Are you a solopreneur looking to build an effective email list? One of the essential tools you’ll need is a well-crafted opt-in page.

Recently, during a meeting of the AI Success Club, I demonstrated how I created an opt-in page by leveraging ChatGPT. This mini-guide will walk you through the entire process, from transforming your content into a PDF to generating compelling headlines and call-to-actions.

Below is the video, and below the video is an article crafted from the transcript (and yes, I got help from ChatGPT4o to organize the information so it reads better than the transcript).

The Need for an Opt-In Page

An opt-in page, or a landing page, collects user information in exchange for a valuable resource. In this case, a checklist from a previous program proved to be an excellent lead magnet.

High-converting opt-in pages must demonstrate value and provide a strong reason for visitors to leave their contact information. The primary components include a headline, a subheadline, a brief description, bullet points outlining benefits, and a clear call to action.

Step 1: Preparing Your Document

From Google Doc to PDF

The starting point of our journey was a checklist existing as a Google Doc. The first step for seamless integration with ChatGPT is to save your Google Doc as a PDF. Unfortunately, ChatGPT doesn’t support direct Google Doc uploads but accepts PDFs. Ensure your document is clean and concise to facilitate easier analysis by the AI.

Step 2: Uploading the PDF to ChatGPT

Uploading your PDF to ChatGPT is straightforward. Open a new chat and use the paper clip command to upload your document.

Note: Uploading documents is only available with the paid version of ChatGPT. Never fear, though. If you’re using the free version, you can copy and paste the content of your document into the prompt.

Then, I used the following AI prompt:

“I need an opt-in page to give away the uploaded checklist. Please analyze the content of the document, then give me the following: a headline with a strong hook, a subheadline with a benefit statement, 2-3 sentences on how this will help solopreneurs build an email list, 3-5 strong bullet points in the format ‘feature so that you can benefit,’ and a call to action that includes the main benefit.”

Step 3: Fine-Tuning the AI Response

Initial AI Output

ChatGPT provided a comprehensive draft, including headlines, subheadlines, a short description, bullet points, and a call to action. Here’s the prompt and output from ChatGPT.

However, the immediate output may not always meet your expectations. For example, the headline “Unlock Your Email Marketing Potential” seemed generic and overused. “Unlock” has become ubiquitous, often hinting at AI-generated content.

Customizing the Output

To get better results, I asked ChatGPT for ten more variations for the headline and instructed it to review my custom instructions, which included a list of words I preferred not to use. This capability allowed for a more tailored and refined output aligned with my style and preferences.

Step 4: Building the Opt-In Page

Adapting the Provided Content

While ChatGPT’s suggestions were a good starting point, adaptation was necessary. I combined elements from different suggested headlines and tweaked them to better fit my voice.

For example, the few sentences describing the checklist and its benefits to solopreneurs weren’t taken verbatim. Instead, I adjusted them to fit the tone and message I wanted to deliver more closely.

Adding Visual Elements

In addition to well-written copy, your opt-in page will benefit significantly from visual elements. An engaging header image, relevant icons, and clean design can increase user engagement. I created an image using Canva, that resonated with the checklist’s content and added it to the opt-in page.

Step 5: The Final Touch

Crafting a Strong Call to Action

Your call to action (CTA) is critical. In my case, I used, “Download the free checklist and enhance your newsletter promotions for better engagement and growth.” This statement clearly articulates the benefit and what action the visitor needs to take next.

Reviewing and Adjusting

Lastly, a thorough review of the entire opt-in page is essential. Ensure all elements flow well together and check for any errors. Make sure the CTA button works and the lead magnet is correctly linked so it can be downloaded.

Here’s the link to the completed opt-in page.

Creating an effective opt-in page with ChatGPT or whatever AI tool you prefer can help solo business owners save time and create better content that converts.

Following these steps, you can build a high-converting page that adds value and grows your email list. Remember, while AI can significantly streamline the process, your personal touch and customization will set your page apart.

