Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

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Powerful Polls – How to Learn More About Your Audience

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Do you know what your audience wants? pollsDo you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve?

I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit your website or sign up for your email newsletter. The challenge was that hardly anyone was using the web for business. Most people didn’t have an email address!

That means those who were publishing an email newsletter a.k.a. ezine didn’t have any trouble building their email lists. Remember, there were no social media networks competing for attention so our primary goal was to attract subscribers to our email newsletter. And, all you had to do was put a form on your website and say something like Subscribe to my Free Newsletter. And, people would because it was a novelty.  [Read more…]

What’s the Primary Social Networking Site You Use for Your Business? [poll]

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Every now and then I like to take your pulse and find out where you stand with using social networking sites for your business. It's been awhile since I asked so I figured it's time for another poll.

The last time I asked (in 2008!), I included blogs, Flickr and MySpace. At the time, blogs edged out Facebook by a few percent. In May 2010, I posed the hypothetical question: if you could only use one social networking site, which one would it be….Facebook beat Twitter and LinkedIn.

This time, I'm most interested in social networking sites, not blogs. The landscape has changed a bit and now includes Google+. While there are hundreds of niche social networking sites, I'm interested in knowing which of the "big 5" you're using to promote and build your business.

Please select the PRIMARY social networking site you use for your business. I realize you most likely use multiple sites, however, I'm curious where you spend most of your energy to attract and connect with clients and prospects, as well as promote your business.

I would love to hear your thoughts on why you use one site over another or if you have changed your focus from one site to another and why. Please post your comments below.

Me? I find myself gravitating from Facebook to LinkedIn more and more. I've found the level of business-related conversation and traffic back to my blog, better since starting a group on LinkedIn. Many of my colleagues feel the depth of connection is better on Google+, though the jury is still out for me since very few people in my community have migrated over there yet. 

I look forward to your response!