By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?

It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.

To understand precisely what you’re going through, I’ve created a five-question survey so I can properly understand the challenges you’re facing right now, and what you want to achieve as the result of having an online presence.

To help me create up-to-date useful content for you, please take a few minutes to complete the survey below. Your responses are anonymous and will guide me in supporting you with solutions that are relevant today, in 2020 and beyond. 🙏 (Also, see my tip below the survey.)

#VisitiblityTip  Seems obvious, doesn’t it… create content that answers the questions your audience is asking.⁠ 👇🏻

𝙔𝙚𝙩, 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮’𝙧𝙚 𝙖𝙨𝙠𝙞𝙣𝙜?⁠

• They may be directly asking you questions.⁠
• You may be able to glean their questions from posts in groups and forums.⁠
• You may think you know their questions.⁠
• You may think you know what they should be asking⁠.
• You can ask them in a survey! 😋

But, unless they’re asking or telling you directly then what you think may not be the reality.⁠

In addition to surveys like the one above, my new FAVORITE tool for research is AnswerThePublic.com. This insight tool will help you find the real questions people are asking about your products, programs, and services. ⁠

Enter a keyword or a 2-3 word keyword phrase and you get a beautiful visual with the questions real people are asking that relate to those keywords.⁠

It makes your content marketing so much easier when you know what your prospective client is really asking!⁠

If you’re struggling with the why, how, and what content to create so you get found in search results by your ideal clients, let’s talk. You can book a one-time, affordable Ask Denise Anything consult and we’ll discuss the system you can put into place for creating content your audience wants.

Questions and feedback welcome in the comments, too.

Blog post photo by Markus Winkler on Unsplash

The post What are Your Challenges with Creating an Online Presence? appeared first on Adventures in Visibility.

Here’s what I’ve been thinking about lately…there are many paths to building your online visibility. In fact, there are so many paths that it can seem overwhelming, confusing, complicated and downright unpleasant.

I don’t know about you, but if I find a task to be complicated and unpleasant, I have little desire to do it. I procrastinate and do a half-a**ed job at whatever it is I’m “supposed” to be doing.

Yet, when it comes to building your presence and visibility on the Web, you’ve got to do the work, no matter how confusing, or your ideal client has a tough time finding you, right? I have several clients experiencing these feelings right now and that’s what got me thinking about how I can help them have fun and enjoy their online marketing and building visibility.

Here’s the deal…you don’t have to do it all.

Love connecting on Facebook? Focus your efforts there. Learn the strategies and tactics to make it really work for you. Go all in and master Facebook.

Love to write? Focus on your blog. Create an editorial calendar that reflects how you serve your ideal clients. Lay out the path you want them to follow that will solve their problems and write, write, write.

Love photography? Figure out how you can create images that reflect the work you do. Use image editing or quote sites and combine pithy quotes or tips from your work with your images and share them on Pinterest and Facebook.

Get the idea? When you are engaging with your friends and followers in a joyful way that expresses exactly who you are and how you serve, you will grow your networks organically and attract the right people to your business. When you are forcing yourself to use tools you dislike, your followers will get that and abandon you. Doing for the sake of doing will not get you as far as you wish to go. Engaging with joy and fun will beat doing what you’re “supposed” to do every time.

Boosting your online visibility requires commitment and consistent action.

If your commitment is low and your activity is inconsistent because you’re overwhelmed with online marketing, try this for the next 30 days…

1. Make a list and evaluate all the tactics you’re currently using to boost your visibility on the web. Rank each tactic from 1 to 5, 5 being something you really enjoy doing; give a 1 to tactics you despise.
2. Pick the top three tactics which you ranked a 5 or 4.
3. Order your list of three tactics with your most favorite at the top of the list.
4. For the next 30 days, focus on mastering that one marketing tactic: how do you use it to grow your email list; how do you get more engagement from your network; what’s the best content to create; etc. If you need to invest in a program to learn more about that tool, do it. If you would benefit from one on one coaching, then make the investment.
5. As time permits, experiment with the two remaining tactics on your list. However, if you time is limited, simply focus on your #1 tactic.
6. At the end of 30 days, report back and let me know what you experienced how this exercise worked for you.

What’s the point of this exercise?

Building a successful business, using the Web to attract the right clients, shouldn't make you unhappy, overwhelmed and anxious. What's the point, if that's how you feel? Click to Tweet

My desire for you is to feel excitement,  joy, an endorphin rush when you share your important work. There are many paths to get there. Find and choose the path that flows for you and enables you to express your joy to your audience so they WANT to be part of your community and jump on board to work with YOU!

Not sure what path to take?

Let’s connect and have a conversation to discover the marketing and visibility path that gives you joy to implement. Click here to request an appointment. 

RECOMMENDED READING

How Do I Start Building My Platform?

How to Use Social Media Marketing for Your Business?

The post What’s Your Unique Path to More Online Visibility? appeared first on Adventures in Visibility.