How to Boost Your Visibility with SEO – Adventures in Visibility with Rich Brooks

Rich Brooks, flyte new mediaOn this episode of Adventures in Visibility, I had the pleasure of hosting  Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website.

Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.

Rich is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social and mobile marketing.

He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social and mobile marketing.  

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How to Newsjack Events to Build Your Visibility

Right now, as I write this post, there is a battle going on over ebook pricing between Amazon.com and Hachette books. It’s a bit David and Goliath in scope considering the size of Amazon. 

If you owned an independent bookstore, how could you use the Amazon/Hachette dispute to your advantage?

Many Hachette authors are jumping into the fray, denouncing Amazon for its bullying tactics, the most notable being Stephen Colbert’s rant on his show. [Read more...]

How to Amplify Your Content and Get More Social Buzz – Adventures in Visibility with Laura Rubinstein

Laura Rubinstein, Social Buzz ClubOn this episode of Adventures in Visibility, I had the pleasure of hosting Laura Rubinstein, co-founder of Social Buzz Club. Our topic cover how you can get more social buzz when you amplify your content. 

Laura Rubinstein is co-founder of Social Buzz Club and an award winning social media and marketing strategist. She has optimized marketing plans for over 1,000 small businesses and is creator of the Social Media Blast Off course. Laura is the author of the forthcoming book Social Media Myths Busted. You can find her blog at TransformToday.com [Read more...]

Do You Manage Your Business In The Cloud?

Pele at the Farm in MarlbankI beg your indulgence while I reminisce for a moment. When I started working online in 1996, I lived on a 100 acre farm property in rural Ontario, Canada, about two hours east of Toronto.

We had one dial-up phone line and one computer. I know I’m dating myself here, but when I think about how I work online today, it still amazes me at how far we’ve come and how cool it is that small business owners can compete for attention on a more level playing field than in pre- and early Internet days.

I remember how excited I was when I bought a Zip Disk drive because I could store 100 MB of information! Now, if you manage your business in the Cloud, your storage capacity is unlimited.  [Read more...]

Ten Tips for Making Your Hangout on Air Show a Success

Ten Tips for Making Your Hangout on Air Show a SuccessThe interest in developing a Hangout on Air show is increasing daily. I’m seeing books, articles and new shows appearing every week. And with good reason.

Google+ Hangouts on Air are a game changer for small businesses and entrepreneurs. When you produce a successful show, it can be the fastest way to get seen, be heard, build trust and connect with your ideal audience.

The key phrase in that last sentence is “successful show.”  Anyone can set up a Hangout on Air (HOA) and fumble their way through it. And many do, which is not a great experience for the audience.  [Read more...]