Do you test your social media content?
Do you know which types of content get the best results?
You’d think after 20 years of marketing my business online, it would be second nature for me, but, I confess…my testing is sporadic.
Sporadic testing gives imperfect results and makes it difficult to make smart decisions. Consistent testing gives you real data that can be used to make smarter decisions.
It’s easy to get caught up in all the fun stuff like creating content, connecting, and engaging with your peeps.
Testing takes discipline and patience. The results can be exciting too… when you begin to see patterns emerge and implement changes based on your results. [Read more…]