On the fence.
That’s my current position on ghost blogging. For years, I’ve been adamant about not using ghost bloggers. I’ve maintained a hard line that a business blog needs to reflect the voice of the owner and she/he needs to be invested in the content being published in their name.
I’m changing my tune.
When I started blogging in 2004, there were no social networks to contend with. Adding a blog to your marketing mix was a lot more straightforward: you wrote an article, optimized it for the search engines and published.
Now, not only do you have to take the steps above, you also have to create stunning images and promote the heck out of your posts if you want anyone to read and engage with your content. And, you need to be active on your social networks so you’re building an audience who will click through to your blog and respond to your posts. It’s a lot of work. I get it. That’s why I’m changing my tune.
As I work with more and more clients who know they need to publish more content, but don’t have the time or gumption to write blog posts, it got me thinking and wondering about you… would you ever retain a ghost blogger for your business?
I posted the poll below on Google+ and realized I needed to ask you too. Let me know by clicking on the answer that reflects how you feel about using a ghost blogger to write your posts. I’d also love to know the reasons behind your choice if you have a moment to comment as well.
I’ll be back soon with some ideas about how you can use a ghost blogger if you fall into the “Yes” camp.