In the latest AI Success Club podcast episode, Andy O’Bryan and I discuss the frontier of AI tools for content marketing. Our focus is especially on solo and small businesses.

I talk about my process for filtering and testing AI technologies and highlight niche-specific tools that yield tangible results.

We discuss the role of AI in creating and repurposing video content, advising newcomers on starting with simple AI interactions, and the significance of continual learning in the rapidly evolving AI landscape.

It’s about finding something that does the job we want it to do. Like your (Andy’s) target audience deep dive Custom GPT. That does a very specific job that helps the user focus in on that question, that task of determining who their target audience is and who wants what they’re doing.”

Denise Wakeman

Top 5 Takeaways from the Conversation

1. Specific Tools for Targeted Results: prioritizes niche-specific AI tools that deliver targeted results and the importance of selecting the right tools for specific marketing outcomes.

2. Video Creation with AI: I’m excited about AI tools that convert text to video; this can be a game-changer for creating engaging content. I’m looking forward to Sora being released soon by OpenAI.

3. Combining AI Tools for Optimal Workflows: I highlight the value of combining different AI tools to create the best workflows for online marketing, recognizing the early stage of AI tool development.

4. Starting Simple with AI: When it comes to AI adoption, I advise beginners to start with simple queries to explore the capabilities of AI tools, fostering a better understanding of their conversational potential.

5. The Growth and Trust in AI Success Club: The AI Success Club’s rapid member growth and success are attributed to the trust members place in the expertise and guidance provided by Andy and me, signaling the importance of credibility and community in the AI space.

If you prefer to listen to the episode, here’s the page on AI Success Cast website. And, you can read more detailed show notes there.

NOTE: Some of this content was drafted by Castmagic, a tool I mentioned in the interview. I did a fair bit of editing on the output, though it saved me about 30 minutes to have the draft to start with.

Recommended

Supercharge Your Podcasting Strategy: AI Tools and Techniques for Success

The Future of Copywriting: Embracing AI While Keeping the Human Element

Say Hello to Smarter, Faster, More Effective Content Creation! Join the Club.

The post Video: AI Content Marketing Secrets Revealed appeared first on Adventures in Visibility.

I was delighted to join Lyndsay Phillips on her “Leverage Your Podcast” podcast. We had a great conversation about how podcasters can get more visibility and value from the podcast episodes they’re creating.

We highlight the power of AI tools like ChatGPT, specifically ChatGPT Plus, which provides detailed information. We also talked about plugins available for ChatGPT, such as Link Reader.

The conversation covered the integration of AI in tools like CoSchedule, which now uses AI for headline analysis.

We emphasized that while many AI tools are available, it’s important to find the ones that truly enhance your work and discussed the potential impact of AI on professions like copywriting.

I reassured Lyndsay’s audience that AI can enhance your work, not replace it.

When it comes to marketing your podcast episodes, the versatility of AI tools for content marketing in podcasting, including generating show notes, creating social media content, and even scripting episodes can save you a lot of time.

Creating original content through podcasting 
Podcasts generate unique content through interviews and conversations, which can be transcribed and repurposed in various ways.

Denise Wakeman

Top 5 Takeaways from the Conversation

1. AI tools like Chat GPT can be game changers for small and solo businesses, similar to the impact of blogging for business in 2004.

2. AI tools provide detailed information, enhance content marketing tasks, and can generate scripts based on show notes.

3. YouTube Shorts is an effective platform for gaining visibility and engagement for podcast growth. (AI tools can repurpose your show notes into short video scripts!)

4. AI tools should be seen as enhancers rather than replacements for professions like copywriting.

5. Finding the right AI tools that enhance your work and save time and money is crucial for success in podcasting.

If you prefer to listen to the episode, here’s the page on Lyndsay’s website, Smooth Business Growth. And, you can read more detailed show notes there.

NOTE: This summary was drafted by Castmagic, a tool I mentioned in the interview. The prompt I used asked for a summary and 5 takeaways from the interview. I did a fair bit of editing on the output, though it saved me about 30 minutes to have the draft to start with. I also used ChatGPT for brainstorming titles.

Say Hello to Smarter, Faster, More Effective Content Creation!

The post Supercharge Your Podcasting Strategy: AI Tools and Techniques for Success appeared first on Adventures in Visibility.

In this show, Jason and I discuss how to successfully launch a podcast, what he did, how it worked and what he learned. 

