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You are here: Home / Live Video Shows / Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David Kutcher

Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David Kutcher

By Denise Wakeman

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Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David Kutcher

David Kutcher on Adventures in VisibilityIf you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions.

That’s what David Kutcher and I discussed during this episode of Adventures in Visibility.

Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David KutcherOn the show David and I discussed:

  • Why your marketing efforts on social media may be going to waste
  • The difference between social proof and real proof that your social media marketing is working (or not)
  • How to get consistent value-based metrics from your inbound traffic campaigns
  • How to test your efforts on different platforms
  • How to easily create UTM encoded links to track the return on investment of your social messages
  • David’s most memorable adventure

This is a replay of the live broadcast with Denise Wakeman and David Kutcher. {click here if you prefer to watch the video on YouTube}

The Big Take-Away about UTM Codes

Having real data (vs. social proof) helps you see in black and white which of your efforts on social media are working. By tracking where your traffic is coming from, you know which messages and networks are driving the most traffic and are converting to customers and clients.

At the 09:00-minute mark, I share the big ah ha I had when I finally got my head around how UTM codes work. As David explains and shows on screen, it’s also much easier to set up tracking codes (UTM codes) than you may realize. He also provides a clear example of how the codes have helped him track the success of his social shares on various platforms.

utm code creator by ConfluentForms

Creating a UTM code with UTMftw Lite created by David Kutcher and ConfluentForms

Recommended Reading and Action

UTM Attribution will bring value metrics to your digital marketing – this article by David Kutcher explains step by step how to easily and quickly set up UTM codes for your tracking your content.  Links in the article direct you to set up the Chrome extension and the custom Google Analytics dashboard to start today.

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For your convenience, the audio is available as a podcast.

About the Guest

David Kutcher is the co-owner and founder of Confluent Forms, a boutique firm that builds smart and beautiful websites and online strategies for their clients. Over the past 14 years, they have worked with amazing small businesses, non-profits, academic institutions and even Fortune 100 companies among the 250+ client projects that they’ve launched. While they have lots of clients in our hometown area of western Massachusetts, their clients span the country. They’re always working to help organizations achieve greater value from their online strategies.

Join Me for Future Adventures in Visibility

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    (if you enjoyed this interview, please rate and review it on iTunes!)
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Filed Under: Live Video Shows Tagged With: onlinevisibility, socialmedia, socialmediamarketing

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankBill Ashton says

    May 12, 2016 at 11:09 am

    Always great to be surprised and discover new things @confluentforms and @DeniseWakeman

  2. blankStan Bush says

    May 12, 2016 at 11:05 am

    Just a reminder : https://plus.google.com/+LanySullivan/posts/RXKVGvrSvZE

  3. blankDenise Wakeman says

    May 12, 2016 at 10:53 am

    AiV Podcast: http://goo.gl/hZInWe

  4. blankWalter pedersen says

    May 12, 2016 at 10:51 am

    Great blab wonderful info

  5. blankStephan Hovnanian says

    May 12, 2016 at 10:51 am

    “first to know list” <- I LOVE that

  6. blankBill Ashton says

    May 12, 2016 at 10:51 am

    Installing both now

  7. blankDenise Wakeman says

    May 12, 2016 at 10:50 am

    David’s article: http://goo.gl/sxHOCR

  8. blankDenise Wakeman says

    May 12, 2016 at 10:49 am

    Sign up for AiV: http://goo.gl/vvbKou

  9. blankCarmen Rojas says

    May 12, 2016 at 10:49 am

    Parenting is definitely an adventure

  10. blankleilamartin says

    May 12, 2016 at 10:49 am

    Love how David Kutcher talks about his kids

  11. blankStephan Hovnanian says

    May 12, 2016 at 10:48 am

    so sappy

  12. blankStephan Hovnanian says

    May 12, 2016 at 10:48 am

    utm_campaign=morning+constitutional

  13. blankAJ Arreola says

    May 12, 2016 at 10:46 am

    lol. great idea

  14. blankLany says

    May 12, 2016 at 10:46 am

    C’mon man…why can’t it read my mind and write my text for me?!

  15. blankDavid Kutcher @ CF says

    May 12, 2016 at 10:44 am

    This is the link to the article: http://goo.gl/H2EiQF

  16. blankStephan Hovnanian says

    May 12, 2016 at 10:42 am

    right. Otherwise, when you send people to Blab from the RSVP link you aren’t capturing any more information because they left your site, @DeniseWakeman . The event tracking grabs the visitor’s action before they leave.

