Top Ten Social Marketing Articles of 2013

Top Ten Social Marketing Posts of 2013 on DeniseWakeman.comAs the end of another year approaches, it’s common to look back to see what you’ve accomplished and body of digital content you’ve created. If you blog on a regular basis, you’ll see how much content you’ve published. It’s a good exercise for finding trends and learning about your readers. 

I spent some time looking over the social marketing articles my guest bloggers and I have published in 2013. I looked at traffic, comments and social shares to determine the top ten blog posts in 2013. [Read more...]

142 Pinterest Board Ideas for Your Business

As of December 2013, Pinterest has 70,000,000 active users. It’s a great site for driving traffic to your blog because of the viral sharing that can happen if you have a great image that can be pinned. And, it’s another opportunity to find an audience who wants the content you produce.

But what if you blog about a topic that’s not inherently visual (like food, art, interior design, travel, etc.)?  [Read more...]

Everything You Ever Wanted to Know about Google Plus

Google PlusGoogle+ is a complex beast and yet, it is well worth your time to learn the basics. Once you have mastered the basics of building circles, posting and sharing content, then step by step, take the time to learn about the benefits of going deeper into Google+.

To help you do that, I’m sharing an awesome slide with you. Created by Michael Bennett on Google Drive, there are links to 15 slide decks guiding you through many of the nuances of using Google+. Each deck is a compliation of the best articles by the featured author on a specific topic. That’s what makes this an insanely useful slide itself. It’s your reference library for everything you ever wanted to know about Google+. I recommend you bookmark the post, save it to Evernote or do whatever you do to save important content for later viewing.

How to use the Drive deck

1. Review the “table of contents” of the deck (scroll down to list below the presentation) and choose the topic you want to study.

2. Expand the deck to full screen.

drive1

 

 

 

3. Click on the image for the deck you want to explore. If you’re new to Google+ I suggest you start with “Google+ 101″ by Peg Fitzpatrick.

The deck will open in a new tab.  Every link in the deck is active so you can click to go directly to the article featured on the slide.

4. While you’re thinking about it, add Michael Bennett to one of your Google+ circles. He’s worth paying attention to. Michael also shares incredibly beautiful photos he takes in Chicago and around the world.

The map to all the drives
  1. A Complete SMO & SEO Summary for June 2013 by+Joshua Berg
  2. What is Google Plus? A Complete User Guide by+martin shervington
  3. Everything Google by Mr. Everything Google +Denis Labelle
  4. YouTube, SEO, Google Search Rankings & a Whole Lot More by +Yifat Cohen
  5. The Google+ Hovercard – Your Calling Card Across All Google by +Stephan Hovnanian
  6. Guides to Google Plus for Business & Personal Use by +Mark Traphagen
  7. Driving with David – Author, Speaker, Analyst by+David Amerland
  8. Google Plus 101 by +Peg Fitzpatrick
  9. First Annual (Virtual) Bloggers Conference with +Chef Dennis Littley
  10. Social Signals, Your Website & Google Plus – This Changes Everything by +Dustin W. Stout
  11. Creating Your Optimized Google+ Cover Image by+Stephan Hovnanian
  12. Google Plus Basics, Tips, and Tricks by +Jaana Nyström
  13. How to Drive on Drive by +Michael Bennett
  14. Google Products and Services by +Denis Labelle
  15. Google Plus SEO by +Joshua Berg

I’d love to know what you think about this Drive presentation. And, please don’t get overwhelmed by the abundant amount of content. Take one deck at a time, read the articles and implement as you have time.

Social, Mobile and Content – The Trifecta of Digital Marketing [Infographic]

When you’re building your digital marketing empire, there are three kinds of content you must create…
  • Text
  • Visual
  • Micro Content

Text Content

Text is obvious. It’s about content marketing, using text-based content in order to take advantage of getting found via organic search. Content marketing is generally defined as creating and sharing media and publishing content in order to acquire customers. It’s not usually about selling, but communicating and educating your audience consistently and delivering ongoing value, so they WANT to buy from you when they are ready.

Visual Content

Keep calm and blog on!You can’t argue with the power of an image or video to get attention and drive action from your audience. “A picture’s worth a thousand words” and all that, right? There are stats all over the Web (see infographic below) about how effective images are at grabbing your audience’s attention and telling your story, resulting in much higher engagement and follow-through on calls to action.

Micro Content

The opposite of long-form content like blog posts, white papers and reports, micro content is the status updates, quote images, Vine videos, Instagram photos that grab attention and act as effective lead generators, driving traffic back to your site (when done with a strategic plan in mind). Micro content is easy to create and takes less time than writing an article.

CREATE Online Marketing LabThese types of content form the “C” in the C.R.E.A.T.E. formula Ellen Britt and I revealed at our recent teleseminar, 6 Steps to C.R.E.A.T.E. Your Digital Empire (listen below). Content is the first step.

Next, social is critical for amplifying your message, and mobile is increasingly where your audience can be found. In Ellen Britt’s interview with Gary Vaynerchuk for The Future of Ink, Gary talked about the “Stream Economy.” For simplicity’s sake, think of that as mobile (you can listen to the interview here). Did you know there are more than one billion smartphone users in the world? That’s mind-boggling!

The day after we delivered the teleseminar, I ran across the infographic below. It’s a great illustration of why it’s important for you to pay attention to what’s going on in the digital marketing arena and jump on board (if you’re not already).

digital-marketing-trio-600x3003

(Source: SlickText)

Ellen Britt and I are launching a one year content marketing mastermind program called The C.R.E.A.T.E. Online Marketing Lab. Listen to the teleseminar where we reveal the complete C.R.E.A.T.E. formula, and then contact us immediately if you would like to learn more. At the time of this post’s publication three spots are filled and we are accepting a maximum of ten members.

Top Ten Online Marketing Articles in 2012

top-tenYear-end always brings a flurry of Top Ten posts, often focusing on a blog’s most popular posts of the year.  This blog is no exception. I dug into my analytics to find the ten online marketing articles that got the most page views and comments during 2012.  Those two metrics are generally a good indication of the types of content your readers enjoy the most and from which they get the most value.

Why should you create a year-end Top Ten list?

  • Adds more value for your audience
  • New and long-time subscribers may have missed earlier popular posts
  • Refocuses visibility on your best content
  • Reveals trends about what your readers like
  • Readers love list posts and usually share them with their networks

I’ve created the Top Ten list on List.ly so you can vote on your favorite of the ten posts, comment, share and embed the list on your own blog, if you wish.


Top 10 Posts of 2012 on DeniseWakeman.com

Top 10 Posts of 2012 on DeniseWakeman.com

Based on page views and comments, these are the top 10 blog posts on DeniseWakeman.com in 2012. Topics include business blogging, online visibility and social medial marketing. Feel free to share and embed the list on your own blog as well as vote on your favorite article!

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    Graphic Design Resources for Facebook Timeline Cover Images
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    19 Ways to Promote Your Ebook
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    Celebrate Blogging

    Celebrate Blogging

    The Big Brag About Your Blog List - Add your blog to the list!


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    13 Steps to Creating Your First Kindle Ebook
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    Pinterest Drives Traffic and Boosts Visibility for Your Blog
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    Building Community on Your Business Blog
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    5 Pinterest Power Tools for Your Business
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    Four Easy Ways to Create Quote Graphics for Facebook and Pinterest
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    30 Ways to Promote Your Blog Posts - Infographic
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    List Building Tip: Optimize Your LInkedIn Group

View more lists from Denise Wakeman

Did you write a Top Ten List of Popular Posts? Please share a link to your post in the comments below so we can check out what you created in 2012!