How do you feel when you hear the words, “we need to talk”? My first reaction is physical like I’m going to get sick. Not rational, I know, but it seems like that tiny phrase is always followed by a difficult conversation. Yesterday, I got some laser coaching around my physical reaction when I interviewed Andrea Lee, my business coach, about her new book, We Need To Talk: Your Guide to Challenging Business Conversations. [Read more…]
You’ve written a fabulous book and it’s going to hit the virtual bookstores in a few weeks…
You’ve created your masterpiece online training product…
You’re hosting a fundraiser for the cause you’re most passionate about… [Read more…]
Marking the 2 year anniversary of Adventures in Visibility, I welcome back my good friend of . Mia recently spent 3 weeks in Italy celebrating her birthday and brilliantly designed the adventure as a showcase for several travel brands. #MiaOnTheGo Brand Ambassador provided a spotlight and new visibility for the companies she worked with, as well as herself. We discuss the why, what and the how that sparked Mia’s adventure and what that’s done for her business. [Read more…]
Do you remember the early days of the Internet? 1995 or so? It was all pretty basic back then, and most businesses did not have a website.
The first website I created (well, someone else built it) was in early 1997. It was simple, probably four or five pages, promoting the coaching business my former husband and I had just launched in Canada. We were way ahead of the curve with that site. [Read more…]
A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner, if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.
LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.
I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]