Seems everywhere I turn online these days, the hot topic is digital publishing: ebooks, ibooks, Kindle books, video magazines, podcasts, you name it. Whether you call it content marketing or self-publishing, digital or multi-media publishing is becoming an important element for every business to consider including in their marketing strategy. We're familiar with using blogs and video and audio as a way to create visibility and get our message out to our audiences. Now, if you haven't already, it's time to take the next step…
As you may know, I've been exploring and experimenting with the ins and outs of digital publishing for quite awhile. I converted an ebook into my first Kindle ebook nearly two years ago and now I have seven published.
You may also recall that Ellen Britt and I did a survey on how online entrepreneurs are integrating digital publishing into their businesses. (If you're wondering what happened to the report…we're working on it and aim to release it in early July…get on the early bird notification list here.) It's taking some time to analyze the data and create a great presentation.
In the meantime, on Pinterest, we've been creating a deep resource Pin Board of articles and blog posts about digital publishing trends. [Check out the board here.] Recently I pinned a cool infographic on how to create ebooks that sell. There are 14 great tips from successful ebook authors.
Ebooks are probably the easiest to create and most common form of digital publishing and at this point, I consider them mainstream in the online marketing world. If you're just getting started, study this infographic to get a sense of what you need to take into consideration when you create your first, or next ebook.
Like this infographic? Get more ebook marketing tips from Hector Cuevas[dot com]
Have you created an ebook for your business? What's your #1 tip for creating a ebook that sells?
And remember, if you want to be first to get the Digital Publishing report Ellen and I are publishing, add your name to the early bird list here.
A few of these really hit home, and I’ll use them as my compass as I continue on my ebook-creation journey. Thanks for these. Jay
Superb tips! Thanks for sharing! And thanks to Debra Marr for leading me here via Pinterest!
All awesome tips!
I would say that selling a kindle book is more about the cover and title than anything else. The content inside the book HAS to be good and HAS to provide what the title, cover and description says it does. But what gets people’s attention is the cover and title.
Actually, I guess the same thing goes for a eBook you are selling on your website 🙂
Denise,
great infographic. It is very inspiring that you have written 7 kindle books now. You motivate me. Kindle books are definitely the latest rage and you are right on top of it!
Thanks for sharing!
~ Jupiter Jim
What a great infographic! These are all excellent points, but the one that I relate to is Ali’s point about not trying to throw everything in there. This is a problem for many new authors. Yes, there are some people just looking to make a quick buck, but I really believe most authors sincerely want to provide the best possible content for readers which leads to the kitchen sink syndrome. I read somewhere that with a few exceptions an author’s first book is pretty much always crap; that may or may not be true but even if it is, that’s how you learn and grow. The most important thing is to keep writing!
Hi Marquita, thanks for stopping by! I agree that it is usually a case of wanting to over deliver and giving your readers everything you’ve got. One way to look at the process is to chunk your content into multiple books so you begin to build a following for each book as it is published. Your readers get bite size content to easily digest and then can move on to the next meal if it resonates for them.