Final note: Creating an opt-in page is just one piece of the system you need to implement to deliver a lead magnet and build your email list.

If you’re wondering, here are the tools I use when I create the system to deliver a lead magnet:

1. MailerLite for email broadcasting, automation, delivering the link for download, and landing page templates
2. ChatGPT for brainstorming and creating draft copy for the optin page
3. Canva for creating images
4. Descript for video editing
5. Castmagic for drafting copy for social, newsletters, and much more with pre-loaded prompts

Here’s a comprehensive checklist ready to help you succeed with your list building.

Yes, I want the checklist!

Recommended

How to Build a Strong Foundation for Your Email List

Blog header photo by kaleb tapp on Unsplash

The post How to Create a Simple and Effective Opt-In Page with ChatGPT appeared first on Adventures in Visibility.

Are you getting the right people to join your email list?

Is your email list growing the way you want it to?

If your answer to either of those questions is “no, ” you need to look at the foundation you’ve built to ensure it’s designed and created to get the right people to raise their hands and say “yes” to giving you their precious email addresses.

Answering questions from my community is something I love to do, and recently, I did just that, with the result being a series of Ask Me Anything (about online marketing) videos.

The first question I received was about list building, a perennial topic for business owners and marketers.

Below is the video and below the video is an article crafted from the transcript (and yes, I got help from ChatGPT4o to organize the information so it is easier to read than the transcript).

Imagine entering a room filled with potential customers, each eagerly awaiting a compelling reason to stay connected with you. Your email list is that room; the key to filling it lies in your approach to list building.

I recently offered a program called The List Building Lab, which included 12 lessons on my top strategies for effective list-building. The video above and the article below expand on those insights.

I’ll start by emphasizing the importance of a solid foundation. Without it, your list-building efforts might falter. The cornerstone of this foundation is a dedicated, stand-alone page for your opt-in form—#3 on the list below.

Why am I addressing the third essential step?

I’m making an assumption you already 1) know your target audience and 2) you’ve created a valuable reason why (maybe a lead magnet) someone would want to subscribe to your list.

That makes the third step: setting up a dedicated opt-in page. If you haven’t done steps one and two, you must back up and start there.

This page should exist solely to encourage visitors to join your list, whether offering a newsletter, a lead magnet, or another enticing freebie. The dedicated page allows for focused promotion and makes it simple for potential subscribers to opt in without distractions.

Why is a stand-alone opt-in page so crucial?

Many businesses scatter their opt-in forms across various parts of their website – the homepage hero image, the footer, or the sidebar. While these locations are beneficial, they don’t replace the power of a single, clear opt-in page.

This page is a direct, uncomplicated path for your audience to follow, enhancing your promotional efforts. Imagine being a guest on a podcast or speaking at a summit; having a straightforward URL to share can significantly boost your sign-ups.

Creating this dedicated page isn’t just about the opt-in form itself; it’s about conveying the value and benefits to the subscriber.

Here are some key elements to include on your stand-alone opt-in page:

1. Clear Value Proposition: Explain exactly what the subscriber will receive and why it’s beneficial. Be specific about the value they’ll gain.
2. Compelling Headline: Craft a headline that grabs attention and clearly states the offer.
3. Engaging Copy: Use persuasive language to describe the benefits of subscribing. Focus on what’s in it for them.
4. Simple Form: To reduce friction, keep the form fields to a minimum. Ask only for essential information, typically a name and email address.
5. Strong Call to Action: Make your call to action (CTA) stand out. Use action-oriented language that encourages immediate sign-up.
6. Visual Appeal: Ensure the page is visually appealing with a clean design, relevant images, and a layout that guides the eye toward the CTA.

Beyond the stand-alone page, promoting your opt-in page effectively is crucial.

