I’m not saying that no one knows who you are. Obviously, there are people who know, like, and trust you, who are your greatest fans and think you’re amazing. But, there is a whole wide world out there of people you could be reaching, but you’re not — if you don’t know how to use social media effectively and with purpose.
You go on Facebook and you post pictures of your dog or your kids, and occasionally, you’ll mention your new offer. And nothing happens.
So maybe you have decided that social media doesn’t work for business, or at least, it doesn’t work for you, for your business. You know there are people for whom it does work, but you are not one of them. Maybe those people are social media experts. They must be, right? How else can they get Facebook or Twitter or LinkedIn to actually bring them clients? You’ve never seen that happen.
Here’s the thing, you don’t need to be a social media expert to have better visibility on the web. You just need to understand how it works.
You don’t need to be a social media expert to make it work for your business.
I’m Denise Wakeman and I’ve been using the Internet as a marketing tool since 1996. Back in those days, there were no social networks. Heck, back then hardly anyone had an email address or website, much less a blog or an email list. Since then, I’ve built three businesses using tried and true online marketing strategies. As the tools have evolved, my business has evolved and grown.
Today, it’s easier than ever to get started. I love the array of tools and I love experimenting and trying new tactics to discover what works best. It’s an exciting adventure for me and I love sharing what works with my clients and students. But I realize it doesn’t feel like that for everyone. It can feel overwhelming to try and figure it all out.
That’s why, since 2003, I’ve focused specifically on helping entrepreneurs and business owners grow their businesses by building their audience through increased online visibility. I am passionate about helping entrepreneurs navigate through all the options so they can use social media to boost their visibility in ways that work for them, to get on the radar of more people they can serve.
Visibility is important because it’s how you get attention on the web.
What does that mean? That means if you want to attract the attention of your ideal prospects, you have to be active, you have to publish content, share content, and build relationships with the people in your networks. That is how you stay top of mind, which is what visibility is all about. I know it sounds overwhelming, but it doesn’t have to be…IF you know what to do.
If you’re not sure why having a visible presence online is important, think about this: your competition is probably doing it, and even if they’re not, the more people who see your business activities, are aware of what you’re up to and who you’re working with, connect with you and engage with your message on social networks, the more opportunities you will attract. I experience it daily and have seen it happen for others. But, and it’s a big “but,” you have to be consistent and focused on your efforts.
At this point, you might be saying “I get it, but, I still don’t understand how it all works!”
That’s why I created the 30-Day Visibility Challenge…
This program shows you exactly what to do. It helps you understand your options, learn what tools work best for your business, and how to implement a plan that gets you results.
30-Day Visibility Challenge – November 2016
Here’s how it works to support your increased visibility and experimentation with strategies, tactics, and tools.
- 30 days and 30 tips focused on improving your online visibility
- Focus on taking daily action over the course of Challenge: 30 Easy Ways to Boost Your Visibility on the Web
- Three live Q&A segments for deeper, more personalized help with your digital marketing
- Plenty of time for getting it done! Daily prompts are designed to help you optimize and improve your online presence.
- The private Facebook Group will be open and active throughout the program. I pop into the group every day to answer questions and share new resources.
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Imagine what a difference spending just a few minutes a day marketing your business could do for your visibility. It’s a tiny investment of time yet it could make a huge difference.
That’s where the 30-Day Visibility Challenge comes in…
(if you already know you’re all in, click here)
…30 days devoted to getting more attention for your business and recognized by more people.
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What can happen in just 30 days?
- After 30 days, you will know so much that you’ll be able to use all the tools that are available to you to get the very most out of social media.
- You will be able to adapt as things change in the future because they always do.
- You will know where to focus your time, energy and resources to get the biggest impact from your message.
Social media is not just for extroverts
Quite a few of the people who attended the first series of Challenges are very shy, more introverted than me. Now, they are experimenting with new ways of being seen. They’re trying things they’ve never done before, and they like it. That’s a big deal to me. That makes me thrilled. I’ve been told,
“I didn’t want to be seen, I didn’t want to make a mistake. Now I’m following new people, I’m creating videos and connecting with more people. A total change.”
Building visibility and an audience takes consistent daily action. It’s about nurturing relationships, sharing your expertise and then, finally, making an offer. Not the other way around. It also takes time. You can’t expect great results if you start a week before your book or product or service launches.
