I returned from Peru last Saturday night (in May 2019) and have been in catch-up mode this past week. I feel like I’m constantly jumping from one thing to the next as I think of people who I need to get in touch with and projects I need to handle. I do have a task list, yet there’s always something else that comes up that’s not on the list!
I probably need to follow Connie Green’s productivity challenge to get a better handle on my time!
Here are 5 things I have been reading, watching and checking out:
1. If you’re a foodie, then you’ll love this article in Bon Appetit called Where Potatoes Pass From the Ice to the Sun, about having lunch at MIL restaurant outside of Cusco. I read this article two days before leaving for Peru and immediately texted my friend and guide, Silver Ballon to see if he could get our group in for lunch after our 5-day trek. He was successful and we enjoyed an amazing 5-hour, 8-course lunch. You can see some of my pictures here.
2. I didn’t get much reading done while in Peru which means I’m still working my way through The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran for our book club discussion next week in the Marketing Trailblazers Community.
3. You may know that I’ve been practicing Intermittent Fasting for nearly 10 months, inspired by my colleague, Dr. Ellen Britt. If you’re curious, here’s a TEDx talk that does a nice job of laying out the benefits of fasting. I’ve lost 37 lbs and feel fabulous!
4. Video creation and marketing take up a lot of my brain space as it does with my clients: what are the best tools, what platform to use; square vs. portrait vs. landscape video… This announcement from Instagram caught my eye yesterday. They will no longer only require portrait (vertical) videos on IGTV. You can now upload landscape videos as well. If you have a ton of landscape videos (under 10 min) languishing on YouTube, why not give them new life on Instagram TV?
5. And finally, a recommendation for a tool I use a lot: Rev. It’s a transcription service that costs $1 per recorded minute. Transcribing your videos, whether they’re 1 minute or 30 minutes, is a cost-effective way to create repurposed content from audio and video. Whenever I’m interviewed on a podcast or video program, I almost always transcribe the video so I can pull out the best parts to create new blog posts, social media posts, and emails. It’s well worth the investment to save time and energy and create new content. You can get a $10 coupon for Rev here.
What have you been reading in the last few weeks? Please let me know in the comments, below. And, feel free to share the post with your friends and colleagues!
You Guide To Better Visibility on the Web
This post was originally published as an email on May 24, 2019.