Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new.

There are two reasons you need to consider Facebook ads:

1. There are over 1,000,000,000 (that’s 1 billion) people using Facebook. 47% of Americans say Facebook is the #1 influencer of their purchases, and 70% of marketers use Facebook ads to get new customers. Why not you, too?
2. Audience targeting. Facebook has the most sophisticated audience targeting options and two types of targeting can make a huge difference on the results you get with your ads: custom audiences and look-alike audiences.

If you’re not getting results with your ads, you’re probably using the random hit and miss method of advertising. I did that for a long time and wondered why the heck nothing much happened. It was pathetic and a waste of money.

Or, you’re not using ads at all.

That’s fine. But, from a business perspective you’re missing a huge opportunity to get in front of the people who need and want what you offer. If you’re not using the powerful features to target new leads, then you’re playing very small and only reaching a minute fraction of the people who could benefit from your message. That’s a fact, not a judgment.

I’ve found that most Facebook Ad training programs are too confusing, complicated and don’t make sense for my solo business. It seems like they are meant for brands and corporations that have big budgets. Have you experienced that too?

That’s why I’ve teamed up with Erin Tillotson and developed a program for people like us: consultants, coaches, authors, speaker and other solo professionals.

Before we developed the program, we asked small business owners what they wanted to know about using Facebook ads. Here’s what they told us:

• What should I realistically expect to spend on ads?
• What’s better, an ad or boost post? What’s the difference?
• What kind of images should I use?
• What are the best calls to action?
• Can I use ads to build my community?
• How do I track my results so I know the ads are working?

Any of those questions resonate with you?

Well, those are the topics we’re going to cover. In real time, shared on screen, you get to see exactly how to plan your ads, which ads work best in specific situations and how to manage your ad budget and not waste your money or spend a fortune.

Now you can learn how to create the right ads for your business. You’ll learn the exact ads to create and how to reach new leads outside of your small sphere of fans (that’s not a criticism, but the truth is that no matter if you have 100 fans or 10,000 fans, there are way more people out there who you can help if they ever see your content!).

We’re going to cover the three types of ads you need to integrate into your marketing that won’t cost you thousands, or even hundreds of dollars. In fact, Erin has a system she uses for some of her clients that only requires a budget of $50 a month! Now, that’s affordable!

You’re curious now, right? You know you need to do something. You know there are more perfect clients out there just waiting to find you. You know there are a billion+ people on Facebook. Now, you can do something about it.

Join us in December (it’s coming up fast!). You’ll be ready to implement some holiday and New Year’s offers at the end of the 3 classes.

If you’ve experimented and been frustrated by your results with Facebook ads, join us for a down to earth, hype-free, easy-to-understand-and-implement program on how to use Facebook ads in your small business. Click here for details and registration.

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