How to Integrate LinkedIn With Your Content Marketing

Guest post by Ann Smarty

Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.

Integrate LinkedIn with Content Marketing

Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.

While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]

Online Marketing Pros Reveal Their Success Secrets | Adventures in Visibility

This Adventure in Visibility is a celebration! On February 10, 2015, Mitch Meyerson’s latest collaborative marketing book, Success Secrets of the Online Marketing Superstars hit the bookstores.

Online Marketing Pros Reveal Their Success Secrets | Adventures in Visibility

This episode features 4 of the 23 authors: Stephan HovnanianAndrea VahlMitch Meyerson and me. Our conversation centers around multi-author book collaborations (high visibility!),  lead generation with books, as well as Google+ and Facebook tactics that build your business. [Read more…]

7 Harsh Realities of Self-Publishing as a Side Hustle

Guest post by Ryan Hanley.

It’s easy to romanticize self-publishing.

Indeed, self-publishing is an amazing experience for sure, but romantic, it is not.

self-publishing with side hustle 2

I’d like to share with you a few realities of self-publishing learned while producing my first book, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

Writing Content Warfare was my side hustle. I have a full-time job. I’m the managing editor of Agency Nation, a digital publication for the insurance industry. Not to mention maintaining my own podcast and blog.

Self-publishing is a side hustle for many first-time authors. But as a first-time author, there are aspects of self-publishing you haven’t experienced yet. [Read more…]

3 Top Tips for Instant Online Visibility for Any Business Start Up

Guest post by Naomi Dinsmore

Have you recently launched your business start up website but have little to no visitors at all?

Did you spend time choosing your website colours? Or writing blog posts? Or even spent hundreds of pounds on a big-shot website designer?

3 Top Tips for Instant Online Visibility for Any Business Start Up

But now you have launched no one is looking?

You have no readers?

Your website is quiet and you are starting to doubt yourself?

Should I just quit? Am I a failure? Why did I ever bother?

Well I have good news for you. [Read more…]

Use Hangouts On Air to Build Your Platform

As humans we have an inherent drive to connect. The moment we connect, you have my attention.

Use Hangouts On Air to Build Your Platform

As an online entrepreneur, you want the attention of your audience – the people you know, and those you don’t know, yet. So the natural question is, “how do I position myself so I can connect in the best way with the most people?”

When I’m asked that question, I promptly answer, “Video!”  Live video, specifically. And, it’s never been easier to broadcast a live, online video show.

Now, you’re thinking, “I’m an entrepreneur, not an actor or talk show host. Why in the world would I want to do live video???”

Let’s start with the fact live video helps you create intimacy faster than any other medium and accelerates engagement with your audience. Not only that, it will create trust and connection with the very people you want to develop as fans who will buy your products and services. And, that is how you build your platform… [Read more…]