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You are here: Home / Internet Marketing / Book Promotion is About More than Tactics

Book Promotion is About More than Tactics

By Denise Wakeman

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Book Promotion TipsI’ve been talking with a lot of people lately about all the stuff that’s involved with getting the word out to promote their book and how confusing it be to know what to do.  There are hundreds, if not thousands, of tactics you can use, but without a book promotion strategy that works with your overall business strategy, your efforts may not get you the results you expect. At least that’s what I’ve witnessed over and over.

I’m curious, has this been your experience as well?

It’s something I’ve been working to simplify with my clients who are writing books. Believe me, I know how overwhelming it can be.

Because of this universal feeling of overwhelm, I’m working on a checklist (actually, it’s turning into more of a worksheet) you can use to clarify your current book promotion reality and then identify what you can do to develop a personal strategy for building your author platform and creating buzz for your book.

If you’d like a copy of the worksheet, post a comment below and I’ll make sure you get it when it’s complete.

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Filed Under: Internet Marketing Tagged With: book promotion

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankHelen Ross says

    January 9, 2014 at 1:27 pm

    Hi Denise. I would also love to receive your worksheet.

  2. blankCristina says

    November 17, 2013 at 2:21 pm

    Book promotions can be so complex and time-consuming. A fresh perspective is most welcome. I look forward to your list. Thank you.
    Cristina

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