Here are some additional strategies:

1. Social Media Promotion: Regularly share the link to your opt-in page across your social media channels. Use eye-catching visuals and persuasive copy to draw attention.
2. Guest Appearances: When participating in podcasts, webinars, or summits, mention your opt-in page and provide the link. This can attract a new audience who already values your expertise.
3. Email Signatures: Include a link to your opt-in page in your email signature. Every email you send is an opportunity to attract new subscribers.
4. Partnerships and Collaborations: Partner with other businesses or influencers in your niche to promote your opt-in page. Cross-promotion can introduce your offer to a wider audience.

To sum up, my list-building approach involves creating a strong, focused foundation and promoting it effectively. Your dedicated opt-in page is a powerful tool in your marketing toolbox, simplifying the subscription process and enhancing your promotional efforts.

Every email list starts with one subscriber. Treat each one as the individual they are, and your list will grow with integrity.

Author Unknown

Create that stand-alone page, communicate your value, and confidently promote it. By doing so, you’ll be well on your way to building a robust, engaged email list that can drive your business forward.

Ready to start? Craft your opt-in page today and watch your email list grow!

Here’s a comprehensive checklist ready to help you succeed with your list building.

Yes, I want the checklist!

Blog header photo by Philipp Katzenberger on Unsplash

The post How to Build a Strong Foundation for Your Email List appeared first on Adventures in Visibility.

However, building and maintaining this list can often seem like a daunting task. The key to overcoming this challenge lies not only in the methods of building a list but also in understanding the profound impact it can have on your business.

Why Build an Email List?

An email list is more than just a collection of names and addresses. It’s a direct line to your most interested customers and prospects.

Unlike social media platforms, where algorithms control your content’s visibility, emails land directly in your audience’s inbox.

This makes it a dependable and personal way to communicate with your audience, share valuable content, and build lasting relationships.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.”

-Erik Harbison

The Art of Connection

List building isn’t just about increasing numbers; it’s about fostering a community. Your email list should be a group of people who are genuinely interested in what you offer, who find value in your messages, and who look forward to your updates.

The aim is to create an environment where subscribers feel seen, heard, and valued.

Effective Strategies for List Building

1. Lead Magnets: Offer something irresistible in exchange for an email address. This could be an eBook, a webinar, or even a discount code – something that provides immediate value and a quick result for the receiver.
2. Optimize Your Website: Place sign-up forms in high-traffic areas. The top of your homepage or at the end of blog posts are good spots. Remember, the key is to make it easy and tempting for visitors to subscribe.
3. Consistent, Quality Content: Whether blog posts, newsletters, or updates, the content should be relevant, engaging, and valuable to your audience. This builds trust and keeps your audience engaged.
4. Personalization and Segmentation: Tailor your emails to meet the unique interests and needs of different segments of your audience. This makes your communication more relevant and effective.
5. Engage and Interact: Invite feedback, conduct surveys, and encourage replies. Interaction enhances the sense of community and belonging among your subscribers.

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

– Ramsay Leimenstoll

The Power of a Well-Built List

A well-cultivated email list can transform the way you do business. It allows for personalized communication, builds a sense of community, and enhances customer loyalty.

More importantly, it turns your email list into a group of engaged followers who are more likely to respond to your calls to action, be it a product purchase, service enrollment, or participation in a program you’re offering.

List building is an ongoing journey. It’s about consistently delivering value, building trust, and creating a community.

By focusing on these elements, you’ll not only grow your list but also cultivate a group of individuals who are genuinely interested in your business and what you have to offer.

Get your free copy of the AI Success Guide

Explore the power of AI for your brand with the “Underground ChatGPT Prompting Secrets” guide. This complimentary resource guides you through using AI for thought leadership, creating AI-driven webinars, storytelling, deep audience insights, and content marketing mastery. It also offers specific prompts for efficient content generation and enhanced social media strategies for 2024.

Download your copy of the guide here.

The post Boost Your Business With Smart Email List Building Techniques appeared first on Adventures in Visibility.

I was taking a walk the other day, thinking about lead generation and how to express the concept and essential processes required to attract new leads for your business.

