In this episode of Adventures in Visibility, I’m pleased to welcome Stephan Hovnanian joined by Laurie Laizure, to discuss strategies and tactics to help you boost your visibility online and offline in 2015.
We look at what marketing strategies are working and what you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on?
You’ll find out from these two successful business owners who both know a thing or two about building a business on the Web.
Check out the event page for comments, questions and photos.
(The video is timestamped on the YouTube page.)
Key Moments Not to Miss
2:08 – Why should businesses care about their visibility on and offline?
4:53 Quality vs. quantity
There are only two kinds of people on social media: those who want more followers and those who are lying. ~ Guy Kawasaki7:41 What should we be looking at in 2015? Stephan and Laurie focus on the evergreen strategies.
11:57 – Tips for Keith Bloemendaal (how can you apply these to your business?)
18:15 – Outsourcing – what tasks you can and cannot give away
20:58 – How T-Mobile connects with its followers and maintains its brand voice (on GPlus Business Spotlight)
24:13 – How Laurie and Stephan manage their online presence with scheduling and being active in the stream
26:25 – “You can’t be visible if you’re not there.” ~ Stephan Hovnanian
27:50 – The tools Laurie and Stephan use to manage their social networks
33:01 – What if your business isn’t about social media?
34:58 – Specific actions to take in 2015 for for your Visibility Strategy
41:14 – “I would not buy from someone who did not have a website” ~ Laurie Laizure
I would not buy from someone who did not have a website. ~ Laurie Laizure43:19 – Don’t forget your email list
45:54 – #1 visibility tip or tactic: planning, branding and visual marketing
It all comes down to this…
Download the Audio
For your convenience, the mp3 is posted below, from the live Hangout with Stephan and Laurie.
About the Guests
Stephan Hovnanian is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their online presence effectively. And, through his ability to select interesting, innovative, and compelling guests for his online shows, he brings valuable content and resources to his clients. He’s able to solve small business communication problems by developing a strategy unique to them.
Google+ https://plus.google.com/+StephanHovnanian/about
Twitter https://twitter.com/stephanhov
Shovi Websites – http://www.shoviwebsites.com
Laurie Laizure, CEO CustomizedWalls, a bespoke wallpaper and wall murals business, is a leading influencer and tastemaker in the interior design and décor space. Along with running her business, Laurie has received national attention for founding the largest and fastest growing International community for Interior Design professionals with the popular Interior Design Community.
Google+: http://plus.google.com/u/0/+LaurieLaizure/posts
Twitter: http://twitter.com/CustomizedWalls
Customized Walls: http://www.customizedwalls.com/
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Hi Denise,
Happy New Year 2015!
I listen to many of these ‘boost visibility’ but hey, this is probably the BEST one I ever heard so far!
Keep it up and sharing this RIGHT NOW on social media.
Talk soon and thanks for sharing. Love it big time!
Thank you very much Reginald! I agree that Stephan and Laurie knocked it out of the park on this one!
The Kawasaki quote and your mention at 4:53 makes total sense Denise.
The thing is if we create quality content and make quality connections then the numbers will grow.
Quantity seems to respond oh so well to the quality of your actions. Or, to the quality of your interactions, and to the quality of your content.
It’s weird, because the less stuff I do, online, the better quality stuff I churn out, the more quality, empowered folks I connect with and the easier my job becomes.
I feel checking our energy and changing our energy is the easiest, most simple, most free, and in the same respect, the most uncomfortable way to create quality and to attract quality.
Cool youtube video Denise!
Ryan
Thanks for your insightful comment, Ryan. Quality, energy, passion for your topic, all contribute to better content and better connections. Thanks for watching the video!