into play.
In a nutshell, you use your social networks to build relationships and share great content related to your expertise. From time to time you extend an invitation to your friends to go deeper with you and visit your blog site, and then use your blog to move your visitors to your email list.
And this is where most online entrepreneurs stumble…their blogs are not optimized to build their email list and they struggle to make sales and build their business.
In the infographic below, there are 10 simple email marketing tips. You’ll notice the first tip is to create a permission-based list of contacts.