When you're building a platform on the Web with the intention to dominate your niche and become the go-to expert, you must present a consistent visual image. The last thing you want is for your ideal client to get a big disconnect with they follow you from your Facebook page to your LinkedIn profile to your blog. If at all possible you want to create a seamless experience.

I discuss a few tips for you in this Cinchcast…

And don't forget, your message and participation needs to be consistent too!

I strongly recommend you get professional head shots done every year or so and also have backgrounds designed for your Facebook page, Twitter background, and YouTube Channel as well as custom banners for your blog. My personal recommendation for custom social backgrounds is Hugh Briss at Social Identities.

How do you maintain a consistent presence on the Web?

Get 7 free tips to boost your visibility on the Web so you attract more clients and opportunities — click here.