Content Marketing – The Fine Art of Content Curation [Interview with Jack Humphrey]

I recently had the pleasure of connecting with Jack Humphrey for a chat about content marketing, and content curation specifically. After he contributed a guest post called "Is Curation the Future of Blogging?" I realized I wanted to go deeper on this subject since the buzz about curating content has been growing over the last year. 

What was intended to be a 20 minute interview turned into nearly 40 minutes. You can listen here or download the mp3 file. The lightly edited transcript is also posted here (it's long!) if reading is your preferred way to consume information.  Without futher ado, here's Jack Humphrey on content curation… [Be sure to check out the video near the end of the transcript showing you how easy it is to curate content for Google+.]

Content Marketing – The Fine Art of Content Curation
Interview with Jack Humphrey

Denise: Hi. I’m Denise Wakeman, your online visibility mentor. Today I have the pleasure of talking with an Internet marketing and blogging legend and expert in many areas of online marketing including social marketing, traffic generation, and link building.

My guest today is Jack Humphrey. You may know Jack by way of his popular blog and weekly podcast, “The Friday Traffic Report.” That’s how I was introduced to Jack. He is widely recognized as one of the most accomplished and experienced online marketing experts today.

In 2002, Jack wrote a ground breaking ebook called "Power Linking." Downloaded by tens of thousands of website owners, SEOs, and still heralded as one of the most important guides to link building and SEO strategy.

He went on to consulting, professional speaking, membership sites, blogging and social media marketing, and podcasting dominating his competition in every niche he has touched.

Jack has appeared on countless interviews with marketing professionals and consultants, online and offline, major market radio shows and has closely marketed with some of the most recognizable names in the industry.

Jack has a lot to share with us today. We’re going to focus our attention on content curation as it directly relates to online marketing, traffic, and link building, and of course, blogging. It’s my pleasure today to bring you some of Jack’s insights about this hot new trend.

Thanks for joining me Jack.

Jack: Thanks for having me.

Denise: I’m just going to dive in and I want to set the stage for people who might be a little bit unclear about this big broad term: content marketing. That’s the broader umbrella before you get into the curation part of it. How do you define content marketing?

Jack: People are a lot more picky these days about where they go, what they read, what they view, what they listen to. People are getting a little bit overwhelmed with all the choices there are; where to spend their time. They’re looking for quality. Quality experiences usually have to do something with really good content. People have been content marketing whether they’ve called it that or not for quite some time. Every time you start a new blog or put up a blog post, you’re doing content marketing. With the intent as the publisher to get in the search engines, get people to talk about you on Facebook, Twitter, Google +, and places like that. That greatly increases your traffic and your search engine results and your reputation. All because of content that people like.

It sounds simple but it’s not always that simple. Some people really, really, really work very, very hard at content marketing. They pour everything they’ve got into their content. Thinking about their niche all the time, thinking about what it is their demographic, what their target market really, really wants. And, trying really, really hard to give that to them. It can be very, very demanding. As you know, having a blog yourself, having done content marketing for quite some time, it’s not always an easy thing because you want to just knock it out of the park all the time. In order to do that, traditionally, you have to create a lot of original content.

Content marketing has always been around since blogs first started being used to draw attention to people’s products and services, or books that they’ve written, consulting that they do, they use content to make a more powerful relationship with the people that discover them and again following them.

That was probably the longest winded definition of content marketing. That’s really the way that I look at it. That’s the stuff I focus on. SEO would say some really technical stuff and use a lot of SEO terminology and all of that kind of thing. I think that your search engine optimization and all of that follows a good content marketing plan. It’s not supposed to be the goal of a content marketing plan. The goal is to satisfy reader’s needs and build relationships and trust and respect in the market and then make great recommendations for things they can do with you: consulting, product through you as an affiliate to other products, things like that. I’ll leave it at that, I guess.

Denise: Okay. I do want to stress that we’re talking about this in the context of your business. I make that assumption sometimes and forget to put those parameters. We’re talking about business which is exactly what you did. I think content marketing has become a buzz word in the last year or two years maybe. Prior to that people were thinking about blogging and not thinking about marketing necessarily.

How do you make that leap for business that-it’s not just about posting on a blog; it’s about creating a plan for your content and how it works for you.

Jack: I think that’s where a lot of businesses kind of mess up. They go really, really shallow. They hear the buzz words. They hear other businesses, they see other businesses having great success or appearing to have great success with content marketing and they figure “I need to have a blog,” we’ll just put up some content. I’ll assign someone in the office to do it-in addition to their full time job. Now somebody has to take care of the blog. Things will range from-they’ll put up kind of boring types of announcements that they share with each other in the office; memos, or just product announcements, product updates, things like that.

