Email Marketing: Know Your Audience and What They Want – Adventures in Visibility with Stephan Hovnanian

As an entrepreneur doing business online, or offline for that matter, you know how important your email subscribers are. In the words of my guest,

Today’s email subscriber wants a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.

Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. During this interview, you’ll learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that’s what Stephan and I explore on this episode of Adventures in Visibility.

On the show Stephan and I discuss:

• Understanding of what your relationship with your subscribers, so you can plan your content strategy around them
• Identify and nurture brand champions and your most engaged subscribers
• How to set expectations up front so you can build value and trust
• How to design the experience for your subscribers when you ask them to do something within the email

This is a replay of the live broadcast with Denise Wakeman and Stephan Hovnanian. {click here if you prefer to watch the video on YouTube}

The Big Take-Away about Email Marketing

One of the big take-aways in the conversation was the concept of segmenting the people on your email list. There are many ways to do this. For bloggers, one of the best ways may be to create content upgrades (see the article linked below and an example on one of my blog posts). Not only can you create massive value for your reader, you’ll also build a highly targeted list where your subscribers are segmented by their precise interests. 

Recommended Reading

4 Email Optimizations that will increase click-through rates by Stephan Hovnanian on Marketing Profs

Six Ways to Boost the Visibility of Your Email List guest post by Stephan Hovnanian 

How To Boost Conversions by 785% in One Day (The Content Upgrade)

5 Types of Engagement Emails to Nudge Users Towards Aha Moments

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Stephan:

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About the Guest

Stephan Hovnanian is the owner of Shovi, an email marketing and customer success company located outside Boston. Stephan works with B2B brands who are transitioning to customer-centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey.

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Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!