What came to mind is fishing. It’s not an original metaphor and I don’t even like fishing, but I do understand what it takes to catch a fish and it’s a pretty good way to illustrate lead generation.

When I was a kid, our family went camping a lot during the summer. Cheap vacations! And, living in California, there are lots of state and national parks that are perfect for family adventures. 

One year we camped at Mineral King in the Sequoia and Kings Canyon National Park. We were with my grandparents, aunt and uncle and cousins. I have no recollection how old I was – maybe 7 or 8, but this was the year I learned how to fish. Paw, my grandfather loved to fish.

I was not crazy about fishing. And, when I caught a fish, I immediately threw it back in the water much to the dismay of my parents who were anticipating a fish dinner. I digress.

The thing about fishing, for a kid, is that it’s not that complicated. You need a fishing rod, bait, and a fishing hole to throw in your line. [If you are an avid fisherman/woman, please cut me some slack on oversimplifying the art of fishing. I was a kid. 😀 ]

Like fishing, lead generation requires a tool to “catch” the lead (a fishing rod), a call to action for an enticing offer (bait), and the perfect spot to place your call to action (a fishing hole).

OK, enough of the fishing metaphor. Let’s look at how to put together a lead generation system that will grow your prospect list for your business.

Before getting into the mechanics of your system, here’s how Hubspot defines “lead generation”:

Lead generation is the process of attracting and converting strangers and prospects into those leads…

and:

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

Your goal, then, is to attract a lead through the process of lead generation so you have an opportunity to educate them about why and how your service or product can help their business.

Begin with the end in mind

Stephen R. Covey had it right when he introduced his second habit in The 7 Habits of Highly Effective People: 

Begin with the end in mind.

Before you build your lead gen system, answer these questions:

1. What’s the outcome you want for your business?
2. Who do you want to work with?
3. What outcome do you want your client to get from your lead gen process?

That’s where it starts so you can create an effective lead gen system and offer that attracts the right people to your business.

Begin with the end in mind so you can create an effective lead generation offer. Click to Tweet

Creating any old offer a.k.a. a lead magnet doesn’t help if it doesn’t take your ideal client down the right path where the obvious next step is to raise their hand to say “I want to know more” or “I want to know how I can work with you.” Don’t waste your time. Not thinking it through at the outset is like throwing spaghetti and the wall to see what sticks.

Here’s an example of how I answer the questions for my primary source of new leads, the 7-Day Visibility Challenge.

1. I want new clients to sign up for my mastermind group, the Visibility Mastery Lab.

2. I want to work with solo or small business owners, authors or consultants with deep expertise in their niche, but limited knowledge of how to leverage the Web to get found by their audience.

They may be frustrated and want to know more, and really want to learn how to make it all work for their business. They absolutely do not want to be invisible even though they may be an introvert (like me!).

They’re curious and committed to trying and learning what it takes to attract the right people to their business, even if they don’t know exactly what to do right now. 

They know that if they’re invisible and don’t step out into the virtual spotlight, then the struggle will continue. They’re ready, willing and able to do what it takes to connect with more of the right people because they KNOW they can transform lives with their expertise.

3. I want my lead (ideal client) to get a taste of one of the problems I can help them solve: how to get more leverage from their content in a few simple steps. By going through the on-demand steps and participating in the private support group on Facebook, they’ll get to experience me and my expertise and how that can help them build their business by getting more visibility.

The next logical step for the lead is to join a free live challenge where they’ll get more training and mentoring from me. Finally, when I offer the Visibility Mastery Lab, they’ll be in a position to make an informed choice about whether or not I’m the right person to invest with for their professional and business development.

Whew. Can you see how my system can lead a new prospect to make a well-informed decision about working with me?

I don’t toss out a free ebook on list-building, with no followup and then make a pitch for my mastermind group. You want to lead a prospect on a path that helps them get to know you better before you make an offer for your product. This post goes into a bit of detail about how I created the lead gen offer.

