It’s all about showing up.

I think it was in 2007 or so when I first started really focusing on Visibility.

As the Web grew and new platforms were rapidly launching, it became essential for online business owners to focus on getting found on the web, and the way to do it was by boosting their online visibility.

At the time, my attention was on business blogging. Then Twitter started getting a lot of buzz, and then Facebook, and then … you probably get the point.

I have no idea how many social media platforms there are on the Web now, but I do know there are more platforms than any person can keep up with or needs to be active on.

It’s also never been more important to be visible to your community and ideal audience than it is today.

And the key to visibility is CONSISTENCY.

I used to be more consistent about posting Visibility Tips on Instagram, though I’ve scaled back in the last few months. I did a search for Tips posts and I’ve posted over 300 in the last 8-9 years. 

I found dozens of tips and quotes about consistency and decided to share the (updated) one above.

The Tip sums up what was true in 2015 when I first posted it, and what is still true today.

While it sounds simple, I realize that consistently creating great, original content is not easy and can be overwhelming. 

Here’s why it’s important though…if you want the right people to find you, your business, your services, and your products, it’s vital for them to see you, learn about you and know what action to take in order to work with you.

Take a look at the six C words in the image above.

Now, reflect on what each word actually means in the context of marketing your business:

• Create (bring something into existence)
• Consistent (make a schedule and stick to it)
• Compelling (unique, authentic, help your audience grow)
• Content (text, video, audio, images – any or all)
• Critical (make a commitment to do it)
• Competitors (how do you stand out?)

Do you have any gaps in your content marketing? Weak areas? 

Take note and make a plan to shore up your visibility with consistent, compelling content. 

It’s not difficult. It takes consistent action. 😎

Recommended

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

Content Entrepreneurship 101

The Tilt (newsletter)

*Some or all links on this page may be affiliate links, which means I may receive a commission if you make any purchases based on my recommendations.

Featured photo by Nattu Adnan on Unsplash

The post Here’s How to Get More Visibility appeared first on Adventures in Visibility.

The email was a reminder of essential business tasks every content entrepreneur, blogger and solo professional should review and take action on at the beginning of the year. 

One in particular popped out at me since it’s something that crosses my mind every time I see – or don’t see – this on a blog…

Creating a universal avatar can be the difference between being anonymous and being known and recognized. Using an avatar gives you visibility and recognition when you are posting and commenting online. Keep in mind people want to see people and your headshot helps create relatability.

Dan mentioned Gravatar, a free tool created by Automattic, and is integrated on millions of sites worldwide.

Now, if you don’t want people to know who you are and recognize you around the Web, that’s OK. I get it. I have friends who feel that way (they are not business owners, though).

However, if you’re building a personal brand, you’re an author, a coach, consultant, influencer, etc., then I recommend you use an avatar so you have better visibility and are recognized by your intended audience.

And, the easiest way to create one is with Gravatar.

1. First, set up a free account on Gravatar.
2. Then, upload an image – your headshot (remember: headshot = relatability).
3. Next, add the email address you use when you comment on blog posts.
4. Your email address will be verified and then your Gravatar will be live.

The next time you comment on a blog post that has Avatars enabled, your image will be associated with the comment.

You can see the difference in the image below. Or, in this article.

Have you set up a Gravatar?  If so, post the link to your profile! (here’s mine)

Blog cover image: by Kinga Cichewicz on Unsplash

The post Gravatar: A Subtle Way to be Seen appeared first on Adventures in Visibility.

I’m on a mission to make sure you have a strong foundation in place online for your business so you can get more visibility and attract more clients.

A few months ago I shared with you the path for getting found on the Web. In one way or another, this is the work I do with all my clients.

Here’s the blog post if you missed it.

To recap, your foundation consists of your website, your email marketing strategy, and the content you create. So now, let’s look at the most viewed page on most websites…

👉Your About Page is one of the most important pages on your website. 

Many businesses overlook the importance of the About Us or About Me page. Don’t be that person!

Contrary to popular belief, though, it shouldn’t be all about you.

Recently I opened an incognito window in my browser. I typed in my name and as I expected, my website was at the top of the search results. And, my About Denise page was the second result as you see in the screenshot above.

This is a free organic search result that pops up when someone types my name in a search bar. 

When is the last time you did a search on someone’s name to find out more about them?

It happens ALL. THE. TIME.

When is the last time you typed YOUR name in the Google search bar? What were the results?

An About page is a special web page on a site where your readers/visitors learn more about you and what you do. This is not a contact us page.

~Neil Patel

For some quick tips to update your About page, check out Neil Patel’s 3:45 minute video. Take notes, and spend an hour or so reviewing and then updating your current About Page. 

