Adventures in Visibility

How to Get Better Visibility on the Web

Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David Kutcher

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David Kutcher on Adventures in VisibilityIf you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions.

That’s what David Kutcher and I discussed during this episode of Adventures in Visibility.

Can Using UTM Codes Get You Better Social Media Results? Adventures in Visibility With David KutcherOn the show David and I discussed:

  • Why your marketing efforts on social media may be going to waste
  • The difference between social proof and real proof that your social media marketing is working (or not)
  • How to get consistent value-based metrics from your inbound traffic campaigns
  • How to test your efforts on different platforms
  • How to easily create UTM encoded links to track the return on investment of your social messages
  • David’s most memorable adventure

This is a replay of the live broadcast with Denise Wakeman and David Kutcher. {click here if you prefer to watch the video on YouTube}

The Big Take-Away about UTM Codes

Having real data (vs. social proof) helps you see in black and white which of your efforts on social media are working. By tracking where your traffic is coming from, you know which messages and networks are driving the most traffic and are converting to customers and clients.

At the 09:00-minute mark, I share the big ah ha I had when I finally got my head around how UTM codes work. As David explains and shows on screen, it’s also much easier to set up tracking codes (UTM codes) than you may realize. He also provides a clear example of how the codes have helped him track the success of his social shares on various platforms.

utm code creator by ConfluentForms
Creating a UTM code with UTMftw Lite created by David Kutcher and ConfluentForms

Recommended Reading and Action

UTM Attribution will bring value metrics to your digital marketing – this article by David Kutcher explains step by step how to easily and quickly set up UTM codes for your tracking your content.  Links in the article direct you to set up the Chrome extension and the custom Google Analytics dashboard to start today.

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For your convenience, the audio is available as a podcast.

About the Guest

David Kutcher is the co-owner and founder of Confluent Forms, a boutique firm that builds smart and beautiful websites and online strategies for their clients. Over the past 14 years, they have worked with amazing small businesses, non-profits, academic institutions and even Fortune 100 companies among the 250+ client projects that they’ve launched. While they have lots of clients in our hometown area of western Massachusetts, their clients span the country. They’re always working to help organizations achieve greater value from their online strategies.

Join Me for Future Adventures in Visibility

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Reader Interactions

Comments

  16. blankStephan Hovnanian

    right. Otherwise, when you send people to Blab from the RSVP link you aren’t capturing any more information because they left your site, @DeniseWakeman . The event tracking grabs the visitor’s action before they leave.

  19. blankCarmen Rojas

    One of the things we are doing is working thru using Google Analytics, with UTM codes and then ADDING Tag Manager. We are working out the hairy-ness but so far it is working really well!