Your New Marketing Assistant
I love my new assistant! ChatGPT has been a game-changer for my marketing, and I’m sure it can do the same for you. Here’s how I used it in one day to save time and money.
One morning I used ChatGPT to generate a list of 20 blog post titles that were 10x better than the one I had. I picked one, made a couple of tweaks, and scored 85 on the CoSchedule HeadlineAnalyzer.
Time saved: 30–45 minutes.
Another task I used ChatGPT for was generating a list of 30 interview questions for a client. 80% were on point and only required minor tweaks to make them more conversational.
Time saved: at least an hour.
And last, I used ChatGPT to generate ideas for a color palette for a new project. The first prompt generated a great option, and after asking for 5 more, I found a color combo I liked even better.
Time saved: 1–2 hours.
ChatGPT has become my new Assistant, and I love it! The tool is helping me expand my thinking and generate ideas I would never have thought of.
If you missed the ChatGPT101 webinar Andy O’Bryan and I did a couple of weeks ago, don’t worry! You can access the webinar on demand for free by clicking on the button below.
ChatGPT is on everyone’s radar, and for good reason. It has become THE go-to marketing resource because of its immense capabilities.
By the way, I used ChatGPT to create this post based on an email I sent to my community. I did not use ChatGPT to write the email. Then I tweaked it and used Typeshare to format it as a Twitter thread and for Medium and LinkedIn posts. Sweet. I love repurposing content!
Recommended Reading
Denise Wakeman is the Founder of the Marketing Trailblazers Community and Adventures in Visibility, as well as Co-Founder of the AI Success Club and the Longevity Experience.
An Artificial Virtual Assistant
Author and creativity coach Katherine Robertson-Pilling recently started using AI technology (e.g., ChatGPT) to facilitate her work as a small business owner. She uses AI for brainstorming and as a virtual assistant for social media tasks because it saves her time and makes more room in her life for her own creative work.
Read the Transcript
I remember the first time I saw the term ChatGPT. It was in one of Denise Wakeman’s posts, and I skipped right over it because I thought, oh, this is too technical for me. That was a month ago. And, of course, since then, ChatGPT and AI are in the news everywhere you look. So in the past few weeks, I began experimenting with it.
I’ve been a freelance writer since 1985, and when I first heard about this, I had some concerns. I thought, Hmm, that sounds like cheating to me. And I thought, Hmm, should I even tell people that I’m experimenting with it? But way back when, when I was starting out, I used to say, I’m brainstorming with the fly on the wall because I’ve worked at home ever since then.
But I just finished an article on the power of community and the creative process. One of the things I learned in the research is that, in fact, we are all collaborating all the time, whether it is with the people that we are stepping away from, our audience, the environment that we live in, and ChatGPT AI is just our latest collaborator.
My business has evolved a lot, and in 2001, I founded a creativity coaching business. One of the things I’ve had to learn as a business owner is really the most important piece is to focus on what you love to do and what you’re good at, and the things that you’re not good at, delegate them to someone who is.
And so that is how I see using this new tool, technology, collaborator, whatever you would like to call it. I use it as a brainstorming partner because it amalgamates information very quickly on a particular topic or theme. I do my own research too, and of course, I use this material and rework it relentlessly to create the final content.
But it’s so helpful for choosing highlights and key points. Things like that. I also use it as an artificial virtual assistant. You could say give me five social media posts. Give me 10 hashtags. Give me 25 keywords. Give me some subject lines that I can develop a really good subject line out of the 10 or 15 that it generates for me.
Marie Forleo talks about creating 20 titles or 25 subject lines before you choose one. And it does make a difference, but it takes a huge amount of time. So I also use ChatGPT as a listening device. You know, because it interfaces with the breadth of information across the world wide web in other countries.
I can capture the thoughts and ideas of people who are potentially my audience much faster and easier than if I needed to go out and one by one meet and get that information myself.
