Visibility + Authenticity Will Transform Your Business, by guest author Maritza Parra.
I had the pleasure of getting to know Denise better at a recent event where we were both speaking… We talked about Being Visible and how that sometimes stops people from going after their dreams in business.
The fact is… Being Visible can be scary.
It can open you up to criticism and judgment, which WILL HAPPEN when you TRULY DECIDE to be authentic and visible.
Count on it. But the most wonderful thing about Being Visible in your online business is you attract the perfect customers and clients for you. Just like this fiery red house… It’s not for everyone and neither are your products and services. But for the customers and clients who are your perfect fit, it’s a relationship where everyone thrives!
So today, decide to really figure out who your authentic self is for your business. There’s just something that being authentic and unafraid of being visible that transforms you and your business, I like to think of it as become “sticky” to your perfect audience!
Here are a few tips to find your authentic self so you can Be Visible with whoever that is…
1) Get Quiet – You’ve simply got to take some time to look inside. Take 2 hours, take one day, whatever and turn everything off (media, friends, family, clients, peers…) Think about it and journal about it. Make a list of the things that are important to you in your business.
2) Create your theme – What’s the theme of your business right now? This can evolve over time, but it’s important to have a theme word, phrase or even a whole paragraph. My theme at this time is courage. Having it and inspiring it in my clients. Then you can transmit that theme through everything you do, online and off.
3) Let your authentic self come through – Something I used when I was first going online was to imagine my perfect customer or client, someone I could really help create a transformation in and I would “speak” (in videos, articles, blog posts, etc) right to them. This gets you out of your “ego”, worry about the possible criticisms or judgments
and gets you right into service. As a Law of Attraction coach, I imagined one of my best friends and trying to help her “get it”. My authentic desire for her to benefit from my content always came through, and yours will too.
Enjoy this process and the results you get when you become Visibly Authentic!
Maritza Parra is a successful online serial entrepreneur used one of the first social networking sites to get Oprah to call her for an interview about Maritza’s self-empowerment trainings. Maritza teaches entrepreneurs how to supercharge their business growth by leveraging some of the leading tools in Social Marketing. She teaches from her online Membership Sites and her 12 acre Hacienda in Texas. (and soon from the Red Hacienda, too!)
For another video from Maritza about how to use Social Proof in Social Media, go to http://SocialMarketingBlueprint.com/gift
