Many entrepreneurs are missing an enormous marketing opportunity because they’re still not using video, or not using it consistently. Often times business owners shy away from video marketing because they assume it’s too complicated or time-consuming. But it doesn’t have to be!

Here are ten quick tools, tactics and time-savers for taking the overwhelm out of video:

1. Upgrade Your Website’s Home Page Video! Your “welcome” video on your home page is really your “first impression” for most web visitors, so make it count! Keep it short, on brand, and viewer-centric. Even though it’s your introduction, you still have to think in terms of “what’s in it for them?” Most important, be sure to include a clear call to action and tell your viewer exactly what you want them to do! [Read more…]