And I do that, too, of course. But this is an expediting tool, and that is the primary result I see it’s just a huge saving of time that really then allows me to focus on what I’m good at, which is relating with people, facilitating people’s creative process, holding a space for people, writing, creating content.
But also, it allows me to step back from that relentless doing that can be the reality of a small business owner. To step back from that and make space to be, make space to go within, and listen for my own ideas, which is crucial for me as a creative person to do my own creative work.
So, I did have concerns in the beginning. It did kind of feel like cheating to me, but it didn’t take me long to get in to see how I could use it in a way that wasn’t that and didn’t feel like that. It just feels like I’ve empowered myself. If you ask anybody who knows me, they will say Katherine is all about the depth and the soul and the meaning in things.
And my company, in fact, is called Art and Soul Productions. So I was reluctant to use what seemed like a really surface kind of thing to me. But it’s a deeply powerful tool and no matter what you’re doing, your job is as a marketer and this will save you a lot of time.
So it’s important, in just the final note, to say this is artificial intelligence, which was created by human beings.
And it really is important that we bring our human intelligence to meet it, to use it, to manage it, and to take charge of where it goes in the world. That is where we are. That’s what we have the opportunity to do. So use it for what it’s good at, and stand the guard at the gate for what you know needs to be held in the domain of the human being as well.
Take good care. Enjoy. I hope you enjoy.
Katherine Robertson-Pilling is an international strategic creativity coach, author of The Wheel of Creativity®: Taking Your Place in the Adventure of Life, and founder of The Big Vision Project online creativity incubator.
My Brainstorming Partner
As a writer and blogger, I was intrigued to discover ChatGPT and learn how it could become my personal brainstorming partner. It helps me generate more wide-ranging content, and the more specific I can make my query, the better results I get. From the first result, I can often drill down to even more specificity to come with lots of ideas for the topic I’m exploring.
In recent preliminary preparation for a workshop agenda, I entered the following query.
“Create an agenda for a two-hour workshop on why personal notes are powerful and how to write better sympathy and thank you notes.”
The agenda was delivered seconds later in outline form with time allocations included.
Agenda:
- Introduction (10 minutes)
- Welcome and introduction of facilitator
- Overview of workshop objectives and agenda
- Ground rules for participation and discussion
- Understanding the power of personal notes (20 minutes):
- Discussion of the impact of personal notes on recipients
- Examples of how personal notes have made a difference in people’s lives
- Explanation of the different types of personal notes and when to use them
- Writing effective sympathy and thank you notes (60 minutes):
- Guided brainstorming and writing exercises to help participants come up with ideas for their notes
- Small group work to review and provide feedback on each other’s notes
- Discussion of common mistakes to avoid when writing sympathy and thank you notes
- Writing other types of personal notes (30 minutes):
- Discussion of different types of personal notes and when to use them
- Guided brainstorming and writing exercises for other types of personal notes
- Small group work to review and provide feedback on each other’s notes
- Closing and next steps (20 minutes):
- Summary of key takeaways from the workshop
- Discussion of how participants plan to apply what they’ve learned
- Q&A and evaluation
- Closing and farewell.
Of course I had to customize and tweak it, so my final outline looked like this:
- Introduction (10 minutes):
- Welcome and introduction
- Overview of workshop objectives
- Workshop Prayer
- Ice breaker exercise
- My journey from good manners to “this is important!” (20 minutes)
- The power of connection
- Letter from a stranger
- Sarah’s COVID gift for 70th birthday
- Story of Millson French
- Beyond Thank You and Sympathy (10 minutes)
- Encouragement
- Congratulations
- Get Well
- I forgive you
- I’m sorry
- Holiday notes
- Any excuse – thinking of you, birthday, anniversary, holiday
- Outside the box notes
- Personal and Professional (5 minutes)
- Story of Joseph Samuel Gerard
- We’re all selling something – ourselves, a product or service, a message, or a ministry.
