9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner,  if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.

9 LinkedIn Publishing Tips via DeniseWakeman.com

LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]

How to Integrate LinkedIn With Your Content Marketing

Guest post by Ann Smarty

Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.

Integrate LinkedIn with Content Marketing

Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.

While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]

7 Harsh Realities of Self-Publishing as a Side Hustle

Guest post by Ryan Hanley.

It’s easy to romanticize self-publishing.

Indeed, self-publishing is an amazing experience for sure, but romantic, it is not.

self-publishing with side hustle 2

I’d like to share with you a few realities of self-publishing learned while producing my first book, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

Writing Content Warfare was my side hustle. I have a full-time job. I’m the managing editor of Agency Nation, a digital publication for the insurance industry. Not to mention maintaining my own podcast and blog.

Self-publishing is a side hustle for many first-time authors. But as a first-time author, there are aspects of self-publishing you haven’t experienced yet. [Read more…]

The Art of Managing Your Social Content | Adventures in Visibility

Peg Fitzpatrick and Guy Kawasaki on Adventures in VisibilityThis Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by Guy Kawasaki and Peg Fitzpatrick

The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we honed in on how to manage your social content so you get optimal visibility. [Read more…]

What’s Stopping You?

What's Stopping YOU?Over lunch during a recent workshop, I was chatting with a woman about her business. She was despondent about her lack of success and why it seemed so difficult to attract clients, despite her experience. It felt like she was on the verge of giving up on her business dream because she was struggling to make a go of it.

Every business has its ups and downs. Before I could offer any words of encouragement or suggestions, I asked what she was doing currently to get the word out about her business.  She looked at me and after a few seconds of silence said, “Nothing. I don’t know what to do.” [Read more…]