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How to Create a Social Media Schedule That Is Truly Effective

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How to Create a Social Media Schedule That Is Truly Effective

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]

Maintaining a Content Marketing Calendar

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This is a guest post by Anita Campbell, CEO of BizSugar.

Create an Content Marketing Plan

Maintaining a Content Marketing Calendar

You've heard content is king, right? Well, it is. You may have the most fantastic product on the planet, but no one will know what it is unless you describe it to them. And no one will know it exists in the first place unless you get the word out. Both of those tasks are accomplished through content marketing.

But just having information on your Web site isn't enough. People have to find you, so you need a way to bring them to your site, which means you need content in more than one place. It can become difficult to keep track of it all. What you need is a content marketing calendar. The first step is to decide where you're going to place content. Here are a few essential locations to start with.
 

Your Own Blog

It's not enough to simply build a Web site that sells or displays your product. You need a place to talk about it, to provide information to current and prospective customers, and for people to engage in discussion about your products and services. Giving people a place to do that means you maintain some control over the conversation, so if there are complaints, you can deal with them head on. Post on a regular basis with the help of an editorial calendar—a part of your overall content marketing calendar—to keep people interested and coming back for more.

[Read more…]

Do You Have a Social Marketing Plan?

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(Listen to the 2:57 min audio of this post.)

Time-planning Building a visible presence on the web takes not only consistent action, it also requires that you are constant…constant with your content production on all platforms.

You know, if somebody lands on a site that has not been updated in a few weeks or months, it's like going into a shop with no stuff on the shelves, dirt on the floor and broken windows.

In order to stay constant, what do you do? You need to start with a plan. If you're haphazard about your activity it shows. So here are a couple of things to think about when developing your plan:

What is your message?

Who do you serve?

What do you want them to know about you and your business?

Once you have those questions answered you create a schedule and plot out how you're going to educate, entertain, and engage your community with your content.

You need to schedule time for your blogging and social media activity. So get a calendar and mark off blogging and social marketing time every week. Set aside dates and times. Schedule two to threes times per week for posting on your blogs. The indisputable fact is, the more you post, the more traffic you'll get. Then also schedule time to read and comment on other blogs in your niche, so you stay up to date with what's going on in your industry.

So, what goes on your blog? What goes on Twitter? What goes on Facebook? This is where your editorial calendar comes in. Debbie Weil, in her presentation for Blogging Success Summit, pointed out lessons we can learn from Whole Foods about how they organize their content: [Read more…]