It’s your turn now. Copy these questions into a doc or write them on a piece of paper and fill in the blanks:

1. What’s the outcome you want for your business? The outcome I want is ________________
2. Who do you want to work with? I want to work with ___________________
3. What outcome do you want your prospective client to get from your lead gen process? I want my lead to experience ____________________

Now for the nuts and bolts of creating your lead gen system…

The Mechanics of Lead Generation

In addition to the exercise above, there are four primary parts to creating a lead gen system.

The offer that a visitor to your site asks for by giving you their email address.

There are so many options for what you can offer your website visitor. I found a great list via Hubspot that will give you a few ideas to get started.

20 Types of Lead Generation Content to Put Behind Your Landing Pages

The landing page describes your offer and why your ideal client should hand over their email address to get it. 

Unless you’re a web designer, the simplest way to create a landing page is to use a ready-made template, designed by a pro. There’s a cost involved, and it will be less time-consuming and cheaper than you trying to design one yourself. There are dozens of landing page services like LeadPages, for example. Here’s a list of the best services via Crazy Egg:

7 Best Services For One-Click Landing Pages That Convert

The opt-in form on the landing page captures the lead’s name and email address and adds them to your list.

You’ll need an email service provider (ESP) for this bit. Every ESP I know of walks you through the steps to create a list in your database and a form to capture information. I recommend you ask for no more than name and email address. The fewer barriers you have, the more likely your visitor is to sign up for your offer.

CoSchedule, my favorite social media scheduling tool, has a good article on opt-in forms:

How To Create Opt-In Forms: 5 Ways To Convert Traffic Like Crazy

The call to action entices the visitor to click a button or link and takes them to the landing page.

There’s a lot of science that goes into crafting the “perfect” call to action. To get you started with some important tips, check out this article by Neil Patel:

How to Create The Perfect Call-to-Action

You now have expert advice on how to decide on your lead gen offer (begin with the end in mind) and sources for creating the system to collect leads (email addresses) and design your opt-in page and forms. 

4 steps and resources for creating an effective lead generation system. Click to Tweet

Circling back to my lead gen offer for the free 7-Day Visibility Challenge, here’s how it works:

1. A website visitor sees an invitation – call to action – to join the free challenge in a blog post or in the sidebar.

2. The visitor clicks on the call to action which redirects them to a landing page, built with LeadPages.

3. The visitor decides they want to join the Challenge and enters their name and email address in the form  – created with InfusionSoft, my email service provider.

4. This triggers a thank you page and behind the scenes, the lead’s email address is added to the list for the free Challenge. 

5. The Challenge emails are dripped to my new lead over 7 days with invitations to join the private Facebook group. Eventually, they’ll get an invitation to join a live challenge. And finally, they’ll get an offer to join the Visibility Mastery Lab. 

This is a standard lead gen system. The flow is much the same for every lead gen offer you have. What differs are the tools you use. As you see in the recommended articles, there are many tools for creating lead gen pages. There are many tools for email service providers. Your offers can take many forms. Those are decisions only you can make based on your business and your resources.

[Click here if you would like to book a quick “ask me anything” consult about your lead gen system.]

What’s missing?

What’s not addressed in this article is traffic. How the heck do you get people over to your website so they see your lead gen offer?

That, my friend, falls into content promotion and I wrote specifically about how to promote lead gen offers in this post:

How To Promote Your New Lead Generation Offer

When your lead gen offer is integrated with your content, then it comes down to how you share and promote your blog posts over and over again. That process is addressed here.

Q&A

I asked members of my Adventures in Visibility community what questions they had about lead generation. A few recurring questions that came up are answered below.

1)  What type of content and length do folks prefer?

This is an “it depends” question. You’ve got to know what your audience wants. I do find that the more specific the content is, the better. And, with short attention spans, shorter tends to be better. This article at DigitalMarketer.com has a really good list of tips for creating lead magnets.