That’s on one extreme end of the scale. Most people are understanding nowadays that that’s not going to cut it. That’s how it started. They couldn’t figure out why nobody was really glomming onto their content because they were putting it up like everybody said. You’ve got to do content but it just wasn’t the right kind. It really requires that people dive into their market a lot more and figure out what it is that they want.

Even do-it-yourself, small start ups kind of miss the boat on this because they are like, “What am I going to write about? All I do is sell this software. I sell my design services,” or, “I just want to sell my book and all the information I want people to know is in my book. Why would I…”

I was actually talking to a guy who was a comedian. His hard part of this was, “I don’t want to give away my whole act on my blog. I don’t want to do that. I want people to come out and see me.”

Most of the work that I do with people is showing them how to think creatively about how to attract people through free content that are also ideal customers-ideal people that come buy tickets for your show, or to do your consulting, or whatever-and have a content marketing plan that really works so that you’re appearing to give away all this really great stuff but you can hold something back. That’s the most important thing in your business that you want to sell. There’s still just a rich, rich opportunity.

Everybody that I’ve ever worked with-people will come up and try to stump me and go, “What about 3-legged stools? How the heck am I going to come up with content on a regular basis to impress people?” I’m like, “What about design? What about interior design and decoration and all that kind of stuff?” It’s a rich opportunity to get people who are interested in that who might also be interested in 3-legged stools.

Denise: I love that example. I was thinking materials, how it gets built.

Jack: Yeah, how to make them yourself. One of the best things in the world you can do to make more sales online through content is when you have a solution that saves people time or saves people money or both, show them how to do it manually.

It’s some of the best ways to sell. When social media started up, we were like, “You guys gotta go out…” That was when you could sign up for a bunch of sites and Google was counting all the links just because you had a profile on a social site. We were out there signing up for all of them. There were even services that came along.

We came along with a piece of software that helped you to syndicate your content to those. We told people in a guide that’s called The Authority Black Book, and we showed them, “Here are all the sites. Here’s all the great results we’re getting.” People were like, “Is there any way we could have this done for us?” We’re like, “Hmmm.” A month later we had a piece of software called Web To Submitter. It sold like hotcakes. It was $30,000 in sales in the first day.

Denise:  Oh, my gosh.

Jack: We created a problem. Everybody loved the solution that we came up with. But, the first one everybody was real excited about the black book, the content, because it showed them the promise. It showed them the potential and the opportunity out there in social media. They would come back and praise us for that. We had tons and tons of testimonials from people saying, “This book should have cost something. I would have paid for this.” Then, they come back a little later and say, “Okay, wow. Now that I know how to do this, this looks like a lot of work.” Then, you come up with the solution.

It’s an old tactic but it really works well to this day.

Denise: I think that’s a great segue. Consistently creating content or submitting to sites or whatever it is, it’s really overwhelming to a lot of people. We’ve eluded to that. Now we’re hearing about what’s hot is content curation. I know you’ve got a solution to that problem too. What is content curation?

Jack: It’s often mixed in with or confused with autoblogging or aggregation. It’s not either of those things. It is giving people-sifting through information in your market and coming up bubbling with that stuff to the surface. Then, tying it together in a blog post or on social media in a way that makes sense with commentary so that it makes sense to people why you chose to highlight this piece of content or these pieces of content. It could be blog posts, videos, audios, pictures, or a combination of all of those things that give people-readers-the ability to see at a glance everything that’s important according to someone who’s done a human filtration on that content.

We’ve edited this stuff. We’ve gone through mountains of junk to get through the best posts around the web on “x” and here they are. You create this following that is like, “Wow. I don’t have to go to Google all the time. I don’t have to do all this research on my own. I can just follow this person. They always come up with this really great stuff. Not only am I going to follow them, I’m going to tell everybody about them on social media,” and by the fact that you’re doing commentary to tie it all together to make sense of what it is that you’re highlighting on any given piece of content or post, then you are also very much appreciated by Google, which a lot of people think-if you’re going to curate content that’s all duplicate content, that will never work for SEO. But, it does.

