Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression by Denise Wakeman

How often do you get a hair cut? Or, if that doesn’t apply to you, how often do you change the oil in your car?

If you want to look sharp and well-groomed, you may get your hair cut every 5 or 6 weeks like I do (I have short, fine, straight hair that looks sloppy if I don’t get it cut every month). If you want your car to run smoothly you probably get the oil changed every 3,000 to 6,000 miles (depending on who you listen to).

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Well, it’s the same with your social profiles. I recommend you do a review or “social profile audit” every 3 months or so to make sure your business is represented exactly as it is right now. You could call it a social tune-up if you wish. [Read more…]

How to Stay In the Facebook News Feed With One Simple Strategy

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As we all know Facebook loves to switch it up on the back end and keep us guessing, or that’s what it feels like. Really they’re trying to keep content that users know, like and trust front and center for them…improving the user experience is their goal.

What does this mean for business owners?

Of course we need to adjust our use of the platform to maintain the highest return for our marketing efforts.

Right now the posts that are flying around like hot cakes on Facebook are ‘link posts.’ These are any posts that you place a link into the post AND keep the preview. Let’s walk through this so your posts stay front and center in your audience’s Facebook news feed. [Read more…]

Facebook Continues to Dominate as Social Network of Choice

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In a recent poll I asked you to vote on the primary social network you use for your business, where you spend most of your time for business (not personal). I limited it to the top five: Facebook, Twitter, LinkedIn, Google+, and YouTube. As you can see in the results below, Facebook beat the others by two to one.

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Interesting to me was that Twitter and LinkedIn were tied. Google+ got only 2 votes which isn't too surprising since it's a very young network and no one voted for YouTube. That tells me most people use YouTube either 1) not at all or 2) as a secondary site for boosting visibiltiy and traffic. When I asked a similar question in 2010, Twitter came in second with LinkedIn well behind. So it appears LinkedIn is gaining ground as an important site for businesses to be using for their networking.

Of course there is nothing scientific about this poll. Asking one question doesn't provide a full picture of who and how businesses in my network are using these sites. The next questioni is: does your business cater primarily to other businesses (B to B) or to consumers (B to C)?

[Read more…]

What’s Your Facebook Visibility Plan?

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blankWhat is the visibility plan for your Facebook page? There is an ongoing discussion about how to show up in the news feed on Facebook and why it's so important…about 90% of Facebook users do all their interaction via the news feed…not on your page!

In an impromptu webinar on Facebook, Mari Smith shared a link to a white paper by Buddy Media about Facebook's EdgeRank algorithm and what you can do to consistently show up in your fans' news feed. I addressed a few ways in my post 6 Ways to Engage Your Facebook Fans. However the white paper goes deeper and explains EdgeRank which is a mystery to me.

The white paper (you have to opt in to get the download link) shares 10 tips with examples on how to optimize the content on your page giving you a better chance to stay in front of your fans.

With nearly 700,000,000 users on Facebook, it's a good bet your ideal client is hanging out there at some point during their week. If they are looking for and getting content they want on social networks, then you need to be strategic to get their attention so you're not wasting your time and effort.

The white paper will give you some ideas about what type of content you can create to get noticed. Then, you need a plan…

[Read more…]

9 Steps to Create Visibility and Buzz on Your Facebook Page

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In the last couple of months I stumbled on a great way to generate a lot of activity and buzz on my Facebook page. In my post on 6 Ways to Engage Your Facebook Fans, #5 was about inviting your fans to share links.

5. Invite your fans to share links to their site/blog/fan page/twitter. My monthly Brag About Your Blog Day has become quite popular. Recently over 200 people bragged about and posted links to their blog. It was an awesome way to learn about what people are doing, what their interests are find potential JV partners and guest posting opportunities.

I just hosted another Brag About Your Blog Day and the results surpassed last month. Nearly 300 people posted links to their blog along with a short description about the topic of their blog.

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This screenshot was captured about 24 hours after I initiated the event.

[Read more…]