I’ve shared this email marketing visibility tip with clients and members of my communities…

Never forget many people wait until the very last minute to make buying decisions. ⁠

Think about how you make purchases for programs and products.

• Do you buy the minute you get the first email promotion? 
• Do you make your decision after seeing 2 or 3 or 4 emails? 
• Or, do you wait until the very last minute before you hit the Buy Now button?⁠

True story: for a recent 10 Day IF Challenge Ellen Britt and I hosted, 24 hours after the Challenge had already begun, 14 people signed up! That’s 30% of all the people who had signed up after we had been promoting for the prior two weeks.

TIP: When you’re promoting a program or product launch, ALWAYS SEND ANOTHER EMAIL right before the program officially begins. 😍⁠

Showing up in the inbox of your potential client is the best visibility you can get. It’s one on one: your message and your reader, coming together without social media distractions.

I know a lot of online entrepreneurs are afraid to “send too many emails.” They don’t want to “offend their list.” But, almost always, if you’re not sending that “last call” email, you’re missing out on sales. ⁠⁠

As a business owner, how does this make you feel? Uncomfortable?

When you have the right tools to keep you on track with your email marketing tactics: planning campaigns, writing copy, and delivering your content, then the fear of offending your subscribers is diminished.

You’ll know the purpose of your campaign, who you’re focusing on, the problems you’re solving, and how to convey what you’re doing to help your readers. And most important, what you want the reader to do.

The “one more email” then acts as the final gift you’re giving to the procrastinators on your list who will appreciate that last call reminder.

While there are many tools, one you can get started with that is effective for developing a process is a checklist to reference before sending any emails in your campaign. I’ve put together an email copywriting checklist (free) for you to use.

The checklist will help you improve your emails while you work on your process for planning and creating effective email campaigns.

Create a plan and use checklists to be assured your emails are in alignment with your goals.

And remember, always send one more email when you are promoting a product or service that has a deadline.

Note: the checklist is not a how-to document. It may reveal actions that you’re not currently implementing and that will be of value too. You’ll discover what you know and what you don’t know which will provide direction as you move forward.

Got questions or comments about email marketing and/or the Checklist? Post them in the comments below.

The post This Email Marketing  Tip is  Essential for Getting More Visibility appeared first on Adventures in Visibility.

No surprise here…the most clicked link was… The Astonishing Difference a Smile Can Make. Even though we cannot see your smile under a mask, your eyes reveal your smile. It’s known as the Duchenne smile.

“A Duchenne smile is the one that reaches your eyes, making the corners wrinkle up with crow’s feet. It’s the smile most of us recognize as the most authentic expression of happiness.” Source

And, now, 5 Things to inspire and educate you...

1. Judy Rodman sent me this music video shot on a rainy day at the beach in Santa Monica. STARDUST by Cassandra Kubinski

2. Need a pick me up? Use this 60-second meditation to rid yourself of stressful thoughts. Via Morning Brew.

3. If like mine, your home is a bit messier than usual, it’s OK. This article gives you permission not to worry about it.

4.  Marketing resource: AppSumo has a free SEO checklist for you. Optimizing your website can be confusing. This can help you make sense of what to do. Clickminded SEO Checklist

5. In the Marketing Trailblazers Business Book Club, we’re turning to a classic and reading Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. I read it 5-6 years ago and it will be a great refresher for getting back in touch with what’s important about one’s reason for being in business. I’ve created a list on Bookshop on all the MTC books we’ve read if you’re curious.

Your turn…what have you read or watched this week that inspired you? Please let me know in the comments, below. And, feel free to share the post with your friends and colleagues!

Denise
You Guide To Better Visibility on the Web

P.S. The next Get It Done Day Work Sprint is on October 23. Get the details here.

This post was originally published as an email on September 4, 2020

Click here to catch up on previously published 5 Things emails.

Photo by Reinis Birznieks on Unsplash

Photo by Reinis Birznieks on Unsplash

The post 5 Things for Inspiration and Your Education appeared first on Adventures in Visibility.