We live in an “attention economy.” If you want to become a known expert, get invitations to speak, be a guest on podcasts and hangouts, contribute to books, present at conferences, then you must be able to get the attention of those you want to serve. You need to be known, and your presence must be strong, easy to find and consistent. There are no shortcuts.
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While I can’t give you the whole social marketing picture in 30 days, you will learn how to use specific tools and tactics and so you can shape your own visibility destiny. It’s about finding your own path.
It isn’t just about following the herd and doing what everybody else does with digital marketing. It’s about making it work for you in your own unique way, in a way that serves you, in a way you enjoy that is fun for you and helps you find strengths you didn’t even know you had.
There are so many options that really, you can create a path that is totally unique to you. Maybe you hate to write but love making videos. Your path then would include creating more social videos to get your message out. Or, you can’t stand to be on camera. Maybe audio is the best way for you to express yourself.
Of course, it’s hard to know if you like something if you’ve never tried it. My job is to not only teach you new tactics, but to encourage you to tap into your curiosity and experiment. One of the things people liked about the first round of Challenges is that there was an incentive to actually try whatever new thing I was asking them to do. At the end of each week, I held a random drawing of all the people who participated and then awarded a prize to the winner.
This time around, I’ll continue to do whatever I can to motivate you to experiment and try more beyond what you already know.
The challenges are no-pressure fun ways to familiarize yourself with many of the marketing options available and decide if they’re right for you, by giving you opportunities to experiment in a safe environment, in front of an audience of people who are learning, just like you.
And in the end, you’ll have a personalized, social media roadmap, with clear directions that will get you to your destination.
Here’s how we’ll do it together:
- 30 days focused on improving and boosting your online visibility
- Focus on 30 easy ways to optimize your social media presence without spending a dime on ads
- Three weekly Q&A segments for deeper, more personalized help with your online marketing: November 10 and 17, December 1 at 1 pm PT/ 4 pm ET
- Prizes for randomly chosen winners from those who do the work (details provided during the Challenge)
- Accountability, accountability, accountability.
- Time for implementation to develop your strategies and implement your tactics.
- The private Facebook Group will be open and active throughout the program. I pop into the group every day to answer questions and share new resources. I am your champion and you can depend on me to support you throughout the Challenge.
The Challenge kicks off on Monday, November 7, 2016
Why now?
Because every day that you don’t is a day that you could’ve been increasing your visibility. Visibility is something you build over time, so every day you wait to get started is time that’s passing. Anything more urgent than that?
It doesn’t matter that you waited this long. It doesn’t matter that you weren’t able to make social media work for you before. Now is the day that everything changes. Now you have a comprehensive, step by step, done-with-you program to get you where you want to go.
In 30 days, you will have created a visibility path that’s exactly right for you.
And you know that Chinese proverb about the best time to plant a tree?
It’s the same for building your online visibility. Don’t worry about what didn’t get done in the past. Today is the perfect day to take action and begin!
30 Easy Ways to Boost Your Visibility on the Web
The Visibility Challenge kicks off on Monday, November 7, 2016
Q&A Dates: November 10 and 17, December 1
Time: 1 pm PT/ 4 pm ET (60-75 minutes; check your local time here)
Investment: $147 for the 30 Day Challenge
(payment plan available at checkout)
All sessions are recorded for your convenience and replay if you can’t make the live calls.
The private Facebook is opening soon, and your colleagues are waiting to meet you!
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Why register today?
Two reasons. When you take action now, your mindset changes. You begin to see how you can implement new ideas right away, even before the program begins. Your thinking shifts and you start feeling excited about the possibilities.
And, this is an unprecedented opportunity. For a group training like this, I would normally charge around $497 for one month. For private, one on one mentoring it’s much, much more.
I want the program to be affordable so I can help as many entrepreneurs as possible get the support and accountability they (you!) need to start seeing positive results with their social marketing.
I promise you, I’m going to make it a great learning experience and help you get on the path to better visibility for your business.
Click Here Now to Join the Visibility Challenge
(payment plan available at checkout)
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I look forward to going on this Adventure in Visibility with you!
Denise Wakeman
P.S. That’s me, finally arriving at Machu Picchu after a 6-day trek on the Salkantay Trail in the Andes!