Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

  • Home
  • Meet Denise
  • Globetrotting Adventure Travel
  • What’s New
  • Marketing Trailblazers Community
  • Work with Denise
    • Mentor with Denise
    • Testimonials
  • Online Visibility Tips
    • Online Visibility
      • Ask Denise
      • List Building Tips
      • Business Blogging
      • Online Video
      • AiV Show Videos
    • Internet Marketing
      • Social Media Marketing
      • Marketing with Facebook
      • Marketing Trends
    • Your Service Business
      • Business Branding
      • Business Planning
      • Ask Denise
    • Recommendations
      • 5 Things
  • Recommended Visibility Tools
  • Partner with Denise
    • Media
  • Privacy Policy

Let's Connect!

Powered by Genesis

You are here: Home / Business Blogging / What Do You Do When You Have No Time for Blogging?

What Do You Do When You Have No Time for Blogging?

By Denise Wakeman

327shares
What Do ou Do When You Have No Time for Blogging by Denise Wakeman

What Do You Do When You Have No Time for Blogging

I know what you’re going through.

I always say that online visibility depends on making sure that your site features fresh, interesting, valuable content and resources.

So you have to consistently publish.

Have to.

You need to keep blogging, keep posting, keep generating that content. It’s all about consistency, right? The problem is, being consistent can be hard when you just can’t find the time or energy or inspiration to write.

So what can you do when you have no time for blogging?

Don’t panic. Because there actually is another way.

I know, I know — this “other way” is something I’ve advised against in the past. But the online environment getting more competitive every month, to the point where how you blog is a whole lot less important than that you blog. And sometimes, the best way to get that blog done is to hire a Ghost Blogger.

A Ghost Blogger is simply a writer who puts on your professional hat every week, channels your voice and your expertise and writes your blog posts for you. Yes, this service will cost you a bit of money. But if it’s the best (or only) way you can consistently produce the quality content you need, it’s definitely worth the investment.  But, it’s not as much as Presidents of Fortune 500 companies pay out. That’s right, they also use the method spelled out below.

Is that a sigh of relief I hear?

If it is, I’m not surprised. When I ran a poll recently asking folks in my community if they would hire a ghost blogger, 55% said “yes” and 16% said “maybe”. Clearly there’s an understanding that creating consistent, compelling content is critical for staying ahead of competitors. (Hah! The 6 C’s.)

Creating consistent, compelling content is critical for staying ahead of your competitors.Click to Tweet

So, how do you work with a Ghost Blogger?

A Ghost Blogger’s job is to bear the bulk of your blogging burden, but that doesn’t mean you get off completely scot-free. There are still four things you’ll need to do:

  1. Contract with a Ghost Writer for a trial period. 
  2. Fill out a simple form called a “Brief” for each blog post, explaining what you want to write about and sharing any specific points or info you want included. This will be your writer’s guide.
  3. Read, edit and possibly rewrite parts of the post to make it sound exactly the way you want it to (which is a lot easier than writing from scratch).
  4. Publish your post and pour yourself a glass of congratulatory wine.

(Yes, the second half of Step 4 is optional.)

Step 2, on the other hand, is not — and that’s whether you’re working with a Ghost Blogger or writing your own posts. When you’re creating the content for your business blog, you need a content strategy first. Everything you publish needs to align with your content marketing plan as well as your editorial calendar to ensure your blog delivers the results you want. 

Once you’re clear on the strategy and content that supports your business, story and editorial calendar, then you can easily complete a brief for each blog post you write or commission from a blogger. And if you use a Ghost Blogger, you can even prepare for a month’s worth of posts or more in advance.

What sort of  information will your Ghost Blogger need?

I’ve put together a list of questions you’ll need to answer so your Ghost Blogger can create a compelling post for you:

Click Here to Download Your Free Worksheet

  • What is to be communicated, the main objective, the ONE thing to get across in the article?
  • What makes this content unique to you (your business)?
  • Who is the target audience for the blog post?
  • What is the TONE of the post? (funny, serious, expert, playful, etc.)
  • What is the premise of the post? (usually stated in the title)
  • What are the facts that make this post believable (two or three needed)
  • What are the mandatory things that have to be included in the post? (name of business, etc.)
  • What are 1-2 keywords that need to be included?
  • What is the category for this post?
  • What is the call to action?
  • Is there a specific image to be used with the post?

I know that’s a lot to remember — so I’ve created a downloadable worksheet for you with these questions. The next time you write a blog post, start with the worksheet to outline your content in advance. And if you find you need help with your content plan, your editorial calendar and/or your blog posts, let me know and we’ll work out a strategic plan together.

And by the way, this post you’ve just read? It was written for me by a Ghost Blogger. It’s the first time I’ve ever used one, and will probably be the last, but I did it to prove a point. I think it does a pretty good job of demonstrating exactly what a Ghost Blogger can do.

Maybe it’s time you hired one to do it for you.

Click Here to Download Your Free Worksheet

327shares

Filed Under: Business Blogging Tagged With: business blogging, ghost blogger, ghost blogging

blank

About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankTrudy Van Buskirk says

    August 26, 2015 at 2:00 pm

    You’ve done selling for me 🙂 I’m a ghost blogger and your downloadable doc includes everything I ask someone before I begin ghost blogging for them. Thanks!

    • blankDenise Wakeman says

      August 31, 2015 at 8:24 am

      Glad to be of service Trudy!

wiseher

Looking for Something?

Start Your Adventure in Visibility Here

What’s Your Path to More Online Visibility?

How Do I Start Building My Platform?

How to Use Social Media Marketing for Your Business

27 Ways to Promote Your Blog Posts – Checklist

Repurposing Your Content – 13 Ways to Reach More People

 

327shares