It really works well as long as people are mindful of the fact that you have to have your own commentary; you have to add your voice to this content. At the end of the day, it makes it a lot easier. You can do more content-one of the things I encourage people who have blogs that’s no small coincidence that sites like www.mashable.com and www.huffingtonpost.com,  which are both curations, for a large-they’ve got staff writers. They’re riffing of the news. They’re riffing off friends and things like that and really letting the things that are happening around the world be their content. They’re adding their own 2 cents and curating that content into those sites.

Those sites post like crazy. They post 30, 40, 50, 60 times a day. The more that you post, you can see the correlation, the more you can score in the search engine for keywords that you really want to get, the more you can get people talking on social media about you and passing your stuff around and exposing you to all kinds of other people, all the followers on the social networks.

That’s a problem for bloggers. They think they have to create everything on their own. They have to do original content all the time. They don’t think that there’s any other way that they’re going to be able to get out of this. That’s why a lot of bloggers burn out.

Denise: Right.

Jack: With curation, you’re able to post a lot more and post very, very relevant stuff because you’re posting things that people are already imitating, are already interested in. You don’t have to second guess that. You don’t have to spend as much time on original content but you still get the same benefits out of curation that you do as if you were able to post 5 or 6 times a day or just a couple of times a day with original content, which is impossible for most people to do and keep the quality up.

Denise: I think that an outgrowth of that is you become seen as the “go-to” resource in your niche, for your audience.

Jack: The mogul of your niche. The Kawasaki or the Scoble. That’s really, really important. Those guys are doing very, very well. They are curating. They are social curators. It’s the same idea. They cheat, they allow you to cheat and follow them and you know that they’re going to-whoever it is that you follow that’s the thought leader that you really like in social media or the blogger-you get to trust their judgment. Once you trust their judgment about what the best content out there in the things that you’re interested in, they send you all kinds of time. That’s what this is really all about.

The web is full of content. The search engines can only take you so far. As a surfer you don’t want to have to spend a whole lot of time. Most average people don’t spend a lot of time on search engines doing research. They rely on other people to tell them-people they follow-what’s important, what the developments are in their area of interest. It’s a really, really big deal. It’s the next frontier in dealing with all this content, the terabytes that go up on the web every minute of the day, 24 hours a day, and helping people in all market niches, in all interest areas filter through it and just bubble up the best so they can absorb it and recommend it and move on. Come see what you’ve got tomorrow.

Denise: I saw a post that you wrote about “me too sharing.” What does that mean?

Jack: There are 2 or 3 different levels of people on social media. There’s the upper level that curates content that is not already being talked about on social media. It becomes the content and they become the source that everybody refers to and talks about regarding the content that they put up.

Radiohead comes out with a new video-I think they came out with it yesterday. It’s 57 minutes of them doing their material from their new album. The guy who shared that first, I’m pretty sure is the guy that I found it and I shared his stuff. A lot of people shared his stuff. All of a sudden he’s getting more followers on Google +. He’s getting more activity because he originated something first that nobody else was talking about at the time. Then everybody began to talk about it.

The me-too share -that was me yesterday. I wanted to share that with my circles that I thought would really appreciate that. I didn’t discover it and I was on the second level. You can still get a lot of good out of that. A lot of people saw me for the first time. People who are into Radiohead, the band, were all of a sudden passing it around to their friends. It was the first time I had gotten passed around to that kind of group. The first time I’d ever talked about Radiohead and all of a sudden people are saying, “I have something in common with you; music.”

Even on the second level it was kind of a me-too share. The guys that benefit the most from social media like Scoble, Kawasaki, and those are the ones who originate conversations. They reach deeper into the web and Scoble even creates his own content with interviews that he does. They start conversations.

When other people are getting on social media trying to figure out why it’s not working for them like it does for other people, it’s usually because they’re doing a good job of sharing, but they’re always sharing after the fact. They’re always sharing somebody else’s stuff. They’re not leaving the social site that they’re on to go find stuff, to curate things back to that social site that people could really start explosively sharing and talking about. That’s why those guys have these massive followings and most everybody else is still trying to figure out social media.

Denise: Okay, I think this is another good segue. How would you get started curating so you are the one that’s originating the conversation? I know there are a lot of ways people have been doing that up until now. Why don’t you talk about that and the software you’ve developed to do this?

Jack: I don’t think anybody would want to do it on the level that [Robert] Scoble does-I’ll use that as an example. Guy Kawasaki has got a lot of resources like www.alltop.com, it’s a brilliant site. Everybody should check it out to find out what everybody is doing in your niche, and what the top blogs are, and just about every niche out there. He’s got tools and Scoble’s got tools.