I recently updated my entire website and worked with a copywriter to update some of the content on my About page.  I recommend you do this too if it’s been more than a year since the last time you revised yours.

When’s the last time you updated your About Page?

For more excellent tips to create a powerful, client-attracting page, check out this list of seven mistakes to avoid when you write your About page, by the pros at Copyblogger.

After you refresh your About Page, post the link in the comments. I’d love to take a look at what you’re up to! And you’re welcome to post questions about About Pages, too. 😎

If you would like some guidance around crafting an About Page, I’m available for you to “ask me anything.”

Featured photo by Irina Leoni.

The post Does the About Page on Your Website need Help? appeared first on Adventures in Visibility.

As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.

It’s important to get out there consistently so you’ll be found and there are a lot of ways to do that. In the 1:34-minute video below, you’ll hear a bit about what I have to say about invisibility and visibility…

Once you’ve got your foundation in place, then it’s time to step up and start experimenting to find the right platforms to spend your time on. You need to test tactics to find what works and what doesn’t work for you.

RECOMMENDED: How Do I Start Building My Platform

There are no one-size-fits-all strategies and tactics. There are best practices and that’s where you begin.

Once you settle on specific strategies and tactics, then it’s all about consistency and one more thing…

…checking your results.

RECOMMENDED: How to Test Your Social Media Content to Get Better Results

Nothing is static in digital marketing, social media, and the online world. It’s important to set aside time to review, tweak, optimize and test again.

And here’s my pitch now for you  😎 :

Forget the guesswork!

I’m back with the final 30-Day Visibility Challenge in 2016.

I’ll be teaching you the exact step-by-step system I use to keep my social media presence optimized to continuously get more visibility without spending a dime on ads.

With support and accountability, you get 30 days and 30 tips focused on improving your online visibility, taking daily action over the course of Challenge:

30 Easy Ways to Boost Your Visibility on the Web

This challenge will include three live Q&A segments for deeper, more personalized help with your digital marketing, with plenty of time built in for getting it done! You’ll receive daily prompts designed to help you optimize and improve your online presence. Plus there’s a private Facebook group for getting help and feedback. I participate every day and there’s a tech geek in the group to help you as well.

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Ready to check out the challenge? If you noticed in the description for the video above, there’s a promo code. If you use fbget20 when you register, you’ll save 20%. Sweet!

 

You want to make a difference; you want to serve your audience… You can. And… “You gotta show up if you wanna be seen…” ~The Avett Brothers #adventure #biztip

A photo posted by 🌎Adventures with Denise (@denisewakeman) on Jul 4, 2016 at 7:11pm PDT

The post Is Your Business Invisible? It’s Time to Boost Your Visibility! appeared first on Adventures in Visibility.

Little tweaks can make a big difference.

As I discuss in the short video (1:37 min) below, once you have your foundation established, then you move into the strategy and tactics to amplify your message.

I asked some of my Online Visibility Challenge alumni what they have implemented that has made a lasting difference to their online marketing strategy.

Here are seven easy to implement visibility tips they shared that can give you a long-term boost:*

1. Add Click to Tweet to your blog posts so your readers have a fast, simple way to share your content to their Twitter followers.
2. Share your content multiple times over your social networks. Sharing once limits the number of people who see your content. Create a schedule or editorial calendar to easily manage when and where you post your content.
3. Use large, branded images on your blog posts. They stand out when your blog posts are shared across social media.  Canva is a great tool to use. Select one of the templates and create your image. Make sure your image is at least 560 pixels wide so it shows up in a large format in social new feeds.
4. Create microcontent from your blog posts and drip it across your social networks.
5. Have a clear Call to Action in every social profile to send people to your website or lead magnet.
6. Set up an account on Gravatar.com so your comments on blog posts always include your profile picture. People want to see your face, not a logo.
7. Use a social media management tool like Hootsuite (my preferred tool) or Buffer to schedule tweets and status updates. This will help you be more consistent in the content you’re sharing with your audience. Consistency is key for maintaining visibility on the web.

Simple as these tips are, implementing them can make a positive impact on your visibility. And this is just the tip of the iceberg. 

At this point, you might be thinking “I get it, but, I still don’t understand how it all works!”

That’s why I created the Online Visibility Challenge…

This program will show you exactly what to do. It will help you understand your options, learn what tools work best for your business, and how to implement a plan that gets you results. Click here to learn more. The next Challenge begins on November 3.

Create microcontent from your blog posts and drip it across your social networks. Click to Tweet

*Tips contributed by Terry Green, Glori Anibarro, Paula Gregorowicz and Thuy Pham.

The post 7 Simple Visibility Tips That Can Make a Big Difference appeared first on Adventures in Visibility.