As a business owner, you know how it goes…you’ve got to constantly learn and adapt to new ways of marketing your wares, develop and reach new fans, and stay ahead of your competition.
The same goes for your blogsite, especially if it’s an integral part of your online marketing strategy (it is, right?). Whether you want to or not, you’ve got to blog like a pro.
What’s hot in design, what works for SEO and blog promotion, how to get more traffic and better conversion…it’s not a static situation and it’s easy to fall behind when you’re busy running your business and serving your audience. I’ve been blogging for my business since 2004 and while the core principles remain pretty much the same, so much has changed as well. It’s a daily Adventure in Blogging!
The theme for the recent 30 Day Online Visibility Challenge revolved around optimizing your blog for better business results. While it’s not as sexy as list building and social media, spending time updating your blog, the plugins, layout, visual branding and how you promote your posts, is an exercise I recommend you make time for at least once a year.
To keep my Challenge participants up to date, I’ve been curating articles about blogging on Google+ and have a collection about Better Business Blogging. I culled through them and picked 10 articles to share with you with the hope that you will pick up some new ideas, strategies and tactics to amp up your business blog, too.
If you like an article, follow the author on Twitter (linked) and be sure to give a shout-out to let them know!
The articles listed below are not posted in any order of importance. They’re all great! If you like an article and get value, please give it a thumbs up so I can learn what’s important to you. If there’s an article you’d like to add to the list, post the title and URL in the comments and I’ll review it.