Ever since Jeff Sieh started his Manly Pinterest Tips show, I’ve been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we’re going to find out the back story and what stepping off the beaten path has done for Jeff’s brand and visibility.

On the Hangout we discuss:

• Why Jeff Sieh started the “Manly Pinterest Tips” show
• The rise of the visual web
• Importance of thinking “mobile first”
• Good looking images (and great content) is now just the cost of sitting at the table on social

(Timestamps are included on YouTube)

Not To Miss Moments

 3:06 What got Jeff involved with Pinterest and starting Manly Pinterest Tips Show
4:27 Started The Manly Show with Les Dossey, Stephan Hovnanian, Wade Harman, and Mike Allton
6:42 How did Jeff expand his use of Pinterest
8:32 The fastest growing demographic on Pinterest
9:24 Is there a difference in content between what men and women post
10:19 Check out Constant Contact’s boards
11:33 Pinterest’s smart feed
14:38 47 million people using Pinterest; expected to outpace Facebook for new users
16:04 How can marketers use Pinterest? {consultants, service professionals}
19:31 What accounts for the rise of visual on the web?
21:11 Are you a feed scroller?
21:42 What Jeff creates for every blog post
25:07 Using Instagram to tell your story
26:51 How do we think mobile first?
28:32 Popups on mobile, do they work?
31:05 Jeff’s most memorable adventure(s)
34:39 Text 33444 to get Manly Pinterest Tips

Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Jeff:

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Learn More About Pinterest and Microcontent

Using Micro-Content To Boost Your Visibility Online

How to Use Pinterest for Dull, Academic or Yucky Topics – Adventures in Visibility with Joan Stewart

About the Guest

Jeff Sieh is Creative Director at His Design, Inc and Head Beard at Manly Pinterest Tips where he is creator and host of The Manly Pinterest Tip Show.  With top tips, pop culture, comedy and just plain fun, Jeff teaches Pinterest techniques unlike any other.  

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
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  (if you enjoyed this interview, please rate and review it on iTunes!)

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show! 

The post Going Off the Beaten Path to Build a Brand | Adventures in Visibility with Jeff Sieh appeared first on Adventures in Visibility.

Marking the 2 year anniversary of Adventures in Visibility, I welcome back my good friend Mia Voss of The Mia Connect.  Mia recently spent 3 weeks in Italy celebrating her birthday and brilliantly designed the adventure as a showcase for several travel brands. #MiaOnTheGo Brand Ambassador provided a spotlight and new visibility for the companies she worked with, as well as herself. We discuss the why, what and the how that sparked Mia’s adventure and what that’s done for her business.

On the Hangout we discuss:

• How brand ambassadorship and The Mia Connect are related
• How Mia put together #MiaOnTheGo
• Lessons learned on her adventure
• What happens after the event

Check out the event page for comments and photos.

(Timestamps are included on the YouTube video)

Not to Miss Moments in the Interview

3:33 What was the impetus for Mia’s Adventure in Italy and Mia on the Go
5:14 Checked with Winerest to see if they wanted a Brand Advocate
6:27 How did birthday trip become a media trip?
7:34 How important is having an established platform
8:06 What does a sponsor look for?
8:19 Check out Winerist.com
9:06 Created Board of Influencers
10:12 Mia managed to get a cat video into the mix

 

A video posted by Mia Voss TV (@themiaconnect) on Mar 30, 2015 at 8:58am PDT

11:13 How does The Mia Connect integrate with being a Brand Ambassador
11:49 #MiaOnTheGo for the Adventure
14:02 Being mindful about how much she posted
15:25 Mia’s album of photos and video 
18:48 What kind of work was involved to put together the itinerary?
19:20 Shout out to Nazim Beltran and Pio dal Cin
19:47 50th birthday Hangout video
21:37 Getting positive feedback from Italian businesses
22:23 Gift of showcasing Roman tour operators
23:21 How to decide who to partner with
24:41 What happens after the Adventure?
26:18 Case study by Debi Davis 
26:43 Shoutout to Lynne Knowlton and the #treehouse
27:39 How is Mia documenting the process?
30:04 What’s next?
30:53 Time to learn Italian!

Italian Ambassadors:  Nazim Beltran, pio dal cin, Adelheid Hörnlein and Mark Davenport of PARADISO INTEGRALE The Power of Relationship  

Brand Sponsors: Winerist, Hotel Dei Mellini, Hotel Dei Borgognoni, Ca’ Del Poggio, Villa Toderini, Marignolle relais & charme, Liv Italy, ViniCultural Tours and 500 Touring Club Florence, Italy  

Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Mia.

[smart_track_player url=”https://soundcloud.com/denise-wakeman/mia-voss-on-the-go” color=”5181cd” title=”#MiaOnTheGo – Mia Voss on Adventures In Visibility” artist=”Denise Wakeman” ]

Mia Voss is an entrepreneur juggling several great ventures that all have one thing in common: building a stronger community. Best known for her online Google Hangout program, The Mia Connect Power Chat, Mia’s main focus is on providing great programming and connecting her audience to the people & businesses they need to know.

Mia’s social links:
http://TheMiaConnect.com
https://plus.google.com/+MiaVoss
https://twitter.com/TheMiaConnect
https://www.facebook.com/TheMiaConnect
http://www.pinterest.com/themiaconnect/

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes 
  (if you enjoyed this interview, please rate and review it on iTunes!)