- Confidence Building exercise
BREAK – 10 minutes
- Writing an effective sympathy note – Guided brainstorming (30 minutes)
- Discussion of common mistakes – Sympathy Note CHECKLIST
- Sympathy Note Inserts
- Brief discussion about thank you notes (5 minutes) – Thank you note CHECKLIST
- Closing and next steps – (10 minutes)
Elizabeth H. Cottrell is the author of Heartspoken: How to Write Notes that Connect, Comfort, Encourage, and Inspire and blogs at Heartspoken.com
I Knew It Was a Game Changer
I started experimenting with AI as a tool back about 18 months ago when I purchased an annual access pass to Rytr. I had previously tried a few other AI tools but found them to be clunky, and because I am a quick writer, it felt like using AI took me extra time.
I’ve let go of my Rytr pass now. I feel like my voice and tone are a big part of my authenticity, and Rytr didn’t provide much that I didn’t have to substantially rewrite.
Then along came ChatGPT and from the minute I first experimented with it I knew that it was a game changer. The information comes back to me much more human in feel and for me it’s more robust and accurate, as well. Here’s a few examples of what I’ve done with it.
- Used it as a check against my own knowledge. When I asked it to give me the important elements of a sales conversation it provided a listing that included 2 points I didn’t have in my ebook. So it helped me update one of my products and provided me with new content.
- Used it to generate a list of must-see places in Sicily for a travel client. It provide a list of 7 places which I could quickly check against the Italian Tourist Board articles about Sicily. This saved me research and synthesis time, and the list was accurate.
Sue Painter is the founder of The Confident Marketer and Travel Changes Life. She teaches and consults about the energy of correct business to solopreneurs.
A No-Brainer for Social Media Messages
Read the Text
Let me just say right off the bat that using ChatGPT to create social media messages for Evergreen content, or any post, is absolutely a no-brainer. In two seconds, I asked for 5 tweets for a post that was generated instantly and I didn’t feel like I wanted to change a word. For Evergreen, I’d knock out 20 suggested posts and use them all year long!
I asked it to generate questions for an interview with Joanne McCall about her new book. After I explained to it that this was not fiction about the character Grace, but a non-fiction self-help book, I got some really good responses and a couple of angles I hadn’t thought of, so BOOM! Another hit.
My first foray, which was a test, was to ask for a Wikipedia post about my Dad. The responses were interesting because it found a couple of scientists born in different places and times. The second chat still got his dates and degrees wrong but yielded an acceptable piece. It’s certainly a great start, and doesn’t time saved make it BOOM! another win?
There are character limits in the free version as to what you can enter in any one prompt and the length of the ChatGPT response. That’s the benefit of subsequent prompts to improve the original.
I asked ChatGPT to do a post for Medium about the benefits of mentoring and an article telling companies why they should do affiliate marketing and how to do it. I’d say both were passable but marginal essays.
Jan Carroza is the founder of Center for Direct Marketing and author of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-Based Marketing.
All In on ChatGPT and AI
As a professional copywriter for the past 20 years, I’ve always been fascinated with the impact of the written word.
But over the past few years I have become more intrigued (and more than a bit concerned) by the capabilities of artificial intelligence and its potential to revolutionize copywriting as we know it.
So this year I decided to embrace the technology instead of running from it, and I pivoted from my traditional copywriting career to go “all-in” on AI and ChatGPT.
This has led to a major sea change that has injected new energy into my business model in just a few short weeks. In collaboration with Denise, our new membership website, AI Success Club, has been shot out of a cannon with the fastest growth of any project I’ve ever been involved with.
The club is dedicated to helping businesses leverage the speed and efficiency of ChatGPT to get more quality content marketing and copywriting accomplished in far less time.
As of this writing, the AI Success Club has enrolled over 250+ members since its inception a few weeks ago. This is a testament to the growing interest in AI and the increasing demand for effective and efficient marketing strategies (a well-deserved shout-out to our dedicated and inspiring affiliate partners who have been instrumental in the club’s rapid growth).
As a member of AI Success Club, individuals and businesses have access to a wealth of information and resources, including live trainings, best practices, and expert insights on how to use ChatGPT to achieve their goals faster than ever.