They’re both very, very addicted to discovering new things. You get that way when you see the response that you get from some of your posts that really go viral. You’re using other people’s content to do that. In order to do that-Scoble is going to be on Google Reader lots. Lots and lots and lots.

At a certain level people start feeding you things and then you just become this lightning rod. A lot of people would probably break under the pressure of Scoble’s slowest day. He’s just nuts. He follows everybody. He does a lot of it with automation tools, tools that help him gather information from different places like Google Reader but he also does a lot of it manually. Reading through tons and tons of emails and reading through tons and tons of feeds.

Denise: It is mind boggling.

Jack: It’s not really something that the average person wants to do or is going to be able to do. That’s the way those guys do it. They’re just addicted to the news. They know they’ve got to find news that’s off the social networks, that’s not from the social networks, that’s not already been talked about in order to start from or originate conversation and get things passed around. They’re out there on the web with all kinds of different tools doing that.

We created a tool called CurationSoft. What that allows you to do is curate information, do research first, and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr, and really bubble up some good stuff. The most recent stuff on a topic or you can date it and say, “I just want things that have happened in the last year,” or whatever. Depending on what your needs are, you can really quickly get all the content that Google and YouTube and all of those know about from their own searches.

Most importantly, if you are a blogger, you can just drag and drop the content that you want to use right into your post. What that is, is taking away 3 or 4 steps that you normally have to do when you do it manually. Or maybe 5 steps because #1, you’ve got to find the content. Once you do, you’re going between tabs between your blog and the site that you’re curating from. This is just one site. You’ve got to go back and forth 3 to 4 times to get the length, the title, and the snippet from that and it’s all copying and pasting. If you’re going to curate several things that day, you’ve got to do that every single time for every one of those things.

I had it created just for me so I wouldn’t have to do that anymore. Then people were asking, “How are you making these posts?” I was like, “Well, there’s this software…” and it just took off from there. It’s another tool that helps people to gather things and curate and be able to review things and get rid of the bad stuff, the junky content and just put what they want to focus on in that blog post that day. It also happens to work on Google + which we created the software before Google + came out. It was just a pure stroke of luck. It looks so elegant. It looks like we designed it that way. If we didn’t, it just happened.

Denise: How does it work with Google +?

Jack: If you do a search on a YouTube video, and it’s one that you want to share-here’s the thing, you’d have to go to YouTube-if you wanted to originate a conversation and get people talking about Radiohead and you go to YouTube, you go to Radiohead’s channel. You look for the video you want. You grab the embed code or the link. Then you go back to Google + and you put it in there. Then you describe why you did it. You give a little bit of commentary.

With CurationSoft you can just grab it right there. You just type in “Radiohead” and their whole channel and all of their channels come up. You find the one that you were thinking about and you can just drag and drop it right into the little video link window. For some reason, Google knows exactly what to do with that. It even takes away one of the clicks that you’d normally have to do when it says “attach.” You don’t even have to do that. For some reason that works too. I wish we could say that we designed it that way. The video shows up just perfectly. All that’s left to do is say why you posted this video about Radiohead, knitting, or whatever it is you wanted to share.

It saves a lot of time. The first temptation for everybody on social media is to, of course, you’re reading your wall on Facebook. You’re reading your tweets. You’re reading your wall or your stream on Google. You’re going to be very tempted. It’s not a bad thing to just share the really cool stuff that you’re finding from the people that you follow with the people who follow you. You know they don’t all follow the same people you do. There’s really good stuff out there. I’m not saying not to do that.

You also have to spend some time grabbing content that nobody’s talking about right now. It’s easy to do because, like I said, the web is full and there are terabytes of information going up on it every day. Even the biggest guys, Scoble-anybody out there-they can’t surface all the content that is worthy to be shared. They specialize in certain kinds of content anyway. You guys aren’t all in the same niches.

That’s the way to do it. It’s really worked well. I’m going to do a video some time and show how-I had a buddy come over-a guy from high school, friends for life. We liked music back in the 80’s, hair bands, and stuff like that. I was showing him how the software works-I said, “Throw out a band name.”  He threw out a band name. I’m like, “Oh, that’s awesome. I can 99.99% guarantee nobody on Google + is talking about this today. It’s a deep discovery.” It would only have happened in an instance where two guys have been buddies forever, listened to the same music in the 80’s.

