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You are here: Home / List Building Tips / 10 Simple Email Marketing Tips [infographic]

10 Simple Email Marketing Tips [infographic]

By Denise Wakeman

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When you want to get the attention of your ideal client, email marketing trumps everything else, including social media.

Think about it.

  • Email is ubiquitous…everyone has at least one email account. 
  • Despite how much people say they hate email, it’s a good bet they check their email at least once a day, if not a lot more.
  • There is no competition for your reader’s attention when they’re reading email: there are no distracting status updates constantly being refreshed in the newsfeed, there are no tweets flashing by.

As a marketing tool, email outperforms all social media when it comes to selling your products and services. [This has been my experience marketing on the web since 1996. But, don’t just take my word for it, do a search on “email vs. social media” and you’ll get dozens, if not hundreds of articles and statistics touting the dominance of email over social media for sales and marketing.]

But, before you can market with email, you to need build your email list and this is where your social networks and your most valuable online real estate – your blog – come into play.

In a nutshell, you use your social networks to build relationships and share great content related to your expertise. From time to time you extend an invitation to your friends to go deeper with you and visit your blog site, and then use your blog to move your visitors to your email list. 

And this is where most online entrepreneurs stumble…their blogs are not optimized to build their email list and they struggle to make sales and build their business. 

In the infographic below, there are 10 simple email marketing tips. You’ll notice the first tip is to create a permission-based list of contacts.

 

10 simple but essential email marketing tips infographic

Infographic source.

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Filed Under: List Building Tips Tagged With: email marketing, list building

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankElena says

    October 29, 2012 at 8:12 am

    Great and simple tips, Denise. I think that segmenting your lists and split-testing is a must if you want to improve your campaign. Especially playing around with the subject line, because it plays a big role in the email open rate.

  2. blankRenae says

    October 24, 2012 at 10:53 am

    This is great info. and I love the infographic! Pinned and shared instantly!

wiseher

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