Over lunch during a recent workshop, I was chatting with a woman about her business. She was despondent about her lack of success and why it seemed so difficult to attract clients, despite her experience. It felt like she was on the verge of giving up on her business dream because she was struggling to make a go of it.
Every business has its ups and downs. Before I could offer any words of encouragement or suggestions, I asked what she was doing currently to get the word out about her business. She looked at me and after a few seconds of silence said, “Nothing. I don’t know what to do.” [Read more...]