If you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions.
That’s what David Kutcher and I discussed during this episode of Adventures in Visibility.
On the show David and I discussed:
- Why your marketing efforts on social media may be going to waste
- The difference between social proof and real proof that your social media marketing is working (or not)
- How to get consistent value-based metrics from your inbound traffic campaigns
- How to test your efforts on different platforms
- How to easily create UTM encoded links to track the return on investment of your social messages
- David’s most memorable adventure
This is a replay of the live broadcast with Denise Wakeman and David Kutcher. {click here if you prefer to watch the video on YouTube}
The Big Take-Away about UTM Codes
Having real data (vs. social proof) helps you see in black and white which of your efforts on social media are working. By tracking where your traffic is coming from, you know which messages and networks are driving the most traffic and are converting to customers and clients.
At the 09:00-minute mark, I share the big ah ha I had when I finally got my head around how UTM codes work. As David explains and shows on screen, it’s also much easier to set up tracking codes (UTM codes) than you may realize. He also provides a clear example of how the codes have helped him track the success of his social shares on various platforms.
Creating a UTM code with UTMftw Lite created by David Kutcher and ConfluentForms
Recommended Reading and Action
UTM Attribution will bring value metrics to your digital marketing – this article by David Kutcher explains step by step how to easily and quickly set up UTM codes for your tracking your content. Links in the article direct you to set up the Chrome extension and the custom Google Analytics dashboard to start today.
For your convenience, the audio is available as a podcast.
About the Guest
David Kutcher is the co-owner and founder of Confluent Forms, a boutique firm that builds smart and beautiful websites and online strategies for their clients. Over the past 14 years, they have worked with amazing small businesses, non-profits, academic institutions and even Fortune 100 companies among the 250+ client projects that they’ve launched. While they have lots of clients in our hometown area of western Massachusetts, their clients span the country. They’re always working to help organizations achieve greater value from their online strategies.
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Always great to be surprised and discover new things @confluentforms and @DeniseWakeman
Just a reminder : https://plus.google.com/+LanySullivan/posts/RXKVGvrSvZE
AiV Podcast: http://goo.gl/hZInWe
Great blab wonderful info
“first to know list” <- I LOVE that
Installing both now
David’s article: http://goo.gl/sxHOCR
Sign up for AiV: http://goo.gl/vvbKou
Parenting is definitely an adventure
Love how David Kutcher talks about his kids
so sappy
utm_campaign=morning+constitutional
lol. great idea
C’mon man…why can’t it read my mind and write my text for me?!
This is the link to the article: http://goo.gl/H2EiQF
right. Otherwise, when you send people to Blab from the RSVP link you aren’t capturing any more information because they left your site, @DeniseWakeman . The event tracking grabs the visitor’s action before they leave.
@Wgp7110 yes it’s a ? at the end of your URL followed by all the different parameters. Each one is separated by a & so it’s a pain in the butt to write out by hand. Easier to use David’s chrome extension: http://www.utmftw.com
I will be doing UTM codes for my shows in the future
One of the things we are doing is working thru using Google Analytics, with UTM codes and then ADDING Tag Manager. We are working out the hairy-ness but so far it is working really well!
i have been using bit.ly but only by location tracked
good points for difference between Source and Medium
Google is not so great at naming things….
@NikonbuffZero6 go to http://www.utmftw.com
@Mike_Allton are your ears burning?
@confluentforms my email is [email protected] send me the information and we can chat
Or if not a QR code, a pretty link that redirects to the one with the UTM string. TV ads do this (blahblahdomainname.com/tv)
@Oculogyric you can hire us 🙂 send me a message
@confluentforms Saw your websites. they are beautiful. How can I get a website like yours ?
HA! love this hack. William sent traffic to me from a G+ post of mine he shared, that’s how it first came up among us.
^ not G+ post, a blog post of mine that he *shared on g+*
hallo from Nairobi 👣👣
@stephanhov no 🙁
if a bunch of you can go here: http://goo.gl/H2EiQF
does it cost money?
Did you put event tracking on the RSVP link to track the conversions?
hehe can’t wait for this topic
Hi Carmen, good to see you @RojasConsulting weather is perfection today, I do not belong inside
Mark T. was the first one, although I had popped on one with MaAnna earlier that day just to play around
HI Denise this is Carmen Rojas! Been a fan for a while! I was on a blab with David @Confluentforms a few weeks ago!
https://plus.google.com/+LanySullivan/posts/RXKVGvrSvZE
@DeniseWakeman this will be a great show!!!
Thanks for the tweets @Jonathantripp and @kimwende
@kimwende haha! We’ll definitely be answering that question, Kim!
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