You’re going to start some conversation. I got the video from that band and put it up there. People who never talked to me before until that point were coming back on and “plus oneing” it and sharing it and going, “Wow. Blast from the past! That is so cool. I haven’t thought about these guys forever!” It solidified a bond with people that I hadn’t really done yet in any other way. I made my connection through that music, that video. You can do that with pictures or anything else. It was way deep in the archives of YouTube that I did that. When you can share something-everybody’s experience there-whoever is the-you wake up in the morning, you get on your social sites and somebody has said, “Google just bought Motorola.” The first guys who got to put that up were the ones that got a massive amount of attention and sharing and lots more followers that way.

[youtube]http://www.youtube.com/watch?v=oCFIatINd6U[/youtube]

Denise: Yes, so what I’m hearing is really that part of a strategy-if you will-would be to make sure that there is some original conversation origination going on in your social media and blogging strategy. Could you share a little bit of your personal strategy and tactic for curating content? You talked about it a little bit just now, but what’s going through your mind when you are creating a blog post that’s going to be curated? What are you looking for? How are you positioning it?

Jack: It depends if it’s something that’s trendy and it’s now and I’ve got to get this thing done pretty quickly so that I can be one of the first to be talking about it, I’m going to gather up all the blog posts, all the other pieces that have been done on a trendy topic. I’ll pick the best ones and I’ll feature those in the post. I’m thinking about the commentary at the top, how to tie all this stuff together so it makes sense why I am doing it, why these things are featured.

Most people I think would probably be surprised to know, I’m not thinking about SEO as the first goal here. It’s really doing what Google says and their terms of service: “Take care of your readers and we’ll take care of the rankings.” It was something that was extremely hard for me to believe in the beginning years ago when they said that. I did a faith based exercise and said, “Alright. I’m just going to test that. I’m going to take care of my readers and see if Google really pays attention to me the way that they do when I’m really, really focused on SEO,” and they did. I haven’t looked back since.

I do very, very light duty. Of course you’ve got to have a good title. Your keyword needs to be as close to the beginning of that title as possible. In most cases it doesn’t kill you if it can’t be. Of course, the curation is going to naturally load your blog post with a lot of keyword density, natural keyword density. You don’t have to worry about SEO in that regard. You’re curating off content that all describes itself in the same way. You’ve found it based on a keyword that you used to get to it. It’s all going to speak to that keyword. Google has got to understand the relevance of this post. Again, that’s not something you have to worry about.

It’s nice to know that all of those things are being taken care of in the process of doing this type of curation. I’ll put the content together. Sometimes I’ll do some commentary in between each one of the things that I’m highlighting. Most of the time I’ll just put another paragraph at the end; tell them what I told them or just close it out a little bit. Tell them to stay tuned if I’m going to be doing this as a series, which a lot of times you can. New content around that topic is going to continue to service, especially if it’s training. You might not see the end of the content that day.

That’s really it. All these different things are being taken care of behind the scenes. The other thing-if I’m linking to blogs, I have a really good chance each time I do that, of getting a track back link. My link building campaign is also being taken care of behind the scenes just by nature of how blogs work nowadays. You have to check off in your WordPress blog to ping sites when you link to them. That’s your general settings.

Once that’s checked off-every time you link to somebody on the web it’s going to ping them. They’ll get a little notification saying, “You’ve got a new comment.” Except, it’s not really a new comment. It’s a track back. It’s a link. It’s remotely commenting on your site. That all gets taken care of when you curate content. As soon as you link to a specific blog post on Denise’s site, you’re going to get a notification. You can look at that and go, “Wow. I really like what Jack said. I’m going to moderate this through.” It becomes a comment but it’s a way better comment that I can leave directly on your site because the title of my post is what the link is coming back to my site. Way, way better SEO.

Again, that’s all getting taken care of. I don’t think about nearly this much stuff when I do the curation. I just know all of these things are happening as I’m doing it. it’s a very simple process.

Denise: Right. From a tactical standpoint-if you don’t mind one more question-when you find this content in the software-so you enter your keyword and a lot of content comes up with let’s say Google Blogs-what you’re dragging into your blog post – do you read the blog post to make sure you’re sending them to something that you…

Jack: Oh absolutely.

Denise: Okay.

Jack: I view everything. Some of the best tools in the world give you enough rope to hang yourself.

Denise:  That’s what I’m thinking.

Jack: You have to have an editorial policy that’s very strong. If you’re going to be a very good curator, you have to vet every single thing you put on your blog or you put out on your social stream. Absolutely.

