Get Off the Marketing Hamster Wheel | Conversation with Tonya Davidson

Tonya DavidsonIn this episode of Conversations with Experts, I welcome Tonya Davidson of IdeaReturn.com. I’ve known Tonya as a colleague and friend for a couple of years and there’s one thing I know for sure about her…

Tonya is passionate about customer service and helping professionals create a client-centered culture in their business. And that’s what we address in this Conversation.

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Is Copycat Marketing Dead? | Adventures in Visibility with Nancy Marmolejo

Nancy MarmolejoIn this episode of Adventures in Visibility we explore what makes you unique and how to position yourself in the marketplace. To truly stand out and be visible, you must tap into what makes you unique. That’s why I invited Nancy Marmolejo  to be my guest on the show. Nancy can see your genius and show you how to position it in the marketplace so you don’t need to succumb to copycat marketing.

On the Hangout Nancy and I discuss:

  • How Nancy’s brand and business as evolved in the past 10 years
  • How to position yourself in an honest, authentic way
  • The four essential questions
  • Why your online messaging must be spot on 
  • Who you are matters! 
  • Why you need to change your marketing strategies

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Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]

Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield

Amy Porterfield on Adventures in VisibilityFacebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.

It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

  • How to increase your visibility and Facebook engagement (without investing in ads)
  • What works NOW to encourage engagement on your content
  • The features of an action-worthy post
  • Recent news about the demise of like-gating
  • Click-bait and why you don’t want to do it
  • Using Graph Search to find your niche audience

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