I was taking a walk the other day, thinking about lead generation and how to express the concept and essential processes required to attract new leads for your business.

What came to mind is fishing. It’s not an original metaphor and I don’t even like fishing, but I do understand what it takes to catch a fish and it’s a pretty good way to illustrate lead generation.

When I was a kid, our family went camping a lot during the summer. Cheap vacations! And, living in California, there are lots of state and national parks that are perfect for family adventures. 

One year we camped at Mineral King in the Sequoia and Kings Canyon National Park. We were with my grandparents, aunt and uncle and cousins. I have no recollection how old I was – maybe 7 or 8, but this was the year I learned how to fish. Paw, my grandfather loved to fish.

I was not crazy about fishing. And, when I caught a fish, I immediately threw it back in the water much to the dismay of my parents who were anticipating a fish dinner. I digress. [Read more…]