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Lead Generation – 5 Easy Steps That Will Grow Your Prospect List

By Denise Wakeman

Lead Generation - 5 Easy Steps That Will Grow Your Prospect List

I was taking a walk the other day, thinking about lead generation and how to express the concept and essential processes required to attract new leads for your business.

What came to mind is fishing. It’s not an original metaphor and I don’t even like fishing, but I do understand what it takes to catch a fish and it’s a pretty good way to illustrate lead generation.

When I was a kid, our family went camping a lot during the summer. Cheap vacations! And, living in California, there are lots of state and national parks that are perfect for family adventures. 

One year we camped at Mineral King in the Sequoia and Kings Canyon National Park. We were with my grandparents, aunt and uncle and cousins. I have no recollection how old I was – maybe 7 or 8, but this was the year I learned how to fish. Paw, my grandfather loved to fish.

I was not crazy about fishing. And, when I caught a fish, I immediately threw it back in the water much to the dismay of my parents who were anticipating a fish dinner. I digress. [Read more…]

Filed Under: List Building Tips Tagged With: lead gen, lead generation

How To Promote Your New Lead Generation Offer

By Denise Wakeman

How to Promote Your New Lead Generation Offer

When is the last time you updated or created a new free lead generation offer (gift) for your website visitors? If you’re not getting many sign ups on your current offer, it could mean that it’s time for an upgrade. 

First, to be clear about what a “lead” is, here’s a definition from HubSpot:

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

And lead generation:

Lead generation is the process of attracting and converting strangers and prospects into those leads…

It had been a few years since I had created a new lead gen offer and it was stale.  I had put off developing something new because it takes time and energy. You need to know what your ideal client wants, create it and then deliver it. I can be lazy sometimes, but I finally took action.  [Read more…]

Filed Under: List Building Tips Tagged With: lead gen, lead generation, list building

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