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show! 

The post #MiaOnTheGo – A Study in Brand Ambassadorship and Visibility | Adventures in Visibility with Mia Voss appeared first on Adventures in Visibility.

Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business.

In this show, Ande and I discuss the business strategies necessary for entrepreneurial adventurers to succeed:

• Why mindset matters and how to manage yours
• How to build your credibility
• Establishing your online presence
• What you can do to create lots of visibility
• And much, much more!

Check out the event page for comments, questions and photos.
(The video is timestamped on the YouTube page.)

Key Moments Not to Miss

2:02 The winning strategies you need to cultivate to have entrepreneurial success
2:47 How did Ande come up with the concept of the Entrepreneurial Adventurer
5:18 Focus on Brand Promise, how to reach audience and how to be profitable and sustainable
6:05 It takes a village to raise a business
7:57 What do we need to do as entrepreneurs to keep the attention on our business?
8:49 Ask not what your followers and audience can do for you. Ask what you can do for your followers and audience.
9:58 You build visibility one conversation at a time.
10:16 Focus on others’ work and share it
10:46 Consistency is key.
11:33 Manners. Use the tone you’d use if you were in front of the person.
12:09 What’s Ande’s favorite scheduling tool?
12:41 Twitter is Ande’s favorite bar… uh social media platform…
13:41 You need to be constant with your presence
13:54 It builds faith and trust in you and your business. You become reliable in people’s minds and hearts.
16:20 Where should you build your visibility?
17:41 Use hashtags to find out what’s trending and what’s getting a lift
17:56 Use tweet chats to build connection and engagement
19:50 Denise – If they can’t find you on the web, you don’t exist, you’re invisible
22:44 Fear and doubt are part of the entrepreneurial journey
26:19 You cannot build your business in a vacuum
27:40 Ande discovered Denise in 2008!
28:57 The final question… What is Ande’s most memorable adventure?

Download the Audio 

For your convenience, the mp3 is posted below, from the live Hangout with Ande.

[smart_track_player url=”https://soundcloud.com/denise-wakeman/ande-lyons” ]

About the Guest

Ande Lyons is an enthusiastic and experienced entrepreneur with an MBA and four successful businesses to her credit. She is the founder and Chief Possibility Officer of Possibility Partners, where she helps Startups and Early Stage Entrepreneurs launch, brand and build their businesses without spending a fortune or wasting time.

Join Me for Future Adventures in Visibility

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes 
  (if you enjoyed this interview,please rate and review it on iTunes!)

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show!

The post Winning Business Strategies for Entrepreneurial Adventurers with Ande Lyons appeared first on Adventures in Visibility.

If you’re self-publishing a book, you probably know there are a lot of costs involved. You may have wondered if you should do a crowdfunding campaign to help defray the expenses and publish your book.

Luna and I talked about her adventure using Kickstarter, the crowdfunding site, to publish her books. Luna reveals why her campaign was almost rejected by Kickstarter, and that it took some creative thinking to make it happen.

During the Hangout, we discussed:

• Why Luna choose Kickstarter
• What’s involved with using Kickstarter
• Luna’s tips for using Kickstarter to publish a book
• How the Kickstarter campaign impacted Luna Jaffe’s business

Check out the comments and post-show Q&A on the Google+ Event page.

For your convenience, here’s the audio and transcript for the Hangout with Luna Jaffe:

[wpdm_file id=28]

• Watch past Adventures
• Subscribe on YouTube 
• Subscribe to the Podcast
• Get your copy of Wild Money: A Creative Journey to Financial Wisdom
• Check out Luna’s Kickstarter campaign and video

Be sure to visit Luna Jaffe’s website for more information, and follow her on Google+!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

The post How to Use Kickstarter to Publish Your Book – Adventure in Visibility with Luna Jaffe appeared first on Adventures in Visibility.

We were a few minutes into the conversation when the Hangout crashed. We scrambled to get back online and carried on.  Like I said in the first hangout, it’s an adventure and an experiment.

Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability.  And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.

The video is about 22 minutes and has some important nuggets of wisdom from Rachna.

Enter to Win a Book

I have two copies of Internet Marketing for the Rest of Us, that Rachna has generously given me to give away to two lucky winners.

At minute 8:20, Rachna talks about Jain’s  Hierarchy of Business Needs which is illustrated below:

If you would like to enter the contest to win one of the two books, tell us in the comments below at what level you’re currently working, on the Hierarchy of Business Needs. You may be in the early stages of your business and at the second level of building a financial reserve. Or, you may wondering how you create a lasting legacy. What do you need to do to move to the next level?

If that’s too much info to reveal, go ahead and post a comment about why you want to win a copy of Rachna’s book. That’ll get you in the contest too.

We will review your responses and pick two winners to receive a copy of Rachna’s new book. The winners will be selected on Monday, April 28. If you don’t want to wait that long, you can get either a digital or physical autographed copy of the book right now.

Don’t miss the next Adventure in Visibility. Sign up now to get announcements and replays. 

The post Adventures in Visibility Hangout – Dr. Rachna Jain [video and contest] appeared first on Adventures in Visibility.