Podcasters and Bloggers: are you promoting your content with videos? 

It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.

Podcast to Audiogram

1. Edit a short clip (3-6 minutes) of audio from your podcast episode. As you see in the example below by Melanie Benson, the audiogram is created by joining an image with an audio file, waveform, and transcription to create a video. (source: Podcast Insights)

2. Using Canva or your design tool of choice, create an image in 3 sizes (to use on various social media platforms): landscape (1280 x 720), vertical (1080 x 1920), and square (1200 x 1200) with the podcast title, name of the episode and your name or guest’s name and URL for where the listener can find the full episode (probably on your website).

3. Go to Headliner and create a video with your audio file and image. For the most flexibility, use the landscape version so it will work best on YouTube and IGTV. For IGTV you will also need the vertical image to use for the cover photo.

4. Upload the video on social media with a call to action to go listen to the episode at your preferred location.

Article to Audiogram

Here’s a video I created by reading a summary for one of our articles on the IF Insider:

1. In Canva (free and fee), create an image you can use as a template for future YouTube (1280 x 720) video thumbnails.

2. Using Audacity (free), record a short summary of the article.

3. Create an audiogram on Headliner (free and fee).

4. Upload the video to YouTube.

What else can you do with the audiograms?

1. Post the audiogram video file (mp4) on Facebook and LinkedIn as a native upload (not the link from YouTube). If the video is under 4 minutes you can also post it to Twitter.

2. Create a verticle cover image for IGTV and post the audiogram video there and share it on your Instagram profile and feed.

3. Transcribe the audio with Rev, or Otter so you have a transcript you can post with the video on Medium and LinkedIn if it makes sense for the content.

4. Post the video and transcript on your blog. 

Remember, an audiogram is a video and videos get more visibility and better engagement on social platforms.

Are you willing to try this repurposing and content distribution system? If so, post a link in the comments to the audiogram and I’ll share it with my community!

There you have it! One piece of content (podcast episode or article) repurposed into an audiogram and shared in many formats to attract the most attention and drive more traffic to your desired online destination. 😊

If you’re struggling with the why, how, and what content to create so you get found in search results by your ideal clients, let’s talk. You can book a one-time, affordable Ask Denise Anything consult and we’ll discuss the system you can put into place for creating content your audience wants.

Questions and feedback welcome in the comments, too.

Blog Post Photo by John Bowe on Unsplash

The post How to Promote Your Content with Audiograms + Checklist appeared first on Adventures in Visibility.

In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,  

“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.” 

If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.

In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. 

Drilling down from there, live stream video is fraught with details that you want to get right in order to attract an audience, encourage engagement and convert viewers to clients.

Based on experimentation, classes I’ve taught and mentoring clients as they tackled the live video learning curve, I’ve created a #GoLive Video Checklist to help you deal with the many steps involved with going live, on Facebook, in particular.

Get this valuable 27-step #GoLive Video Checklist and master Facebook Live. Click to Tweet

 View or Download the Checklist

Click here for the interactive checklist online.

Or, download the checklist (pdf) below:
(print it out and refer to it every time you #GoLive)

#GoLive Video Checklist

1 file(s) 74.83 KB

Download the Video Checklist

A Request

After reviewing the checklist and putting it into practice, I’d love to hear from you. 

• Did the checklist help you?
• Do the steps make sense?
• What steps are missing?
• Which steps need more clarification?

I appreciate any and all feedback so I can update the checklist and make it better for you and others who are tackling live video. You’re welcome to post feedback in the comments of the post or  Message me on Facebook via the form below.

Recommended Reading

The Checklist Manifesto was the #1 book on my list of Best Business Books in 2016

How to Quickly Repurpose Your Facebook Live Videos

What Do You Do When Your Live Video Sucks

The Video Godfather’s Top 10 Proven Video Marketing Tips

The post How to Win More Attention with this Awesome Video Checklist appeared first on Adventures in Visibility.