You could just look at it and drag everything over. I guarantee, you’re not going to get the results that you want. Your readers-you’re expecting them to go and read it and you haven’t even gone and read it. They’re going to come back and they’re going to tell you, “That was a crappy article,” or, “That was the most terrible video I’ve ever seen. I tried to learn something. This said it was going to teach me but the audio was all messed up. I couldn’t hear them,” whatever. You have to vet everything.

Denise: That’s a really important tip.

Jack: It doesn’t take long. That might be something that people are like, “Oh my God. I’ve got to read everything?” No. I can look at something-I know Denise, you can back me up here-used to look at something, scan a few paragraphs, look at the site itself and know right off the bat whether this is a good source. And, as you get to know your market, the usual suspects will always be coming up. You’re going to be citing them quite often. They’re the movers and shakers.

I know when I see something from www.readwriteweb.com, I don’t always have to even go vet that. They have such high standards that I can just drag that over and know that they’re going to be taken care of when they go to www.readwriteweb.com and read this article.

Denise: Exactly.

Jack: It gets easier as you go along. The longer you’ve been in a niche, you can recognize who you want to feature when you’re doing a curation on a certain keyword topic. For me, it’s www.zdnet.com, or www.readwriteweb.com, or Darren Rowse at www.problogger.com. I have no problem not even looking at an article. Although, I’ll probably go read it anyway because it’s probably going to be good for me to do. I could actually blindly curate that stuff. Those guys, I know, unless one day they wake up and go totally evil-which never has-like Brian [Clark] at www.copyblogger.com and places like that, I know they’re going to be in good hands when I take my readers there.

Denise: One more thing. I keep thinking of more things I want to ask you if you don’t mind. Do you have a different strategy for different platforms so what you would share on Google + versus putting in a curated blog post versus what you might put on your Facebook page?

Jack: No. I’m not really systematic like that. A lot of people, even my partners, are like, “Why do you share things that don’t have to do with blogging, curation, or consulting, or Internet marketing?” You’ve got to be able to show people that you’re a real person. People want to follow people. They want connections with real people. They’re not going to listen very much to people who are always hiding behind-or always turned on-their marketing is always on, their marketing hat is always on. People don’t like that. That’s not the way social media works.

I just share a good mixture-if I feel like I haven’t shared something on Internet marketing for a while, I’ll be cognizant of that. I’ll make a note-a mental note-to go read my feeds and get some of that in there too, to remind people that’s really my main intent of doing all of this is to help people with that kind of stuff. It’s just really fun to be an actual person who uses social media and does the blogging thing just to inform people about anything. On your blog, you have to stick to your topics. On social, you don’t and you shouldn’t stick to just the things that are in your Google profile, or on your Facebook about page, or info page. I’ve found that it really works well.

I have seen countless times where I’ve made a connection with somebody because I shared something that was just a personal interest that sparked them to respond to me and go, “Wow.” I’m looking at a person who has never responded to me before and I have watched this multiple times. I will check sales information and those people come and buy product.

Denise: There you go.

Jack: Or, they’ll do consulting or-I watch them respond to me for the first time and then shortly after that, or on the same day, they’ll go and buy all my products because we made that connection. It might have been about Scooby Doo for all I know. It doesn’t matter. A lot of people, they don’t trust that that’s the truth. They don’t feel comfortable sharing personal stuff. It’s just interest. It’s all the stuff you have in your about page on Facebook anyway. It’s those kinds of things but it really works. I can do as much marketing being myself as I could very, very systematically sharing all just link building stuff and everything else.

Denise: Right. That’s a great point. I think that’s a great place to wrap this up after you tell us where we can learn more about CurationSoft.

Jack: www.curationsoft.com. We have a free trial that just launched. You can play around with it for 14 days and do some really serious, good curation. It’s not restricted in any way. You can get to know about this and also the blog on www.curationsoft.com describes a lot of tactics in more detail about what curation really is and how to do it, some things you should think about, how to use the software better. That’s all at www.curationsoft.com.

Denise: Okay, excellent. Well Jack, I want to thank you for taking time. I know I took more of your time than I said I would. I appreciate your insights. I think you gave some really great nuggets and tips to the audience. I’m looking forward to getting some feedback and hearing what people think of this. I think that you’ve really shared a lot of great things with us today.

Jack: Thanks. Thanks for having me here.

Denise: You are most welcome. I look forward to curating some more blog posts.

Jack: It’s more fun. It really gets addictive.

Denise: Yes. Thank you. It’s great software. Just for full disclosure, I have a review copy that Jack very generously gave to me and it is very simple to use. It’s very powerful. Go get your free trial of CurationSoft.

Jack, thank you. Blog on.