2) I have several lead gen products. How often can I promote them on the different platforms?

Again, there’s no definitive answer and you’ll need to experiment with what your audience will tolerate. That being said, I recommend you rotate promotion of your offers so you’re promoting at least one of them a minimum of once a week. On Twitter, you can mix promotional tweets in between every fourth or fifth tweet.  

Refer to my article above about how to promote your lead gen offer for ideas on how to mix up different types of promotions.

3) What could I do to improve conversions? That’s probably my biggest challenge.

Improving conversions has a lot of variables. First, you need to evaluate your success to date.

• What are your current conversion percentages?
• Are you getting enough traffic to the opt-in page?  
• Is your offer something your clients have indicated to you that they want?
• What is your call to action? Could it be stronger?
• Is the copy on your landing page compelling?
• How is the offer delivered? Is it the type of content your audience wants? 
• Do you have testimonials explaining the benefits of your offer?

These are the starting points to assess where you can tweak and test your offer to achieve higher conversions.

4) What has been your most successful type of opt-in?

Over the years, what works best for my audience has changed. At the time of writing this post, my best lead gen offers are the 7-Day Visibility Challenge and my recent 5-Day Biz Story Challenge. Both of these offers deliver a lot of content with clear steps for taking action. I get new leads every day from these offers.

Over to you now. What type of lead generation offer works best for you?

Got questions about lead gen? Post them in the comments and I’ll get back to you as soon as possible.

P.S. After re-reading this article, I think catching a fish is a lot less complex than catching a lead for your business!

[Click here if you would like to book a quick “ask me anything” consult about your lead gen system.]

Blog feature image: Andrey Trusov

The post Lead Generation – 5 Easy Steps That Will Grow Your Prospect List appeared first on Adventures in Visibility.

When is the last time you updated or created a new free lead generation offer (gift) for your website visitors? If you’re not getting many sign ups on your current offer, it could mean that it’s time for an upgrade. 

First, to be clear about what a “lead” is, here’s a definition from HubSpot:

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

And lead generation:

Lead generation is the process of attracting and converting strangers and prospects into those leads…

It had been a few years since I had created a new lead gen offer and it was stale.  I had put off developing something new because it takes time and energy. You need to know what your ideal client wants, create it and then deliver it. I can be lazy sometimes, but I finally took action. 

Creating a New Lead Generation Offer

In a nutshell, below is what I did and what you can do too, to build your list – a community of people who want to get to know you better.

Capitalizing on my popular Online Visibility Challenge program, I crafted a free 7-day Visibility Challenge with the goal to give people a taste of what they could expect and learn during the paid 30-day Challenges. The on-demand email drip campaign launched recently and I’m pleased with the results to date. The real proof of success will be when I begin promoting my next paid Challenge!

1. Knowing that repurposing content is a big issue and challenge for people, I wrote a blog post about 13 ways to repurpose content. I included a content upgrade – a checklist – that required opting in to get.

2. Next, I did a short 4 question poll about repurposing content – where do people repurpose, challenges, what stops them, etc.

3. Then, I took the results and wrote two more blog posts addressing the top two challenges: not enough time and fear of getting duplicate content penalties.

4. From there I created 7-day Visibility Challenge, delivered via email, on demand, that guides people through five different ways to repurpose their content.

5. Even though it can be time-consuming to manage and moderate, I decided to set up a private Facebook group for the Challenge participants.

Currently, groups are one of the best ways of engaging with your peeps on Facebook since most never see the content you post on your business page. My goal and desire is to make sure that everyone who goes through the 7-Day Challenge gets the support to complete it and create a new habit for leveraging their content. Plus, I love getting to know everyone who is taking action and seeing results. It makes my heart sing!  🙂 

Note: the opt-in and thank you pages were created with LeadPages and my email management system is Infusionsoft. 

Once everything is set up – content reviewed and edited, the delivery system tested – then, it’s time to launch the new freebie (lead gen gift) to the world.

