How to Integrate LinkedIn With Your Content Marketing

Guest post by Ann Smarty

Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.

Integrate LinkedIn with Content Marketing

Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.

While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]

How to Increase Instagram Engagement by 182% [#infographic]

Have you jumped on the Instagram bandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking “how can I use Instagram now to boost the visibility of my business?!”

Here are some photo ideas for you:

  • People – colleagues, customers, clients, vendors
  • Places – conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are)
  • Things – products, tools you use, tools you want, gifts you receive
  • Quotes and Cats – ALWAYS popular!

[Read more…]

Email Trumps Social Marketing for Small Businesses [Survey]

This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.

One of the stats that jumped out at me was that email trumps social marketing for customer engagement.

2014 Cox Business BarometerMany in the social marketing space tend to think that social media is the be all and end all for creating engagement. But truly, when you think about it, where do you get the most response? 

When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.

Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you.  [Read more…]

GooglePlus: How to Use Hangouts on Air to Grow Your Audience

As you may know by now, I’m a Google Fangirl so when I was asked by Yvonne DiVita, founder of BlogPaws to present a session on Google+ Hangouts on Air at their conference, I said “yes!”.  The slidedeck is below and while it’s better with narration, you’ll be able to get the points pretty well.

I was pleased to have  full room and that several people approached me afterwards letting me know they were excited to get started using HOAs for their blogs and businesses. That was music to my ears as it was my sole intention to inspire some people to get started using Hangouts. [Read more…]

Top Ten Social Marketing Articles of 2013

Top Ten Social Marketing Posts of 2013 on DeniseWakeman.comAs the end of another year approaches, it’s common to look back to see what you’ve accomplished and body of digital content you’ve created. If you blog on a regular basis, you’ll see how much content you’ve published. It’s a good exercise for finding trends and learning about your readers. 

I spent some time looking over the social marketing articles my guest bloggers and I have published in 2013. I looked at traffic, comments and social shares to determine the top ten blog posts in 2013. [Read more…]