With the ability to generate high-quality content in a matter of seconds, businesses can save hours of time and effort that would otherwise be spent on manual writing and editing. This not only increases productivity but also frees up time for more strategic and creative tasks.
At AI Success Club, we believe that the future of marketing and copywriting is AI, and we are committed to helping businesses and individuals harness its power to achieve their goals.
I am excited to have transitioned from professional copywriter to AI and ChatGPT enthusiast, and I am proud and honored to work alongside Denise on this project. With its growing membership and commitment to providing high-quality resources and support, I am confident that AI Success Club will play a significant role in shaping the future of marketing and copywriting.
Andy O’Bryan is Co-Founder of the AI Success Club
Cover Photo by vackground.com on Unsplash
Well, I think you know how I feel! 😉 But I’ll add here how grateful I am to have discovered this powerful tool from you, Denise! We’ve known each other a long time now, and I trust you completely to find the latest technologies to simplify and streamline the time-consuming but necessary task of marketing. So great to see the AI Success Club taking off so rapidly!
Thanks for your contribution, Katherine and for being game to experiment. There are lots of opportunities for our friend CGPT to help us out with our marketing tasks!
I concur with the authors of this post. I have used ChatGPT for a slew of different things both for my business and personal life with varying levels of success.
* social media posts – worked as expected
* hashtag research – worked as expected
* headline development – worked as expected
* my bio – this was the worst. It lied multiple times before it gave a valid account of who I was and what I did.
* a condensed bio for a client – performed really well when given specific info to condense.
* Ideal client concerns research for a client – performed better than expected
* high-end program design for a client – this was fantastic. It gave us a great list of things to consider and modify for her business and specific ideal client
* plan a few different road trips – this was interesting because the information it provided was really quite good. But I found that when I gave it a number of parameters all at once it could not keep up. For example, I told it we did not want to travel through Memphis TN (no offense to Memphis, we just have a goal of traveling where we have not traveled before) and it continued to give me Memphis. When I asked it to review the directions it clearly read back that direction, but did not follow it consistently. That said, what it did give saved me at least 5 hours of research time. I even told it that we only wanted restaurant recommendations that accommodated our rather complex food needs.
* Brainstorming on product and service names – performed as expected
* Brainstorming on interview questions – performed as expected
* Brainstormed on things to do in Chicago for my son’s 22nd birthday – performed as expected
Overall I’m really pleased with what I have found so far and it influenced me to sign up for Denise and Andy’s group with an annual subscription. I cannot wait to see what we come up with together to support both our business and our life.
Wow, Stephanie! I love what you’re doing and how you’re testing ChatGPT. Thanks for sharing the variety, especially the road trip. Love it!
You’re welcome. The road trip idea was definitely a fun one. I would still want to research each option since ChatGPT doesn’t have current info, but wow what a time saver.
Thanks for the outstanding post here Stephanie, and for joining the AI Success Club. You’ve touched on so many applications for ChatGPT and have given us even more ways to help our members!
Stephanie, I thought of your road trip planning when I saw this tool in a list of new AI tools: https://www.roamaround.io/
Sweet! I’ll check it out.
AI writing is definitely a game-changer. After yesterday’s 1st call in the AI Success Club, it’s clear to me that Andy O’Bryan’s coaching to craft the best prompt requests save SO much time on this learning curve.
I know many writers are still concerned that AI writing will make their writing look like every one else’s, I recommend they start asking ChatGPT to create questions for interviews, tweets for blog posts, agendas, outlines, and brainstorming.
Getting comfortable with this new tool lays the foundation to go deeper and get more sophisticated, like getting research and creating drafts.
I say “jump in; the water’s fine.”
Thanks for organizing this great collection of uses!
Hey Jan, I agree that Andy’s deep copywriting expertise is going to help everyone create better prompts.
BTW, post a link to the video you did about creating a press release with the help of ChatGPT. I think that would help out a lot of people.
I’m so glad my prompts and videos are saving you time Jan, thanks for letting me know!