• Why host a podcast Party (or any contest)
• Understand your goals
• Why you need to set a clear budget
• The Process map for a successful launch
• Pitfalls and things Jason would do differently next time
• Immediate results and long term results of the podcast launch

Check out the event page for comments, questions and photos.
(The video is timestamped on the YouTube page.)

Key Moments Not to Miss

2:12 Why did Jason decide to repurpose his HOA as a podcast

5:24 What is New and Noteworthy, why is it important?

8:29 What are the calls to action?

17:31 How to decide on budget and what to give away?

20:18 Review of Jason’s landing page for the contest

27:07 Question from Tom Collins about how to repurpose HOA to podcast

34:03 What worked, what did not work and what was hype?

38:10 Did the launch party meet Jason’s objectives?

44:07 Jason’s most memorable Adventure

45:49 Jason’s pitch for new Social Warfare plugin (It rocks! I have installed it on this site.)

After the show Shawn Manaher answered one of the questions that came up: when does the New & Noteworthy clock start ticking?

 The most important piece of advice that Jason shared…

 Jason Wiser is the host of the weekly podcast, “Get on Track, Stay on Track” helping your small business one expert at a time where he interviews industry leaders like Chris Brogan, Jay Baer, Pam Moore, James Wedmore and many more. He’s the founder of Wiser Sites, LLC – a general contracting agency for online marketing and business strategy.
 
Connect with Jason

Wiser Sites – http://wisersites.com
On Track Tips – http://OnTrackTips.com
G+ – https://plus.google.com/u/0/+JasonTWiser/about

For your convenience, the mp3 is posted below, from the live Hangout with Jason.

Visit Jason Wiser for more information, and subscribe to his podcast!

•  Watch previous Adventures
• Subscribe on YouTube 
• Subscribe and Review on iTunes (if you enjoyed this interview, please rate and review it!)

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

Do you have a question about how to create a more visible presence on the Web? Click here to record your question  and I’ll include it along with my answer in an upcoming show!

The post How to Successfully Launch a Podcast | Adventures in Visibility with Jason T. Wiser appeared first on Adventures in Visibility.

Podcasting is new again! Everyday I hear about from a colleague that they have started a podcast and are looking for guests to interview. Why should you start a podcast? How can a podcast help you build your visibility and business? That’s what 

• Why Ellen decided to add podcasting to her marketing and why you should too
• What you need to do before your start a podcast
• The reason you have much less podcasting competition that you might think
• What Apple’s new operating system coming this fall means for podcasting (and you!)
• What podcasting means for getting (and staying!) visible
• Ellen’s most memorable adventure (due to technical difficulties, you can only hear it on the audio version)

Check out the event page for comments, questions and photos.

Known for her relaxed questioning style, Online Marketing Strategist and Telesummit Expert Dr. Ellen Britt has interviewed some of the most respected names in marketing and self-development. Through her Pink Coattails Mastermind, she teaches savvy women entrepreneurs how to take their knowledge and expertise and transform it into genuine influence.

Connect with Ellen
Twitter: http://www.twitter.com/ellenbritt
Instagram: http://www.instagram.com/sellenbritt
Google+: https://plus.google.com/u/0/+EllenBritt
Facebook: http://www.facebook.com/EllenBrittBiz
LinkedIn: http://www.linkedin.com/in/ellenbritt 

For your convenience, the mp3 and transcript are posted below, from the live Hangout with Ellen.

[wpdm_file id=30]

• Watch previous Adventures
• Subscribe on YouTube 
• Subscribe on iTunes (podcast)

Be sure to visit Ellen Britt for more information, and Circle her on Google+!

Do you know someone who has an outstanding online presence? Someone who has created massive visibility? Let me know in the comments and I’ll reach out and invite them to be a guest on Adventures in Visibility!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

The post How to Use Podcasting to Build Your Visibility | Adventures in Visibility with Ellen Britt appeared first on Adventures in Visibility.

By now, you’ve probably heard the news…

podcasting is taking off like a rocket ship!

As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.

 There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms.

First let’s examine blogging. By some estimates, there are 450 million English language blogs, with a new one being started somewhere in the world every half second…so no matter what your niche is in the blogging space, it’s already saturated with hundreds and maybe even thousands of other bloggers writing about the same topic.