  17. blankStephan Hovnanian says

    May 12, 2016 at 10:42 am

    @Wgp7110 yes it’s a ? at the end of your URL followed by all the different parameters. Each one is separated by a & so it’s a pain in the butt to write out by hand. Easier to use David’s chrome extension: http://www.utmftw.com

  18. blankJonathan Tripp says

    May 12, 2016 at 10:36 am

    I will be doing UTM codes for my shows in the future

  19. blankCarmen Rojas says

    May 12, 2016 at 10:36 am

    One of the things we are doing is working thru using Google Analytics, with UTM codes and then ADDING Tag Manager. We are working out the hairy-ness but so far it is working really well!

  20. blankAJ Arreola says

    May 12, 2016 at 10:35 am

    i have been using bit.ly but only by location tracked

  21. blankJonathan Tripp says

    May 12, 2016 at 10:33 am

    good points for difference between Source and Medium

  22. blankCarmen Rojas says

    May 12, 2016 at 10:32 am

    Google is not so great at naming things….

  23. blankStephan Hovnanian says

    May 12, 2016 at 10:31 am

    @NikonbuffZero6 go to http://www.utmftw.com

  24. blankDenise Wakeman says

    May 12, 2016 at 10:28 am

    @Mike_Allton are your ears burning?

  25. blankGARY LEVIN says

    May 12, 2016 at 10:27 am

    @confluentforms my email is [email protected] send me the information and we can chat

  26. blankStephan Hovnanian says

    May 12, 2016 at 10:27 am

    Or if not a QR code, a pretty link that redirects to the one with the UTM string. TV ads do this (blahblahdomainname.com/tv)

  27. blankDavid Kutcher @ CF says

    May 12, 2016 at 10:26 am

    @Oculogyric you can hire us 🙂 send me a message

  28. blankGARY LEVIN says

    May 12, 2016 at 10:25 am

    @confluentforms Saw your websites. they are beautiful. How can I get a website like yours ?

  29. blankStephan Hovnanian says

    May 12, 2016 at 10:25 am

    HA! love this hack. William sent traffic to me from a G+ post of mine he shared, that’s how it first came up among us.

  30. blankStephan Hovnanian says

    May 12, 2016 at 10:24 am

    ^ not G+ post, a blog post of mine that he *shared on g+*

  31. blankDigital Humanitarian says

    May 12, 2016 at 10:20 am

    hallo from Nairobi 👣👣

  32. blankDenise Wakeman says

    May 12, 2016 at 10:17 am

    @stephanhov no 🙁

  33. blankDavid Kutcher @ CF says

    May 12, 2016 at 10:12 am

    if a bunch of you can go here: http://goo.gl/H2EiQF

  34. blankAJ Arreola says

    May 12, 2016 at 10:11 am

    does it cost money?

  35. blankStephan Hovnanian says

    May 12, 2016 at 10:10 am

    Did you put event tracking on the RSVP link to track the conversions?

  36. blankStephan Hovnanian says

    May 12, 2016 at 9:58 am

    hehe can’t wait for this topic

  37. blankStephan Hovnanian says

    May 12, 2016 at 9:58 am

    Hi Carmen, good to see you @RojasConsulting weather is perfection today, I do not belong inside

  38. blankStephan Hovnanian says

    May 12, 2016 at 9:58 am

    Mark T. was the first one, although I had popped on one with MaAnna earlier that day just to play around

  39. blankCarmen Rojas says

    May 12, 2016 at 9:53 am

    HI Denise this is Carmen Rojas! Been a fan for a while! I was on a blab with David @Confluentforms a few weeks ago!

  40. blankDavid Kutcher @ CF says

    May 12, 2016 at 9:51 am

    https://plus.google.com/+LanySullivan/posts/RXKVGvrSvZE

  41. blankJonathan Tripp says

    May 12, 2016 at 9:45 am

    @DeniseWakeman this will be a great show!!!

  42. blankDenise Wakeman says

    May 12, 2016 at 9:45 am

    Thanks for the tweets @Jonathantripp and @kimwende

  43. blankDenise Wakeman says

    May 12, 2016 at 9:44 am

    @kimwende haha! We’ll definitely be answering that question, Kim!

  44. blankDenise Wakeman says

    May 12, 2016 at 9:39 am

    Get the AiV Podcast: http://goo.gl/hZInWe

  45. blankDenise Wakeman says

    May 12, 2016 at 9:38 am

    Get notice of future Adventures in Visibility Shows: http://goo.gl/vvbKou

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