Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression by Denise Wakeman

How often do you get a hair cut? Or, if that doesn’t apply to you, how often do you change the oil in your car?

If you want to look sharp and well-groomed, you may get your hair cut every 5 or 6 weeks like I do (I have short, fine, straight hair that looks sloppy if I don’t get it cut every month). If you want your car to run smoothly you probably get the oil changed every 3,000 to 6,000 miles (depending on who you listen to).

via GIPHY

Well, it’s the same with your social profiles. I recommend you do a review or “social profile audit” every 3 months or so to make sure your business is represented exactly as it is right now. You could call it a social tune-up if you wish. [Read more…]

How Many Social Profiles Do You Need?

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Facebook, Twitter, LinkedIn, Ning, Foursquare, Flickr, Amazon….on every social networking site you join, and most ecommerce sites now, you have the opportunity to add a profile and links to your other social sites, blog and website.

The limitation of these profiles is that they are inextricably linked to the specific social networking site. That has given rise to numerous sites that will aggregate your social info and create a unique social profile page for you. A few of them include (these are links to my bios so you can see how they look):

As you know, I'm an active experimenter so I try most that cross my virtual path.

When you click on each of the links above, you'll see you have the option to post your bio, a photo and various links to your social networking profiles. All offer a free version and most offer an upgrade for a small fee.

You can customize the colors, the fonts and often add a custom background.

[Read more…]