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Two Reasons You Need to Invest in Facebook Ads

By Denise Wakeman

Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more…]

Filed Under: Marketing with Facebook Tagged With: Facebook ads, Facebook advertising, Facebook marketing

Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield

By Denise Wakeman

Amy Porterfield on Adventures in VisibilityFacebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.

It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

  • How to increase your visibility and Facebook engagement (without investing in ads)
  • What works NOW to encourage engagement on your content
  • The features of an action-worthy post
  • Recent news about the demise of like-gating
  • Click-bait and why you don’t want to do it
  • Using Graph Search to find your niche audience

[Read more…]

Filed Under: Live Video Shows Tagged With: Amy Porterfield, Facebook, Facebook marketing

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