Audio: Podcast Interview with Paul Guyon of The Lead Machine Growth Show
TL;DR
AI tools like ChatGPT can help generate content faster for small businesses, but quality review and customization is still essential. Start small by using AI for SEO keywords, surveys, and repurposing owned content.
As a small business owner, I know how time-consuming yet critical content marketing is for attracting new customers. Like many entrepreneurs, I struggle to create quality blog posts, social media content, and other materials consistently even though I know my business depends on it.
When ChatGPT crashed in my awareness, I discovered how AI tools can help streamline content creation without sacrificing quality.
“AI tools like ChatGPT can help generate content drafts faster, allowing business owners to focus on higher level tasks.”
While AI is amazing and I’m a huge fan and advocate, I caution you not to rely on it completely. These tools can “hallucinate” (make stuff up). I doubt you want your brand communicating false information, so you need to critically review any AI-generated content before publishing.
Following are some of my recommendations…
First, optimize your content for SEO by using AI to identify top keywords, then tailoring content accordingly. I recommend using Keywords Everywhere (the Chrome Extension) which integrates with ChatGPT.
You can also leverage AI to summarize surveys and interviews, gaining insights into your customers’ common questions and pain points. From there, you can create personalized content that speaks directly to their needs.
To maintain brand consistency across AI-produced content, develop a unique brand voice and style guide. Use samples of your existing content to have AI analyze your tone. This ensures your content aligns with your core messaging and personality.
While integrating AI with your content marketing may feel overwhelming, if you haven’t started, take action today, even starting small, like generating a few social posts.” Leveraging these tools will save you time, maintain quality, and ultimately boost your content marketing results.
Repurposing owned content is another key application for AI tools. AI makes it simple to create social media posts, key takeaways, and summaries from your existing blog posts, podcasts, and videos.
What will you try first when it comes to AI? Let me know in the comments!
This interview with Paul Guyon of The Lead Machine Growth Show was published on June 28, 2023. The content in this post was created using the following steps:
- Used Descript to get a transcript and edited out the filler words and some unnecessary comments that didn’t add anything to the interview.
- Since the interview was audio only, I used Descript to create an audiogram to create a video file I can post on YouTube, blog post, etc.
- Copied the transcript into Claude.ai and prompted it to create a summary of the transcript
- Followed up with the next prompt to draft a 500-word blog post from the summary:
Rewrite the summary as a 500-word blog post in the first person, focusing on the reader. Include quotes from the original text
What I got back was about 357 words. - The next prompt asked for a TL;DR statement:
Add a TL:DR statement for those who don’t want to read the full post - I rewrote most of the draft in first person with a focus on “you”
- Used Grammarly to clean up spelling and grammar. 😎
If you want to learn more about creating prompts (the secret sauce for getting great results from AI tools), check out the AI Success Club’s Prompt Playbook: 33 Game-Changing Prompts to Boost Your Traffic and get 50% off using coupon code: 50OFF.
Recommended Reading
5 Proven Traffic Generation Steps Every Small Business Owner Should Take
10 Ways You Can Use ChatGPT for Your Content Marketing
6 Entrepreneurs Share Their Strategies for Successful Integration of ChatGPT into Marketing
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Thanks for the article! Was good to know about AI and content marketing.
Hi Denise. Thanks for putting together such a good article packed with practical advice. Much appreciated!
This was a terrific interview, Denise. I find effective uses for AI almost every day (not counting all the tools I use that run on AI behind the scenes) and I believe the best way to protect ourselves against abusive uses is to be as knowledgeable as possible and to understand how to use it properly and ethically. Thanks for leading the way in this.
Thanks for stopping by, Elizabeth. Glad to know you’re using AI almost every day. Me, too. The more I use it, the more I find uses for it, especially for repurposing original content.