In this episode of Leverage Your Podcast, host Lyndsay Phillips and I discuss the use of AI for marketing your podcasts.
I was delighted to join Lyndsay Phillips on her “Leverage Your Podcast” podcast. We had a great conversation about how podcasters can get more visibility and value from the podcast episodes they’re creating.
We highlight the power of AI tools like ChatGPT, specifically ChatGPT Plus, which provides detailed information. We also talked about plugins available for ChatGPT, such as Link Reader.
The conversation covered the integration of AI in tools like CoSchedule, which now uses AI for headline analysis.
We emphasized that while many AI tools are available, it’s important to find the ones that truly enhance your work and discussed the potential impact of AI on professions like copywriting.
I reassured Lyndsay’s audience that AI can enhance your work, not replace it.
When it comes to marketing your podcast episodes, the versatility of AI tools for content marketing in podcasting, including generating show notes, creating social media content, and even scripting episodes can save you a lot of time.
Creating original content through podcasting
Denise Wakeman
Podcasts generate unique content through interviews and conversations, which can be transcribed and repurposed in various ways.
Top 5 Takeaways from the Conversation
1. AI tools like Chat GPT can be game changers for small and solo businesses, similar to the impact of blogging for business in 2004.
2. AI tools provide detailed information, enhance content marketing tasks, and can generate scripts based on show notes.
3. YouTube Shorts is an effective platform for gaining visibility and engagement for podcast growth. (AI tools can repurpose your show notes into short video scripts!)
4. AI tools should be seen as enhancers rather than replacements for professions like copywriting.
5. Finding the right AI tools that enhance your work and save time and money is crucial for success in podcasting.
If you prefer to listen to the episode, here’s the page on Lyndsay’s website, Smooth Business Growth. And, you can read more detailed show notes there.

NOTE: This summary was drafted by Castmagic, a tool I mentioned in the interview. The prompt I used asked for a summary and 5 takeaways from the interview. I did a fair bit of editing on the output, though it saved me about 30 minutes to have the draft to start with. I also used ChatGPT for brainstorming titles.
Say Hello to Smarter, Faster, More Effective Content Creation!

Excellent article! AI integration is essential.
Your approach is always so balanced, Denise, and I appreciate that you don’t just talk about what to do but also what not to do. “Don’t trust…VERIFY” is so important.
Thanks, Elizabeth! Verification with AI is critical if you don’t want to get any nasty surprises.