Marking the 2 year anniversary of Adventures in Visibility, I welcome back my good friend Mia Voss of The Mia Connect. Mia recently spent 3 weeks in Italy celebrating her birthday and brilliantly designed the adventure as a showcase for several travel brands. #MiaOnTheGo Brand Ambassador provided a spotlight and new visibility for the companies she worked with, as well as herself. We discuss the why, what and the how that sparked Mia’s adventure and what that’s done for her business.
On the Hangout we discuss:
- How brand ambassadorship and The Mia Connect are related
- How Mia put together #MiaOnTheGo
- Lessons learned on her adventure
- What happens after the event
Check out the event page for comments and photos.
(Timestamps are included on the YouTube video)
Not to Miss Moments in the Interview
3:33 What was the impetus for Mia’s Adventure in Italy and Mia on the Go
5:14 Checked with Winerest to see if they wanted a Brand Advocate
6:27 How did birthday trip become a media trip?
7:34 How important is having an established platform
8:06 What does a sponsor look for?
8:19 Check out Winerist.com
9:06 Created Board of Influencers
10:12 Mia managed to get a cat video into the mix
11:13 How does The Mia Connect integrate with being a Brand Ambassador
11:49 #MiaOnTheGo for the Adventure
14:02 Being mindful about how much she posted
15:25 Mia’s album of photos and video
18:48 What kind of work was involved to put together the itinerary?
19:20 Shout out to Nazim Beltran and Pio dal Cin
19:47 50th birthday Hangout video
21:37 Getting positive feedback from Italian businesses
22:23 Gift of showcasing Roman tour operators
23:21 How to decide who to partner with
24:41 What happens after the Adventure?
26:18 Case study by Debi Davis
26:43 Shoutout to Lynne Knowlton and the #treehouse
27:39 How is Mia documenting the process?
30:04 What’s next?
30:53 Time to learn Italian!
Italian Ambassadors: Nazim Beltran, pio dal cin, Adelheid Hörnlein and Mark Davenport of PARADISO INTEGRALE The Power of Relationship
Brand Sponsors: Winerist, Hotel Dei Mellini, Hotel Dei Borgognoni, Ca’ Del Poggio, Villa Toderini, Marignolle relais & charme, Liv Italy, ViniCultural Tours and 500 Touring Club Florence, Italy
Download the Audio
For your convenience, the mp3 is posted below, from the live Hangout with Mia.
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Mia Voss is an entrepreneur juggling several great ventures that all have one thing in common: building a stronger community. Best known for her online Google Hangout program, The Mia Connect Power Chat, Mia’s main focus is on providing great programming and connecting her audience to the people & businesses they need to know.
Mia’s social links:
http://TheMiaConnect.com
https://plus.google.com/+MiaVoss
https://twitter.com/TheMiaConnect
https://www.facebook.com/TheMiaConnect
http://www.pinterest.com/themiaconnect/
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