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Women Who Rock – Using Online Video in Business

By Denise Wakeman

“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.

Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]

Filed Under: Online Video, Online Visibility Tagged With: Lou Bortone, online video, online visibility, video marketing

Video Marketing Rules! Enter Giveaway to Win 1 of 7 Books

By Denise Wakeman

Win 1 of 7 Copies of Lou Bortone's book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session

Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session

It’s not “fake news.” The stats don’t lie.

Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]

Filed Under: Online Video Tagged With: giveway, Lou Bortone, online video, video marketing

I Made My Video… Now What?

By Denise Wakeman

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Guest Blog Post by Lou Bortone, Video Marketing Strategist

If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations!  That first video is always the most difficult.

But now that you’ve produced your first video, what’s next?  How do you not only maximize the marketing from that video, but also create new video marketing opportunities?  Unless you want to succumb to the dreaded “one and done” syndrome, you’ll want to create a strategic marketing plan for using video regularly in your business.

Learn more during our upcoming webinar.

As with any plan, you must begin with the end in mind. The strategy is far more important than what camera you use.  What are your business objectives for video?  Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility?  Your goals will determine your direction. 

If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…

Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.

If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts.  Extra bonus: Video is much more personal and compelling than print alone!

Get some face time.  Use a personal video message or video email to go “face to face” with your clients or prospects.  Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email.  If you want to stand out and be memorable, use video!

Make it an event.  Whether you’re promoting a webinar or launching a new product, nothing makes a bold statement like video.  Adding video to your promotional plans makes your webinar or launch look more like a special event.  Again, it’s the best way to break through the online clutter and make sure your message gets noticed.

Go Live! You can do a live webcast or offer a “Q & A” video session using free platforms such as Livestream or Ustream.tv.  These web resources make it easy to fire up your webcam and go live whenever you want.  A live webcast is dynamic, engaging and highly interactive.  (You may want to do a test run first, just to get comfortable with the format).

However you decide to use video, it will put your marketing on overdrive and accelerate your results.  The secret is consistency and strategy.  Make a plan and stick to it.  Anyone can make one video.  The real winners online will be those who make online video a regular part of their marketing efforts.

For more video marketing secrets, join us for our upcoming free webinar, “7 Strategies to Profit from Video Marketing” on Tuesday, March 27th at 4 p.m. Eastern.  Register here.

Are you creating video for your business?

Filed Under: Online Video Tagged With: Lou Bortone, online video

3 Ways to Get Better Results from Your YouTube Videos

By Denise Wakeman

As a follow up to my last post about using video testimonials, I have to get something off my chest. I check out a lot of videos from my clients and colleagues and I frequently see the same problems that are getting in the way of these smart, talented people getting the best results from YouTube (and other video platforms).

In this 5 minute video I cover three ways you can get better results from the videos you post on YouTube. This applies to any other video distribution platform you use as well. [Click here if you can't see the video.]

 

This video doesn't cover every single aspect of how to set up your YouTube channel or how best to leverage it. Rather these are few things I see over and over that get in the way of using online video successfully.

I'd love to hear your tips for leveraging YouTube. Please post them in the comments or post a video comment on YouTube.

If online video intimidates you, then I invite you to check out Online Video Made Easy, a self-study course I created with the online video guy, Lou Bortone. It really is easy!

Links:
TubeMogul

Subscribe to YouTube Channel >> DeniseWakeman.tv

Filed Under: Online Video, Online Visibility Tagged With: Lou Bortone, online video

Online Video Key for Branding and Visibility – Interview with Lou Bortone

By Denise Wakeman

Lou-Bortone Recently I had the pleasure of talking with my friend and colleague Lou Bortone, also known as the Online Video Guy. He talks about branding and online visibility about as much as I do, only in the context of video. So I snagged about 20 minutes of Lou’s time and asked him to clarify how video can be used to boost your visibility on the Web.

Interview with Lou Bortone


MP3 File

(20:29 min)

Denise: Hi. I’m Denise Wakeman, founder of The Blog Squad and today I am pleased to have the opportunity to speak to my friend and colleague, Lou Bortone. Lou and I have known each other for a few years and have partnered on a couple of projects most notably, our self study course “Online Video Made Easy.”

Lou is an online branding specialist, a video pro, and a visibility expert. A man after my own heart. He’s also known for his wacky LouTube videos. I’m not sure if he’s making these any more, I’ll have to check on that. Also, he’s well known for the montage videos that he frequently creates to celebrate people he knows.

The purpose of talking with Lou today is to learn about his perspective on creating visibility with video and why it’s so important. Welcome Lou.

Lou: Thanks. It’s good to talk to you.

[Read more…]

Filed Under: Online Video, Online Visibility Tagged With: Lou Bortone, online branding, online video, online visibility

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