Traffic and visibility go hand in hand. Without traffic, no one finds or sees you content. Without visibility, it’s tough to get consistent traffic to your site. Whether it’s organic, SEO, or social, creating a consistent flow of traffic to your site ensures you get your message in front of the right people who want what you offer. And free traffic is the best kind to get!
And, that’s what Ana Hoffman and I explore on this episode of Adventures in Visibility.
On the show Ana and I discuss:
- The importance of increasing your website traffic
- How to leverage your content for more traffic
- Tips to generate more free traffic
- Why Ana recommends using SlideShare
- Why personal branding is so important to your traffic generation strategy
- Ana’s most memorable adventures
This is a replay of the live broadcast with Denise Wakeman and Ana Hoffman. {click here if you prefer to watch the video on YouTube}
The Big Take-Away about Personal Branding
At minute 08:25, I asked Ana about the difference between personal and business branding and the impact on traffic. This was a big aha for many who were watching the show. As Ana pointed out, “…people need to see your face in your niche, showing your expertise in your niche…”
When you do so, you’re creating a “visibility picture” and creating trust. If you only have a few minutes, I highly recommend you watch this segment and learn why “personal branding is paramount” to building your business.
@AnaTrafficCafe Ana, loved Your Blab With @DeniseWakeman ! Just finished watching it. Most Excellent. What is your Instagram profile?
— Jupiter Jim (@JupiterJimsCLUB) April 15, 2016
Recommended Reading
The Ultimate Blueprint to More Profitable Web Traffic
Slideshare Traffic Case Study • From 0 to 243,000 Views in 30 Days
Repurposing Your Content – 13 Ways to Reach More People
For your convenience, the audio is available as a podcast.
About the Guest
Ana Hoffman runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible, like SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers and paying customers.
Join Me for Future Adventures in Visibility
- Watch previous Adventures
- Subscribe on YouTube
- Subscribe and Review on iTunes
(if you enjoyed this interview, please rate and review it on iTunes!)
Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!
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Great ideas Denise and Ana..!
Great show! Thank you Ana and Denise!
Great show!
Thanks Denise and Ana 🙂
I agree that it can be too long. But I read that Google sees long form more.
WHat a great show – I need to run off. thankyou. I will watch the recording later on.
Ana, it is amazing the amount of content you produce as well as the quality. You’ve become my go-to source for news analysis!
You are so very kind, Paula – always honored to see you pop up on social media and various live streaming channels!
Blog post —> SlideShare —> Video
Exactly!
Especially for SEO and marketing decisions, you need the data tools can provide, but then you have to apply wisdom
Ana makes a good point that software alone is nowhere near as good as tools + people/experts/consulting
I used to do lots of Periscope broadcasts, but quit because my audience wasn’t there.
Ana you have an echo
I tried.
I work at Bruce Clay, Inc. as senior tech writer
I teach people how to train their horse without using force, fear or intimidation
M&A and startups
Your sound quality is good!
can’t hear a thing
yes
After the show, check out @AnaTrafficCafe’s site at http://www.trafficgenerationcafe.com/
Thanks for the question @RobertSababady
@sambamoni thanks for your tweet about the show with @AnaTrafficCafe
@KimWende thanks for tweeting about the show!