You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.
Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.
You use a social media management tool like Buffer, Hootsuite or Tweet Jukebox to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.
Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.
Now what? [Read more…]