If you’re self-publishing a book, you probably know there are a lot of costs involved. You may have wondered if you should do a crowdfunding campaign to help defray the expenses and publish your book.

Luna and I talked about her adventure using Kickstarter, the crowdfunding site, to publish her books. Luna reveals why her campaign was almost rejected by Kickstarter, and that it took some creative thinking to make it happen.

During the Hangout, we discussed:

• Why Luna choose Kickstarter
• What’s involved with using Kickstarter
• Luna’s tips for using Kickstarter to publish a book
• How the Kickstarter campaign impacted Luna Jaffe’s business

Check out the comments and post-show Q&A on the Google+ Event page.

For your convenience, here’s the audio and transcript for the Hangout with Luna Jaffe:

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• Watch past Adventures
• Subscribe on YouTube 
• Subscribe to the Podcast
• Get your copy of Wild Money: A Creative Journey to Financial Wisdom
• Check out Luna’s Kickstarter campaign and video

Be sure to visit Luna Jaffe’s website for more information, and follow her on Google+!

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The post How to Use Kickstarter to Publish Your Book – Adventure in Visibility with Luna Jaffe appeared first on Adventures in Visibility.

For 25 years Seth Godin has been exploring how to better make and promote books. Today, he moves his quest forward by a big leap as he introduces a crowdfunding project on Kickstarter to demonstrate a new way to publish and promote books. In less than three hours his "tribe" helped Godin more than double his goal to raise $40,000. That is the power of the tribe. 

And yes, I am a backer of his project. The idea behind Kickstarter is that your fans support your project in exchange for early access to the product/service/art/book and for bonuses that may range from a digital download, a physical copy, a thank-you on a web page, a private meeting, etc., based on the amount of your pledge.

The buzz around this project on Twitter and Facebook continues to push the project forward. The bonuses are limited so if you want in, you have to act now. 

What does this mean for authors who don't have a big fan base like Seth Godin?

Watch and study what Seth is doing. You can do it too. And, you need to be constantly building your online presence and visibility. As Seth says:

The best way for an author to use the internet is to slowly build a following. Difficult, time-consuming and effective.

If you have few followers, friends, fans and subscribers, it's going to be a tough road to publish and sell your book. It will be just as tough to fund a Kickstarter project. It's never too late to start though and now is better than later!

To learn more about Seth Godin's Kickstarter project, here are a couple of posts:

Kickstarter, Strangers and Friends

This might work (my new book)

If you need help boosting your visibility on the web so you can build your fan base, let's talk.

What do you think of Seth Godin's Kickstarter project? Does this seem like a viable way for you to fund a project about which you're passionate?

This article was republished by SocialMediaToday!

The post Seth Godin Taps His Tribe to Publish His Next Book – The Icarus Deception appeared first on Adventures in Visibility.