By the end of a mini-course on creating branded blog images, taught by , I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works. I hired her and immediately received feedback about what I wanted, what would work and what wouldn’t, along with suggestions for how to improve my visuals all around. Andrea helped me create a simple, attractive and recognizable look for my blog and quote images. Now, you can get a dose of Andrea’s badass visual marketing savvy. [Read more…]
One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience. [Read more…]
Ever since Jeff Sieh started his Manly Pinterest Tips show, I’ve been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we’re going to find out the back story and what stepping off the beaten path has done for Jeff’s brand and visibility. [Read more…]
Bringing in new readers is an integral part of blog marketing: It’s not enough to create awesome content – You need to spread the word for more people to discover your site.
However attracting new readers is not enough: You need to bring your current readers back too. In our era of information overload, no matter how awesome you are, your readers are most likely to forget about your blog unless you keep reminding them that you exist.
Your existing readership is what powers up your blog: Repeat users are more likely to interact (because they already know you) by sharing your articles and leaving comments. Therefore, you must never let your readers forget about you!
Here are 10 ways I am keeping with my readers in touch: [Read more…]
How do you feel when you hear the words, “we need to talk”? My first reaction is physical like I’m going to get sick. Not rational, I know, but it seems like that tiny phrase is always followed by a difficult conversation. Yesterday, I got some laser coaching around my physical reaction when I interviewed Andrea Lee, my business coach, about her new book, We Need To Talk: Your Guide to Challenging Business Conversations. [Read more…]