Initial Promotion Tactics

1. For those who are on my email list, I invited them to get the new content. It’s not just for new people. The first surprise was how many people reengaged with me. Clients and students I hadn’t heard from in awhile joined both the Challenge and the Facebook group. They’re also sharing it with their own followers. The Facebook group is working really well for getting back into conversations with people I had not connected with in awhile.

2. I shared the Challenge all over my social networks and new people on are signing up. At the moment, it’s about 30% new subscribers vs. the rest are people who’ve been on my list for years.

3. The content in the free Challenge has invitations throughout to sign up to get my blog posts (that list is growing too), join my live video show, and get on the Early Bird list for the paid challenges. As people get to know me, they are more willing to opt-in to get more information from me. That’s a good sign.

4. So far 27% of those who signed up have jumped into the FB group where they are encouraged to post links to the content they’re repurposing as part of the Challenge. I’m contemplating ways to get a higher join rate because a lot of magic happens in the group. In particular, I and other participants are inclined to share each others’ posts which also helps to boost visibility!

Now you know how to kick-start the optins with your current email list.

Long Term Promotion Tactics

Once you create and launch your lead generation gift, you’ve got to promote it. Don’t fall into the “set it and forget it” mentality. 

Not only do you have to announce it to the world, you have to keep reminding followers in your social networks why and how they can benefit from getting your gift. To prepare for ongoing promotion, implement the steps below.

First, create images for each social network you use: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and your blog. Canva is my graphic tool of choice so I can use their templates and easily resize images for each social network.

• Facebook: new cover image for your page
• Facebook: If you create a tab for your opt-in, then you’ll need an image for that as well
• Facebook: for ads [remember you cannot have more than 20% text on images for ads – test your images here]
• Facebook: for posts you may want to boost to your followers
• Twitter: new cover image
• Twitter: for tweets
• Pinterest: for tips and promo image
• Instagram: for tips and a promo image
• Blog: for your sidebar
• Blog: to add to the footer of your blog posts
• Google+: for posts you can use the image you create for tweets
• Google+: new cover image
• LinkedIn: for status updates you can use the tweet image

Once you’ve created the images you want to use in your promotions, then move on to your social profiles:

1. Update the About section on your Facebook Page, Twitter Profile and other profiles to include the URL to your new gift
2. Post an image on Twitter and pin the tweet to your profile (more visibility for the tweet!)
3. Queue a series of tweets to publish at various intervals for a week or so. Make sure you hit the time zones of your followers.
4. Post an image with a link on the sidebar of your blogsite (you can see my example in the sidebar on the right)
5. If you use a popup on your site, update it for your new gift. I’m experimenting with an exit popup (opens when someone leaves my site). It’s too soon for me to know how well this works. You’ll see it when you leave this blog post!
6. On Instagram, post your promo image and update the URL in your profile so it takes curious viewers straight to your optin page
7. Follow up on Instagram with tip images from your gift and a call to action to click the link in your bio

 

Your future is bright when your ideal client can find you. Join the free 7-Day Visibility Challenge to learn how to build your audience so you can build your business. Tap link in bio to get details and join over 150 biz owners who are taking the Challenge now! #VisibilityChallenge #smallbiz

A photo posted by 👉 Biz & Travel w/ Denise (@denisewakeman) on Mar 14, 2016 at 3:47pm PDT

You probably get the point I’m making. Wherever you’re active on social media, share that you have a new free gift. Once and done is not enough. Repeat with new images and new tips for several weeks to ensure your followers see your offer.

Finally, remember to send follow-up emails with an invitation to those on your list who did not open the initial email. That will usually increase your optins.

What’s Next?

Just like your products and services, there are hundreds of ways to promote your free lead generation gift. What tactics have worked for you to create and promote a new lead gen offer? Post in the comments below! [And see that image below this paragraph? That’s added to the footer of all my blog posts!] 

The post How To Promote Your New Lead Generation Offer appeared first on Adventures in Visibility.