This is a guest post by Anita Campbell, CEO of BizSugar.
Maintaining a Content Marketing Calendar
You've heard content is king, right? Well, it is. You may have the most fantastic product on the planet, but no one will know what it is unless you describe it to them. And no one will know it exists in the first place unless you get the word out. Both of those tasks are accomplished through content marketing.
But just having information on your Web site isn't enough. People have to find you, so you need a way to bring them to your site, which means you need content in more than one place. It can become difficult to keep track of it all. What you need is a content marketing calendar. The first step is to decide where you're going to place content. Here are a few essential locations to start with.
Your Own Blog
It's not enough to simply build a Web site that sells or displays your product. You need a place to talk about it, to provide information to current and prospective customers, and for people to engage in discussion about your products and services. Giving people a place to do that means you maintain some control over the conversation, so if there are complaints, you can deal with them head on. Post on a regular basis with the help of an editorial calendar—a part of your overall content marketing calendar—to keep people interested and coming back for more.