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You are here: Home / Marketing with Facebook / Two Reasons You Need to Invest in Facebook Ads

Two Reasons You Need to Invest in Facebook Ads

By Denise Wakeman

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Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new.

FacebookAdsThere are two reasons you need to consider Facebook ads:

  1. There are over 1,000,000,000 (that’s 1 billion) people using Facebook. 47% of Americans say Facebook is the #1 influencer of their purchases, and 70% of marketers use Facebook ads to get new customers. Why not you, too?
  2. Audience targeting. Facebook has the most sophisticated audience targeting options and two types of targeting can make a huge difference on the results you get with your ads: custom audiences and look-alike audiences.

If you’re not getting results with your ads, you’re probably using the random hit and miss method of advertising. I did that for a long time and wondered why the heck nothing much happened. It was pathetic and a waste of money.

Or, you’re not using ads at all.

That’s fine. But, from a business perspective you’re missing a huge opportunity to get in front of the people who need and want what you offer. If you’re not using the powerful features to target new leads, then you’re playing very small and only reaching a minute fraction of the people who could benefit from your message. That’s a fact, not a judgment.

I’ve found that most Facebook Ad training programs are too confusing, complicated and don’t make sense for my solo business. It seems like they are meant for brands and corporations that have big budgets. Have you experienced that too?

That’s why I’ve teamed up with Erin Tillotson and developed a program for people like us: consultants, coaches, authors, speaker and other solo professionals.

Before we developed the program, we asked small business owners what they wanted to know about using Facebook ads. Here’s what they told us:

  • What should I realistically expect to spend on ads?
  • What’s better, an ad or boost post? What’s the difference?
  • What kind of images should I use?
  • What are the best calls to action?
  • Can I use ads to build my community?
  • How do I track my results so I know the ads are working?

Any of those questions resonate with you?

Well, those are the topics we’re going to cover. In real time, shared on screen, you get to see exactly how to plan your ads, which ads work best in specific situations and how to manage your ad budget and not waste your money or spend a fortune.

Now you can learn how to create the right ads for your business. You’ll learn the exact ads to create and how to reach new leads outside of your small sphere of fans (that’s not a criticism, but the truth is that no matter if you have 100 fans or 10,000 fans, there are way more people out there who you can help if they ever see your content!).

We’re going to cover the three types of ads you need to integrate into your marketing that won’t cost you thousands, or even hundreds of dollars. In fact, Erin has a system she uses for some of her clients that only requires a budget of $50 a month! Now, that’s affordable!

You’re curious now, right? You know you need to do something. You know there are more perfect clients out there just waiting to find you. You know there are a billion+ people on Facebook. Now, you can do something about it.

Join us in December (it’s coming up fast!). You’ll be ready to implement some holiday and New Year’s offers at the end of the 3 classes.

If you’ve experimented and been frustrated by your results with Facebook ads, join us for a down to earth, hype-free, easy-to-understand-and-implement program on how to use Facebook ads in your small business. Click here for details and registration.

Grow your business with Facebook Ads

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Filed Under: Marketing with Facebook Tagged With: Facebook ads, Facebook advertising, Facebook marketing

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankDennis says

    October 22, 2014 at 8:12 am

    Some businesses we work with now initially said that exact same statement LOL

    I love audience targeting (PLUS all their retargeting options) – It’s getting better for advertisers, just that improving reach is troublesome in many niches.

wiseher

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