LinkedIn has been growing stronger as a platform and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more members of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here…

9 Tips for more getting more visibility with LinkedIn Publishing 

1) Repurpose evergreen content. This is a choice I’ve made vs. creating new, original content just for LinkedIn. Some will argue with me on this point, however, as a busy business person, I need to be efficient with my time. When I choose a blog post to publish on LinkedIn, I generally update it, if necessary, and tweak the title.  

READ: Repurposing Your Content – 13 Ways to Reach More People

2) Add images and videos to your articles. Your article will stand out if you add images and other rich media like videos and slide shows. If you’re repurposing older blog content, this is a good opportunity to create bold, new images for the article. Or, illustrate your points with a YouTube video or a TedTalk.

3) ALWAYS include a banner image for your article. If you want your article to stand out in the LinkedIn home stream, then create a banner. Yes, it takes a few extra minutes, and the point is to attract new readers, do take the time and do it. The ideal dimensions are 698 x 400 pixels. Use Canva or PicMonkey to create a stunning image. For more on standing out in the news stream, read this article by Peg Fitzpatrick.

4) Include a Call to Action. Approach your article as you would a post on your blog. What’s the next action step you want the reader to take? Make a compelling case for them to sign up for your free report, video series, webinar, newsletter, etc. This is key for moving your social contacts to your email list.

5) Include your author bio at the end of the article. Remember “article marketing?” It lives on LinkedIn now, so, as you would with any guest post or article you submit to a directory, include a bio with links to your site (this seems to be missing on almost every article I see on LinkedIn).

6) Link to related articles on your blog. Like you would create internal links on your blog posts, make sure you add links in your article back to your blog (drives traffic!).

7) As soon as you publish your article, tweet it to your followers with a mention to @LinkedInPulse. If you’re lucky, your article may catch the eye of a channel editor who features it on an appropriate channel. It’s worked for me on 3 out of 4 articles which results in even more visibility, more readers, more comments, more Likes, and more shares.

TIP: make sure your twitter account is connected to your LinkedIn profile so your twitter handle is included in the tweets people share.

8) Cross post the URL for the article to your other social networks. Posting on Facebook and Google+, for example, can help you build your LinkedIn connections.

9) Share your article as a status update to any groups that allow you post your articles. If you’re sharing to groups, make sure you check their terms for participation. Many groups are discussion only and do not permit links to your content or site. My group, Adventures in Visibility for Authors and Entrepreneurs, encourages you to share your content. Join here.

Check out my articles if you would like to see how I implement all nine steps.

Your Challenge, Should You Choose to Accept It

• Review your blog posts and find 3 to 5 that are evergreen.
• Edit and update if necessary.
• Then, post one per week, following my tips above.
• Make a note of how many LinkedIn connections and followers you have before you post the first article.
• Make a note of how many you have after you post the third or fifth article.
• Make a note of how may views, likes and comments you’re getting.
• Let me know if you see positive results from this exercise: increase in numbers, more traffic to your blog, new sign ups on your list. 

Related Posts on Using LinkedIn

• LinkedIn Visibility Strategies for Entrepreneurs | Adventures in Visibility with Viveka von Rosen 
• How to Integrate LinkedIn With Your Content Marketing 
• LinkedIn Tips – Use Groups to Connect with Potential Clients

This post was updated on December 20, 2016.

The post 9 LinkedIn Publishing Tips That Can Help Build Your Audience appeared first on Adventures in Visibility.

Recently I made a decision to join Kristen Eckstein’s Kindle in 30 Challenge Bootcamp. I’ve been getting the push to write a book from my mentor for quite awhile and this seemed to be a good way to get my butt in gear. I told some friends and colleagues about it and they joined the program, too.

Beyond a few people, I didn’t mention my plan about writing a book to anyone else.

Then, I declared it publicly on Facebook… 

I have to admit I was nervous to put it in writing and say it out loud. That means I really have to do it, right?

I was pleasantly surprised by the “likes” and the positive, encouraging comments. That gave me some confidence that there may be an audience for what I create, even though I haven’t told any but a few what I’m thinking about doing.

Fast forward and we’re a week into the 30 day Bootcamp. I get an email from my friend Stephan Hovnanian…

 Oh no! I’ve been going around in circle by myself, trying to figure out my angle, my series title, what specifically I want to write about. You’d think it would be easy for me since I have years of content on multiple blogs, hundreds of audio recordings and transcripts, and bunches of videos. But, I was stuck on not wanting to write an Internet Marketing book. I have nothing against Internet marketing books, I read a lot of them. But, so many of my colleagues, like Kathleen Gage and Dr. Rachna Jain, have published fantastic marketing books. How could I match their level of quality?

A Peek Behind the Curtain

While I feel very confident about what I know, my expertise, and how I help my clients, I’m not confident about putting it out to the world in the form of a book. I do have self-doubt. And my self-doubt had paralyzed me into inaction.

Stephan didn’t realize it (or maybe he did), but he was calling me out and I had to admit I had done no writing and I was struggling to figure out my angle.

16 minutes later, I received a reply from Stephan with a brilliant way for me to position my expertise in a series of books. It seemed so obvious but it at alluded me.

That’s why you make declarations in public. 

That’s why you tell the truth when your friend asks how you’re doing on a project.

That’s why you invite people who care about you and what you do, to be part of your cheering squad, or posse, or whatever you want to call it.

I’m not going to tell you the topic of my book just yet. If you know me and follow me, you may be able to figure it out. If you’re interested in playing with me, cheering me on from the sidelines, giving me feedback when I ask, and helping me get the word out when it’s time, then I invite you to join me on the journey.

Initially, I’m going to communicate via email when I have something to report. The group may evolve into an invite-only private community on Google+. Not sure yet.

What I can tell you is, if you decide you want to hang out with me and be my cheerleader, you’ll probably learn a few things about how I market my own work and the steps I’m taking to build visibility for my new venture.  

I want to be clear. This is not a training program and there is no cost involved. I’m pretty sure you’ll learn something along the way, though. 🙂

If you’d like to join my journey and be on my cheer leading squad, complete the form below with your first name and primary email address. 

[ois skin=”cheerleader”]

Let the adventure begin…I look forward to getting to know you better in the weeks and months to come!

The post New Adventure Ahead – I’m Writing a Book appeared first on Adventures in Visibility.