How to Make Your LinkedIn Posts Stand Out in a Crowded Feed

LinkedIn continues to be a premier platform for professionals seeking to boost their visibility and engage meaningfully with their industry peers.

I joined LinkedIn in 2005 and have gone through many cycles of being consistent and then totally ignoring my presence there. Now, I’m going back to see if I can improve my results on the platform. I’m tired of Facebook and Instagram and getting virtually nothing for my efforts.

According to the 2024 Socialinsider LinkedIn Benchmarks report, LinkedIn engagement rates have surged by an impressive 44% year over year, with multi-image posts currently generating the highest engagement levels.

“LinkedIn is not just about networking. It’s a powerful platform to establish your brand and voice in a professional landscape.”

~James Clear

Amidst this evolving landscape, discovering tools that simplify content creation while amplifying engagement is crucial. That’s where aiCarousels comes into play, recommended by my colleague, Kim Doyal, who is as passionate about marketing tools as I am.

What Makes aiCarousels Stand Out?

aiCarousels is an AI-driven tool designed to quickly convert your long-form content—whether it’s blog posts, videos, PDFs, or plain text—into engaging carousel posts for LinkedIn and Instagram.

Here’s why it’s now an essential part of my toolkit alongside ChatGPT:

1. Ease of Use: Before using aiCarousels, the time-consuming process of creating carousels on other platforms like Canva kept me from using this engaging format. aiCarousels changes that by simplifying the creation process immensely.
2. Automatic Formatting: For LinkedIn, carousels must be formatted and uploaded as a PDF document—a requirement that aiCarousels handles automatically. When creating for Instagram, the tool easily reconfigures the carousel into individual images suitable for that platform.
3. Engagement Efficiency: Carousel posts on LinkedIn perform better than regular text, video or image posts, driving more comments, reactions, clicks, and overall visibility within your audience. Carousels are the best-performing post type on LinkedIn because every click to the next “page” counts as engagement.

You can test aiCarousels with a free trial. I upgraded immediately because I wanted to try ALL the bells and whistles. There are many options for customizing or creating templates. Scroll down to see my first carousel. 😎

When it’s easy to create and repurpose content, consistency is easier. You don’t have to reinvent the wheel with new content repeatedly.

“On LinkedIn, consistency is key to building your brand and establishing yourself as a go-to expert in your industry.” 

~ Ekaterina Walter.

There’s much more than carousels that can boost your visibility on LinkedIn. If you’re a solo entrepreneur like me, then focus on the first 4 points in the take-aways from the Socialinsider report:

I’m also focusing on posting more short videos on LinkedIn (think Reels and YouTube Shorts) and crafting some polls to learn more about my LinkedIn connections.

My Experience and Your Turn!

I recently created my first carousel using aiCarousels, and I was amazed at the straightforward process. Though minor edits were necessary, the AI took care of the bulk of the work, enabling me to focus on fine-tuning the content to resonate with my audience. 👇

Impressions and engagement from likes and comments in just a few days are more than I’ve had on just about any post in the last few years. It’s time, again, for me to make a more concerted effort to connect with colleagues and clients on LinkedIn.

From now on, I plan to use aiCarousels to promote each episode of the AI Success Cast. I’m excited to see how these enhanced engagement tools can transform my LinkedIn presence and connection with more people.

I’d Love to Hear from You!

Are you actively using LinkedIn?

What types of posts have given you the best results?

I’m curious to hear about your experiences and strategies for improving engagement. Comment below to share your thoughts.

If you’re active on LinkedIn, let’s connect!

And as always, may your digital adventures be visible and prosperous!

Sources:

• Socialinsider LinkedIn Benchmarks Report 2024: Read the full report
• James Clear on LinkedIn: Discover more insights

*Some or all links on this page may be affiliate links, which means I may receive a commission if you make any purchases based on my recommendations.

This post was drafted by ChatGPT-4 based on the content of 2 emails I wrote and used as prompts, and finally, I edited it extensively.