Small business use of social media marketing doubled from 2009 to 2010. Yet, there is still enourmous room for growth. In the cool infographic below [hat tip to Social Media Examiner for bringing it to my attention] you'll see that only 8% of small businesses are using business blogs as a means of building visibility, connecting with customers and generating leads. What???
Click on the image to see the infographic full size. At the bottom you'll find sources of the stats.
My concern is that many businesses have no plan for their social media marketing and they forsake all control by not using a blog as their primary online real estate. In the words of John Jantsch of Duct Tape Marketing, "Facebook is not the house.". You merely rent space on Facebook, LinkedIn, Twitter and other social sites. You don't control them and you operate based on their terms. Not only that, your message can easily get lost or not seen at all due to the unrelenting flow of content on those sites.
Use social media to bring your fans and followers and connections back to your "house" where they can engage with you with no distraction and get your message and how you solve their problems, loud and clear.
What do you think of the stats and how small businesses are using social media? Let's discuss in the comments!