Maybe you have thought about putting videos on YouTube to attract leads. But consider this: a whopping 4 million hours of new video content a month is going on YouTube!

 In contrast, there are only around 225,000 active podcasts…and, many of them have not been updated in months, many have poor quality content and for many of them, the audio is subpar. So in reality there is even less competition.

 But, there is also a mistaken impression floating around out there that you can launch a podcast, get tens of thousands of downloads nearly overnight and make gobs of money from sponsors and selling your products. That is patently false.

 Like anything else, making a quality product or service takes time and effort; producing, hosting and promoting a podcast is no different.

[Tweet “Making a quality product takes time and effort; producing and hosting a #podcast is no different.”]

Lots of people rushing to get their podcasts launched and into iTunes will start off with a bang, but many of them will likely lose interest as they realize podcasting is going to take consistent effort, both in production and in getting and staying visible. 

That happens to be great news for online entrepreneurs who have persistence, staying power and the ability to produce a high-quality show.

So now let’s take a look at those four big reasons demand for podcasting is building and why you should start a podcast now:

1) Rise of the Smartphone

There are now over 1 billion smartphones in use and if you’re like me, you take this little device everywhere you go.

So as a podcaster, you can go with your audience…on a flight across the country, on a road trip, to the gym, while they are folding clothes or doing the laundry, while going out for a walk, and yes,  you can even get into the shower with your listeners via waterproof speakers!

2) For Their Ears Only

Podcasting, unlike video, is an ‘ears only’ medium, meaning of course that people do not have to be sitting in front of their computers to consume your content.

You will build a faster, stronger, firmer relationship with people more quickly, because they are listening to you…to your voice directly in their ears. It’s never been easier to develop your unique ‘voice’ and authentically inject your personality into your business.

And unlike a website or even your blog, where visitor ‘bounce rates’ are likely to be measured in seconds or at best under a couple of minutes, your audience will have no difficulty listening to you for half and hour or even an hour or more when you are engaging them on a topic they enjoy. 

Take Dan Carlin’s extremely popular Hardcore History podcast, released every couple of months, where episodes can last for two or even three hours or more! This is completely unheard of in the blogging world, where time on your blog is measured in a few minutes if you are lucky and a few seconds for most.

3) Access to Experts

You are also going to also find it easy to gain access to experts in your niche by inviting them to be a guest on your podcast.

This gets you exposure to their audience when they tell others about being on your show. You also get what I call the ‘Larry King’ effect otherwise known as becoming an expert by association, which I took advantage of in the dozen plus telesummits I produced and hosted over the last decade.

4) Content on Demand

Finally, your audience is going to have access to you 24 hours a day, when THEY want to listen, not when some commercial radio station says they have to.

The popular Stitcher app is going into many American car models this fall and into 2015 plus Apple is getting into the game as well by adding Car Play, allowing drivers voice access to all their apps. Soon, dialing up a podcast will be as easy as tuning your car radio to your favorite station!

So it’s no surprise that Denise and I are busy planning and producing a podcast for The Future of Ink and we are putting together a live, in-person intensive experience where you can learn podcasting in a beautiful environment guided by experienced leaders and surrounded by like minded colleagues…

The Future of Ink’s Podcasting Summer Camp at beautiful Serenbe Farms just south of Atlanta this August…

Denise was in the ‘first wave’ of podcasters back in 2006, and she’s been doing her Adventures in Visibility Hangouts for over a year…

plus, I’ve had a decade of experience producing and hosting over a dozen telesummits where I’ve interviewed hundreds of the most well-known names in marketing and self-development, including Dr. Joe Vitale, Mark Joyner, Lynne McTaggart, Andrea J. Lee, Dr. Jean Houston and many others, and…

 we are also excited to announce we’ve added veteran
 podcaster, audio engineer and WordPress Expert 
MaAnna Stephenson to our team! She will be at the retreat
 and stands willing and able to help each Camper get up and running with their podcast…

Plus, you’ll walk away with a custom podcasting strategic marketing and promotional plan specifically crafted for YOUR business…

 not to mention the opportunity to make lifelong friends…

 so if you are an online entrepreneur who is intrigued by podcasting and wants to learn in a beautiful, immersive environment… 

please consider joining us for this limited attendance retreat! Just click here to get all the details.

This post was originally published on The Future of Ink.

The post 4 Reasons Why You Should Start a Podcast Now appeared first on Adventures in Visibility.